How Sendlane vs. Forms.app vs. Instapage stack up against each other
Compare Instapage with Sendlane and Forms.app to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Sendlane vs. Forms.app – Who Takes the Crown?
Choosing between landing page builders is akin to selecting a dream team of superheroes for your marketing strategy. Each tool brings unique strengths to the table, ready to fight for your attention and budget. Instapage, Sendlane, and Forms.app are three contenders that promise to enhance your marketing efforts and supercharge your conversion rates. Whether you’re a seasoned marketer or just starting, understanding the nuances of these platforms will empower you to make the right choice in this landscape. So, fasten your seatbelt as we take a deep dive into each option, exploring their features, advantages, and how they can help your business flourish. By the end of this comparison, you'll have a clear path ahead, guiding you toward the most suitable landing page builder for your unique needs. Let’s get those creative juices flowing and find out who deserves the top spot!
Meet the Challengers: A Quick Overview
Our arena hosts three formidable contenders: Instapage, Sendlane, and Forms.app. Each of these platforms has carved out an identity in the realm of landing pages, bringing forth unique advantages and specialized functionalities. Instapage is celebrated for its robust customization options and focus on conversion optimization. Sendlane, on the other hand, integrates powerful email marketing solutions with landing page creation, while Forms.app excels in allowing users to create simple, effective forms that turn visitors into leads. As we pit these contenders against one another, we’ll uncover how each one excels, their standout features, and which might serve your marketing initiatives best. Whether you need complex automation or a straightforward form builder, this comparison will help you grasp the distinct capabilities that come with each platform. Stay tuned as we explore the strengths of our three heroes in this epic showdown.
Round One – Feature Showcase: Who Has the Edge?
Template Variety and User-Friendliness Comparison
Let’s take a closer look at the offerings of each contender regarding template variety and user-friendliness. Both Sendlane and Forms.app provide an array of pre-designed templates that facilitate rapid page creation. Sendlane’s templates are particularly tailored for various marketing goals, such as product launches, event registrations, or lead generation. Conversely, Forms.app prioritizes simplicity, with an intuitive interface that helps users pick, customize, and launch forms with minimal friction. Instapage stands out with an extensive library of high-quality templates that can be further personalized. Marketers can tweak elements effortlessly through a drag-and-drop editor that’s user-friendly, enabling even the least tech-savvy users to create stunning pages. Overall, while all three platforms feature user-friendly designs, Instapage claims the spotlight due to its unmatched flexibility and comprehensive customization options.
Instapage: Your Partner in Customization and Conversion Success
Instapage isn’t just a landing page tool; it's a partner dedicated to enhancing your marketing journey. At its core, the platform champions advanced customization and conversion rate optimization, empowering marketers to experiment with various designs and layouts. Users can access a robust A/B testing feature, essential for figuring out which elements speak best to their audience. Instapage also integrates seamlessly with numerous third-party tools, whether for analytics, CRM, or email marketing. This means while you’re crafting visually appealing landing pages, you can also leverage data and insights to continuously improve your campaigns. By enabling marketers to reduce costs, grow conversions, and deliver relevant landing page experiences, Instapage ultimately increases brand trust and fosters customer loyalty. This platform truly proves that when it comes to crafting landing pages that drive results, Instapage is a leading force in the industry.
Round Two – Speed and Performance: Who Takes the Lead?
Imagine entering your favorite coffee shop only to find yourself waiting for what feels like an eternity for your caffeine fix. Slow-loading pages can equate to the same frustration on the web. The speed and performance of landing page builders impact user experience significantly. A fast-loading page not only captures attention but also drives conversions. When comparing Instapage, Sendlane, and Forms.app, it’s vital to evaluate how each platform addresses this critical aspect of user satisfaction. Although all three platforms aim for optimal speed, let’s break down how each contender performs in this vital area.
Instapage Advantages:
- Instapage offers optimized templates pre-designed for speed, which ensures quick loading times.
- Advanced caching techniques are utilized to enhance page performance effectively.
- Continuous updates and improvements are made to ensure speed is prioritized.
- Integration with fast third-party services allows for seamless and quick experiences.
Sendlane Advantages:
- Sendlane’s streamlined interface ensures that pages load quickly during creation and after they launch.
- Optimization tools are included to help identify and rectify potential slow-loading elements.
- Responsive design ensures consistency across devices, improving overall speed.
Forms.app Advantages:
- Forms.app emphasizes minimalist design, which typically leads to faster load times.
- Pages built with Forms.app are lightweight, fostering quicker user access.
- The platform is optimized for both desktop and mobile, ensuring speedy performance across all formats.
When considering speed and performance, all three platforms exhibit strengths worthy of praise. However, Instapage emerges as a top choice for marketers prioritizing extreme loading speed and optimized user experiences. Brands keen on ensuring quick engagement wouldn’t go wrong with selecting Instapage to host their landing pages.
Round Three – Usability and Learning Curve: How Friendly Are They?
Navigating a new tool can sometimes feel like embarking on a journey through a maze. However, the usability and learning curve of landing page builders play crucial roles in their adoption. Instapage is designed with user-friendliness in mind, featuring a clean interface and comprehensive tutorials. Beginners can swiftly familiarize themselves with the dashboard, while advanced users can leverage customizable options to refine their craft. Sendlane also shines in this area, with resources that provide walkthroughs and tips to help users get the most out of their experience. Meanwhile, Forms.app focuses on reducing complexity, ensuring that any user can create forms with just a few clicks. Therefore, regardless of your starting point, all three platforms nurture newcomers and support skilled marketers in mastering the art of landing page creation. Overall, all three contenders aim to transform you from novice to pro without overwhelming you.
Round Four – Support Squad: Who’s Ready to Assist?
Consider the customer support teams of these platforms as trusty sidekicks, poised to offer help whenever needed. Instapage provides extensive resources including chat support, a ticketing system, and a rich knowledge base filled with guides and best practices. Their robust community forums also ensure that users can seek insights from fellow marketers. Similarly, Sendlane offers chat and email support, emphasizing responsiveness and helpfulness. Its user-friendly documentation aids in troubleshooting common issues. Forms.app boasts email support and a user-centric resource center designed to offer quick resolutions. In the realm of customer support, Instapage edges out the competition with a more comprehensive approach to assisting users, providing peace of mind for anyone venturing into the world of landing pages.
Round Five – Pricing and Plans: Getting the Best Bang for Your Buck
When weighing options, the pricing structures of each platform are essential considerations. Instapage presents various pricing tiers adaptable to different business sizes, assuring you can find a plan that fits your needs and budget. Sendlane offers a competitive pricing model that combines value with top-notch features, ideal for businesses focused on marketing automation alongside landing page creation. Forms.app takes an affordable approach, with plans suitable for casual users or businesses looking for straightforward solutions. While all three platforms provide features aligning with their pricing, it’s crucial to assess which offers the best return on investment for your specific marketing goals. Consider your unique objectives and determine which aspects matter most in your choice.
In summary, while Instapage, Sendlane, and Forms.app each possess unique strengths, the ultimate decision hinges on your individual needs and goals. Whether your priority lies in advanced customization, seamless integration, or affordable pricing, understanding each platform will lead you to the right choice. If you're curious about Instapage, why not try it out with their free trial and experience the remarkable capabilities that can drive your marketing goals forward?
