How SamCart vs. Gravity Forms vs. Instapage stack up against each other
Compare Instapage with SamCart and Gravity Forms to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
Get started
See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
-
Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. SamCart vs. Gravity Forms – Navigating the Landing Page Battlefield
Choosing a landing page builder can feel a lot like assembling a dream team of superheroes, each with unique powers and strengths ready to transform your marketing strategy. The perfect landing page can make the difference between a visitor patronizing your site and a lead converter. In this comprehensive comparison of Instapage, SamCart, and Gravity Forms, we’ll explore how each platform equips you for victory in the digital arena. You'll discover how Instapage empowers marketers to reduce costs, increase conversions, and deliver tailored landing page experiences that foster brand trust and customer loyalty. Ultimately, you’ll be well-equipped to decide which builder suits your specific needs—without compromising your precious digital resources. So, buckle up as we dive into the nuances of these prominent landing page builders and uncover how they stack up against each other.
Meet Our Contenders in the Digital Arena
In the left corner, we have Instapage, a robust tool celebrated for its emphasis on maximizing conversion rates through extensive customization options and optimized templates. Praised for its user-friendly design and powerful analytical tools, Instapage doesn’t just aim to help you create landing pages—it seeks to transform your entire marketing approach by fostering meaningful customer connections. In the right corner, we have SamCart, a strong contender known for its streamlined checkout process and e-commerce prowess. Its focus on turning leads into customers makes it a popular choice for businesses looking to enhance their sales procedures. Last but not least, we introduce Gravity Forms, a versatile plugin primarily known for its form-building capabilities. While it may not offer dedicated landing pages, its dynamic form functionalities and integration capabilities can support marketers in optimizing their lead generation efforts. Let’s explore how each contender holds up in various categories as we compare features, usability, support systems, and pricing.
Round One - Feature Showdown
Template Variety and User-Friendliness: A Side-by-Side Analysis
When it comes to template variety, Instapage takes the crown with its extensive collection of professionally-designed landing page templates, optimized for high conversion. Users can easily customize these templates to fit their branding needs, thanks to the intuitive drag-and-drop interface. Meanwhile, SamCart provides a selection of templates tailored for product sales and checkout processes, focusing on simplicity and effectiveness. Gravity Forms might lag in the template department but shines with its robust form features that allow users to build their forms from scratch, integrating easily on existing pages. Ultimately, while all three platforms make an effort to meet diverse user needs, Instapage leads the pack in providing a more dynamic and customization-friendly environment for marketers looking to create engaging and effective landing pages.
Instapage: Your Partner for Unmatched Customization and Conversion
Instapage doesn’t just offer a landing page builder; it provides a comprehensive toolkit designed specifically for marketers who prioritize conversion optimization. With powerful customization capabilities, marketers can create unique and engaging landing pages that truly resonate with their audience. Beyond mere aesthetics, Instapage enables A/B testing, heatmap analytics, and integrations with various marketing tools—all essential components for driving conversions. By reducing costs and maximizing efficiency, Instapage offers an invaluable resource for professionals who seek to bolster their marketing efforts while delivering experiences that enhance customer loyalty. Each feature is carefully designed to empower users to enhance their brand presence and cultivate trust with every interaction. In this way, Instapage clearly positions itself as not just a tool, but an essential partner for marketers aiming for success.
Round Two - Speed and Performance: Who Outruns the Competition?
As viewers settle in for the next round, let's talk about speed. You know how waiting for a page to load can feel like an eternity? Such delays can negatively impact user experience and conversion rates. The speed of your landing pages is crucial, akin to how quickly the barista fulfills your coffee order at the peak of the morning rush. In this arena, let’s explore how each platform holds up in this critical aspect of performance.
Instapage Advantages:
- Fast, optimized loading times that keep users engaged.
- Built-in AMP (Accelerated Mobile Pages) features for mobile performance.
- Automatic image compression for quicker page loads.
- Reliable CDN (Content Delivery Network) to ensure geographic efficiency.
SamCart Advantages:
- Lightning-fast checkout processes minimize cart abandonment.
- Mobile-optimized designs that enhance user experience.
- Simplistic layout reduces loading times for product pages.
Gravity Forms Advantages:
- Lightweight and efficient forms that load quickly.
- Integration with speed-optimized WordPress sites.
- Capabilities to minimize server requests for faster performance.
In conclusion, while SamCart and Gravity Forms offer commendable performance aspects, Instapage stands out with its consistently fast loading times and optimization features. The consequences of slow page loading times can be detrimental, so ensuring speed is a top priority is essential for a successful landing page strategy.
Round Three - Usability and Onboarding Experience
Navigating a new platform can be daunting, but fear not! Each of our contenders welcomes you with open arms. Upon first glance, Instapage shines with its intuitive interface and guided onboarding process. Users can seamlessly create and publish their landing pages without needing extensive prior knowledge. SamCart doesn’t lag behind, boasting a streamlined setup for those who are focused on swift e-commerce solutions. While Gravity Forms may require a degree of familiarity with WordPress, its extensive documentation and community forums provide excellent support for new users. Regardless of your starting point, these platforms ensure that your journey towards marketing mastery will be a rewarding one, complete with ample resources and friendly touchpoints to assist along the way.
Round Four - The Support Squad: Who Has Your Back?
When things get tough, every hero needs a trusty sidekick! Instapage offers a robust support system, including live chat, email assistance, and a comprehensive knowledge base to tackle any challenge users may face. Likewise, SamCart strives to ensure users feel supported with dedicated support options, including video tutorials and email support. Gravity Forms benefits from an active community forum where users can share experiences, tips, and potential solutions, alongside available documentation for troubleshooting. Each platform delineates a customer support strategy that caters to different preferences, emphasizing their commitment to empowering users throughout their marketing endeavors.
Round Five - Pricing Plans: Finding the Perfect Fit
Understanding the pricing structures of our three contenders is essential for discerning which platform aligns best with your budget. Instapage offers a tiered pricing model, enabling you to choose a plan that fits various business needs, accommodating different feature sets for different price points. SamCart, on the other hand, presents pricing based on the features that fit specific e-commerce strategies, making it essential to analyze your requirements carefully. Gravity Forms has a diverse pricing model that scales with the features needed, but it requires a WordPress site to utilize its strengths fully. Regardless of the options available, it’s vital to evaluate what aspects matter most to you and what investments will ultimately bolster your marketing strategy.
To wrap up, finding the right landing page builder can be a matter of balancing features, pricing, and usability. While all three platforms can satisfy varied needs, Instapage stands out with its powerful features focused on customization and conversion optimization. As you contemplate your options, think about what elements will be most crucial for fulfilling your marketing campaigns. Don't hesitate to give Instapage a go with its free trial or demo, and embark on a journey towards improved conversion rates and increased customer loyalty.
