How Paperform vs. Landingi vs. Instapage stack up against each other

Compare Instapage with Paperform and Landingi to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from Paperform and Landingi.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Swytch shifts into high gear with Instapage

Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.

Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

Swytch shifts into high gear with Instapage

Vita escalate lead generation efforts and client engagement with Instapage

Vita is a full-spectrum professional brokerage firm in the employee benefits industry

Swytch shifts into high gear with Instapage

Netradyne drives higher results with Instapage

Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. Paperform vs. Landingi – A Comprehensive Showdown

Selecting the right landing page builder is akin to assembling your ultimate marketing strategy team. Each contender brings unique strengths to the table, making your choice pivotal for successful campaigns. Today, we pit three formidable players against one another: Instapage, Paperform, and Landingi. In this insightful comparison, we’ll dissect their features, user experience, and overall performance to help you find the perfect fit for your marketing needs. We aim to make this comparison not only informative but enjoyable, ensuring you walk away well-informed to make the best decision for your business. After all, the right landing page builder can lead to increased conversions and improved customer engagement. Buckle up as we dive into the world of landing page builders and explore how these three platforms stand up to one another in the quest for landing page supremacy.

Meet the Competitors - The Landing Page Titans

In the left corner, we have Instapage, a powerhouse recognized for its ability to empower marketers by reducing costs while significantly improving conversion rates. Instapage offers versatile features designed to create highly relevant landing page experiences that enhance brand trust and foster customer loyalty. In the right corner is Paperform, known for its flexible form-building capabilities that can seamlessly transform into beautifully designed landing pages. Finally, we introduce Landingi, which prides itself on a robust collection of templates and user-friendly interface. Each platform features strengths and areas of focus that cater to different marketing needs, making this showdown essential for anyone looking to enhance their online presence with effective landing pages. Let’s dive deeper into how they compare against each other.

Round One: Feature Faceoff

Template Variety and User Experience: A Closer Look

When considering landing page builders, template variety and ease of use are crucial features. Paperform shines with its extensive array of pre-designed templates that allow users to create stunning pages with minimal effort. It focuses on functionality, allowing for quick adjustments and customization, which is ideal for marketers pressed for time. On the other hand, Landingi boasts a rich library of templates that cater to various niches, giving users a broad spectrum of design options. The platform also incorporates intuitive drag-and-drop features, making it user-friendly, even for beginners. Instapage stands out with its proven capabilities in customization and conversion optimization tools. The platform not only allows users to harness a range of templates but also provides extensive options to tweak every design element seamlessly. This capability means that businesses can create bespoke landing pages that truly reflect their brand identity and marketing goals.

Instapage: A True Ally in Customization and Conversion Enhancement

Instapage isn’t just another landing page builder; it's a vital partner for marketers aiming for success. It provides unparalleled customization capabilities that allow professionals to create landing pages that resonate with their audience. With features like A/B testing, heatmaps, and pixel tracking, Instapage enables teams to optimize their landing pages meticulously, ensuring maximum conversion rates. Furthermore, its user-friendly interface allows for easy navigation, making it even more attractive to both novice and experienced marketers. Instapage empowers marketers to reduce costs, grow conversions, and deliver relevant landing page experiences that elevate brand trust and foster unwavering customer loyalty. With an emphasis on design and performance, it sets a high bar for the competition.

Round Two: Speed and Performance - The Need for Speed

Imagine gearing up for a day that starts with your favorite coffee shop, but the line snaked out the door. Just like a slow queue can dampen your mood, low loading speeds for landing pages can lead to higher bounce rates and lost opportunities. Speed is paramount in delivering a great user experience, and it can significantly affect conversions. Having a lightning-fast landing page can be the difference between capturing potential leads or watching them slip away. Let's explore how each platform stacks up in terms of speed and performance.

Instapage Speed Advantages:

  1. Optimized infrastructure that ensures fast loading times even during peak traffic
  2. Automatic image optimization to enhance page speed without sacrificing quality
  3. Responsive design capabilities that maintain speed across all devices
  4. Integration with leading analytics tools to monitor performance in real-time

Paperform Speed Benefits:

  1. User-friendly forms that can be launched quickly to accessibility
  2. Adaptive layouts designed to load smoothly on various browsers
  3. Speedy template rendering for rapid page creation

Landingi Performance Features:

  1. Fast loading times due to a lightweight codebase
  2. Mobile-responsive designs that perform well on all devices
  3. Regular updates and optimizations for ongoing performance improvement
  4. Static and dynamic content management options to suit various needs

In summary, while all three builders demonstrate commendable performance, Instapage clearly holds the edge in speed and features tailored for building high-performing landing pages. For marketers who are serious about conversions, the importance of an optimized landing page cannot be overstated.

Round Three: Usability and Learning Curve - A Welcoming Environment

The journey to becoming proficient in using a landing page builder should be inviting, whether you are a newbie or a seasoned pro. Each of our contenders provides significant benefits in terms of usability. Paperform stands out with its straightforward approach to creating forms and landing pages. The platform is intuitive, making it welcoming to those unfamiliar with design software. Landingi also excels with a visually appealing interface that guides the user step-by-step through the page creation process. Instapage offers robust onboarding resources, ensuring that users understand the platform’s extensive features without feeling overwhelmed. Examples, tutorials, and customer support work together to foster a supportive learning environment. This means that regardless of your starting point, you can become an expert in no time.

Round Four: Support Squad - Always There to Help

Imagine having a reliable sidekick ready to assist you whenever needed. That’s exactly what customer support is for these landing page builders. Instapage delivers an extensive range of customer support options. Users can reach out via live chat, email, or submit a support ticket. Additionally, the platform offers community forums where users can share tips and suggestions. Paperform also showcases strong support through live chat and a detailed knowledge base, perfect for those seeking quick answers. Landingi’s support is similarly robust, providing users with email support along with an extensive library of resources. All three platforms prioritize customer service, ensuring that users have access to help when they need it.

Round Five: Pricing Plans - Balancing Cost and Value

As we dive into pricing, it’s essential to evaluate how each platform's cost aligns with the value it provides. Instapage offers a tiered pricing structure that reflects the extensive features and capabilities it brings to the table. Although it might be on the pricier side, the return on investment can be significant, especially for businesses focused on growth. Paperform provides a range of plans suitable for different budgets, making it accessible for startups and individual marketers. On the other hand, Landingi features competitive pricing with an impressive collection of templates included in its subscriptions, making it a compelling option for those who prioritize design. Ultimately, the best value comes down to your unique requirements and marketing goals.

In conclusion, while Paperform and Landingi offer distinct advantages, Instapage emerges as the overall leader due to its rich features and focus on customization and performance. The right choice depends on your individual needs, but for those looking to grow conversions and foster customer loyalty, Instapage offers unmatched capabilities. Consider trying Instapage with a free trial or demo to experience its benefits firsthand. Choosing a landing page builder is a significant step towards refining your marketing strategy and achieving greater success.

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