How Paperform vs. Landingi vs. Instapage stack up against each other
Compare Instapage with Paperform and Landingi to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
Get startedSee how Instapage stacks up against the competition
Feature | Instapage | Other builders |
Drag-and-Drop Tools | ||
Conversion-optimized templates | ||
Manual and AI-powered A/B Tests | ||
AI content suggestions | ||
Popups and sticky bars | ||
Canvas and grid blocks | ||
Reusable and global elements | ||
Form and popup builders | ||
Built-in Heatmaps | ||
Central analytics dashboard | ||
Ad-to-page personalization and collections | ||
Contacts, lists, and email | ||
Dedicated, full-service CRO experts | ||
Enterprise-ready platform |
Leading the way in building high-performing landing pages
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations






Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrationsGet started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Paperform vs. Landingi – A Comprehensive Showdown
Selecting the right landing page builder is akin to assembling your ultimate marketing strategy team. Each contender brings unique strengths to the table, making your choice pivotal for successful campaigns. Today, we pit three formidable players against one another: Instapage, Paperform, and Landingi. In this insightful comparison, we’ll dissect their features, user experience, and overall performance to help you find the perfect fit for your marketing needs. We aim to make this comparison not only informative but enjoyable, ensuring you walk away well-informed to make the best decision for your business. After all, the right landing page builder can lead to increased conversions and improved customer engagement. Buckle up as we dive into the world of landing page builders and explore how these three platforms stand up to one another in the quest for landing page supremacy.
Meet the Competitors - The Landing Page Titans
In the left corner, we have Instapage, a powerhouse recognized for its ability to empower marketers by reducing costs while significantly improving conversion rates. Instapage offers versatile features designed to create highly relevant landing page experiences that enhance brand trust and foster customer loyalty. In the right corner is Paperform, known for its flexible form-building capabilities that can seamlessly transform into beautifully designed landing pages. Finally, we introduce Landingi, which prides itself on a robust collection of templates and user-friendly interface. Each platform features strengths and areas of focus that cater to different marketing needs, making this showdown essential for anyone looking to enhance their online presence with effective landing pages. Let’s dive deeper into how they compare against each other.
Round One: Feature Faceoff
Template Variety and User Experience: A Closer Look
When considering landing page builders, template variety and ease of use are crucial features. Paperform shines with its extensive array of pre-designed templates that allow users to create stunning pages with minimal effort. It focuses on functionality, allowing for quick adjustments and customization, which is ideal for marketers pressed for time. On the other hand, Landingi boasts a rich library of templates that cater to various niches, giving users a broad spectrum of design options. The platform also incorporates intuitive drag-and-drop features, making it user-friendly, even for beginners. Instapage stands out with its proven capabilities in customization and conversion optimization tools. The platform not only allows users to harness a range of templates but also provides extensive options to tweak every design element seamlessly. This capability means that businesses can create bespoke landing pages that truly reflect their brand identity and marketing goals.
Instapage: A True Ally in Customization and Conversion Enhancement
Instapage isn’t just another landing page builder; it's a vital partner for marketers aiming for success. It provides unparalleled customization capabilities that allow professionals to create landing pages that resonate with their audience. With features like A/B testing, heatmaps, and pixel tracking, Instapage enables teams to optimize their landing pages meticulously, ensuring maximum conversion rates. Furthermore, its user-friendly interface allows for easy navigation, making it even more attractive to both novice and experienced marketers. Instapage empowers marketers to reduce costs, grow conversions, and deliver relevant landing page experiences that elevate brand trust and foster unwavering customer loyalty. With an emphasis on design and performance, it sets a high bar for the competition.
Round Two: Speed and Performance - The Need for Speed
Imagine gearing up for a day that starts with your favorite coffee shop, but the line snaked out the door. Just like a slow queue can dampen your mood, low loading speeds for landing pages can lead to higher bounce rates and lost opportunities. Speed is paramount in delivering a great user experience, and it can significantly affect conversions. Having a lightning-fast landing page can be the difference between capturing potential leads or watching them slip away. Let's explore how each platform stacks up in terms of speed and performance.
Instapage Speed Advantages:
- Optimized infrastructure that ensures fast loading times even during peak traffic
- Automatic image optimization to enhance page speed without sacrificing quality
- Responsive design capabilities that maintain speed across all devices
- Integration with leading analytics tools to monitor performance in real-time
Paperform Speed Benefits:
- User-friendly forms that can be launched quickly to accessibility
- Adaptive layouts designed to load smoothly on various browsers
- Speedy template rendering for rapid page creation
Landingi Performance Features:
- Fast loading times due to a lightweight codebase
- Mobile-responsive designs that perform well on all devices
- Regular updates and optimizations for ongoing performance improvement
- Static and dynamic content management options to suit various needs
In summary, while all three builders demonstrate commendable performance, Instapage clearly holds the edge in speed and features tailored for building high-performing landing pages. For marketers who are serious about conversions, the importance of an optimized landing page cannot be overstated.
Round Three: Usability and Learning Curve - A Welcoming Environment
The journey to becoming proficient in using a landing page builder should be inviting, whether you are a newbie or a seasoned pro. Each of our contenders provides significant benefits in terms of usability. Paperform stands out with its straightforward approach to creating forms and landing pages. The platform is intuitive, making it welcoming to those unfamiliar with design software. Landingi also excels with a visually appealing interface that guides the user step-by-step through the page creation process. Instapage offers robust onboarding resources, ensuring that users understand the platform’s extensive features without feeling overwhelmed. Examples, tutorials, and customer support work together to foster a supportive learning environment. This means that regardless of your starting point, you can become an expert in no time.
Round Four: Support Squad - Always There to Help
Imagine having a reliable sidekick ready to assist you whenever needed. That’s exactly what customer support is for these landing page builders. Instapage delivers an extensive range of customer support options. Users can reach out via live chat, email, or submit a support ticket. Additionally, the platform offers community forums where users can share tips and suggestions. Paperform also showcases strong support through live chat and a detailed knowledge base, perfect for those seeking quick answers. Landingi’s support is similarly robust, providing users with email support along with an extensive library of resources. All three platforms prioritize customer service, ensuring that users have access to help when they need it.
Round Five: Pricing Plans - Balancing Cost and Value
As we dive into pricing, it’s essential to evaluate how each platform's cost aligns with the value it provides. Instapage offers a tiered pricing structure that reflects the extensive features and capabilities it brings to the table. Although it might be on the pricier side, the return on investment can be significant, especially for businesses focused on growth. Paperform provides a range of plans suitable for different budgets, making it accessible for startups and individual marketers. On the other hand, Landingi features competitive pricing with an impressive collection of templates included in its subscriptions, making it a compelling option for those who prioritize design. Ultimately, the best value comes down to your unique requirements and marketing goals.
In conclusion, while Paperform and Landingi offer distinct advantages, Instapage emerges as the overall leader due to its rich features and focus on customization and performance. The right choice depends on your individual needs, but for those looking to grow conversions and foster customer loyalty, Instapage offers unmatched capabilities. Consider trying Instapage with a free trial or demo to experience its benefits firsthand. Choosing a landing page builder is a significant step towards refining your marketing strategy and achieving greater success.