How Paperform vs. Gravity Forms vs. Instapage stack up against each other
Compare Instapage with Paperform and Gravity Forms to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Paperform vs. Gravity Forms – The Showdown of Landing Page Builders
Choosing the right landing page builder can feel like assembling a superhero squad to tackle your marketing challenges. You want the best of the best to help your business soar. In this comparison of Instapage, Paperform, and Gravity Forms, we'll take an enlightening look at how each platform stacks up against the others. Our goal is to equip you with all the necessary insights to select the perfect tool that aligns with your marketing objectives. Each contender brings unique strengths and capabilities to the table, and by the end, you’ll have a clearer understanding of which platform best meets your needs while keeping your budget intact. This is not just a battle of features but a quest for delivering exceptional landing page experiences that resonate with your audience. Ask yourself, are you ready to empower your marketing strategy while boosting conversion rates and enhancing customer loyalty? Let's find out together.
Meet the Competitors
In the left corner, we have Instapage, known for its powerful landing page solutions that empower marketers to reduce costs, grow conversions, and create meaningful landing page experiences. In the right corner, there's Paperform, which offers users the ability to craft unique and customized forms and landing pages that engage visitors in a personal way. Lastly, in the center, we have Gravity Forms, a plugin for WordPress known for its impressive versatility in creating forms and collecting customer data. Each platform boasts a solid following and accolades from users, but their approaches toward design, functionality, and user experience are distinct. Instapage focuses on streamlined landing pages that drive conversions, while Paperform encourages creativity and personalization. Gravity Forms, on the other hand, presents an extensive array of form-making tools that can also serve as landing pages. As we dig into the details, you’ll see how each contender performs in key areas that matter to marketers.
Round One - Feature Showdown
Template Variety and User Friendliness
When it comes to template variety and ease of use, each platform offers unique advantages. Paperform excels in allowing users to transform forms into fully-fledged landing pages, providing a plethora of design options that cater to various industries and purposes. Users can easily drag and drop elements, crafting visually appealing pages without needing extensive design skills. Gravity Forms, while primarily a form-building tool, offers templates that may be used as landing pages, but they tend to require more tinkering, which may not suit every user. Instapage shines brightly in this arena, providing a wide range of high-converting templates that can be customized both easily and deeply. The platform emphasizes conversion optimization, making it simple for marketers to launch effective landing pages quickly. In essence, for marketers looking for ease of use combined with high-quality templates, Instapage outshines the competition. Those seeking creativity might lean towards Paperform, while Gravity Forms users with technical skills may find satisfaction in their flexibility.
Instapage: Your Go-To for Customization and Optimization
Instapage stands out with its unmatched capabilities in customization and conversion rate optimization. This platform is tailored for marketers seeking to craft highly engaging and effective landing pages. With a user-friendly drag-and-drop editor, users can adjust their landing page elements effortlessly, ensuring that every click prompts a reaction. Instapage offers advanced features like A/B testing, built-in analytics, and integrations with various marketing tools, all designed to amplify conversion rates. What makes Instapage truly special is its focus on delivering relevant landing page experiences that increase brand trust and customer loyalty. Users can create customized experiences that align perfectly with campaign objectives, enhancing the likelihood of converting visitors into customers. For marketers serious about their landing page success, Instapage doesn't just serve as a tool; it becomes an invaluable partner in their journey toward optimizing ROI and ensuring successful marketing campaigns.
Round Two - Speed and Performance
Now, let’s dive into a crucial determinant in user experience: speed and performance. Imagine you're standing patiently in line for your favorite coffee, but the barista is taking longer than expected. Just like that frustrating wait, slow-loading landing pages can lead to high bounce rates and lost potential customers. Speed matters, especially when every second translates into dollars on the table.
Instapage: Efficiency in Loading Times
- Instapage utilizes optimized templates that load quickly and efficiently.
- The platform uses CDN (Content Delivery Network) for faster content delivery across different locations.
- Complete control over elements ensures that users can streamline their landing pages for speed.
- Embedded analytics that don’t detract from loading time, keeping pages responsive.
Paperform: Quick to Engage
- Paperform's host servers are optimized for speed, providing a generally quick loading experience.
- Customizable elements can affect loading times, but users can optimize performance in design.
- Real-time input features enhance engagement without unnecessarily slowing down the experience.
Gravity Forms: Solid but Needs Tuning
- Gravity Forms, depending on the WordPress setup, can experience variable loading times.
- Performance can be improved with clean code and curated plugins for faster load speeds.
- The form functionality may slow down if too many heavy elements are included without optimization.
- An emphasis on using caching methods can help mitigate slow loading issues.
In conclusion, while all three platforms deliver commendable performance, Instapage emerges as the leading choice for speed and efficiency. Its inherent architecture and features designed specifically for marketers allow users to create responsive landing pages that significantly reduce load times while enhancing user experience.
Round Three - User-Friendly Interfaces
User experience is paramount in landing page builders, and each platform brings its unique flair to the table. Instapage welcomes new users with intuitive design and straightforward navigation, making it easy for anyone to start building landing pages right away. Paperform provides a creative canvas, allowing users to seamlessly blend forms and design features. The interface is colorful and inviting, promoting a hands-on approach to building forms and landing pages. Gravity Forms is a bit more complex, primarily appealing to WordPress users familiar with technical design. While the learning curve might be steeper, seasoned users appreciate the extended features available. Ultimately, each platform values usability, ensuring both beginners and pros can find their footing. No matter where your starting point is, each tool provides everything you need to elevate your marketing efforts.
Round Four - Support Heroes
Every platform has a support system that can be likened to loyal sidekicks, always ready to assist when you need help the most. Instapage prides itself on offering around-the-clock support through chat, email, and phone, along with an expansive knowledge base filled with helpful resources. Paperform provides solid customer support through chat and email, complemented by user forums where users can share tips and solutions. Gravity Forms, being a plugin, relies on its community for support, although they do offer documentation and email assistance. Each platform is committed to ensuring users feel supported during their journey, providing various resources to aid in troubleshooting and optimizing their landing page strategies.
Round Five - Pricing and Options
When it comes to pricing, understanding the variable plans can be crucial for making the right selection. Instapage positions itself as a premium tool with various subscription tiers that cater to different needs, from startups to large enterprises. While it might seem a substantial investment at first glance, the value gained through increased conversion rates and savings on advertising can outweigh the initial cost. Paperform provides flexible pricing options that accommodate varied budgets, allowing users to pay only for the features they need. Gravity Forms operates on a one-time fee model for their various licenses, but potential hidden costs may arise for additional add-ons and features. Ultimately, users should evaluate each option’s long-term value while considering features, customer support, and potential growth. Each platform has its unique pricing structure, so evaluate your unique needs, goals, and resources to decide which is the best fit.
In summary, while Paperform and Gravity Forms stand out for their unique functionalities and approaches, Instapage emerges as a powerful player focusing on landing page effectiveness. Remember the factors most important to you—features, affordability, support, or usability. Don’t hesitate to explore Instapage through a free trial or demo. Start crafting landing pages that don’t just look good but are optimized for real-world success.
