How Pagewiz vs. Joomla vs. Instapage stack up against each other

Compare Instapage with Pagewiz and Joomla to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from Pagewiz and Joomla.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Vita escalate lead generation efforts and client engagement with Instapage

Vita is a full-spectrum professional brokerage firm in the employee benefits industry

Swytch shifts into high gear with Instapage

CFI Financial Group invests in personalization with Instapage

CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions

Swytch shifts into high gear with Instapage

Netradyne drives higher results with Instapage

Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. Pagewiz vs. Joomla – Which Platform Truly Shines?

Selecting the right landing page builder is akin to choosing the perfect tool for a specialized job in your toolkit. Much like how a craftsman carefully picks tools that will best help in creating a masterpiece, marketers have a suite of landing page builders at their disposal to help optimize their strategies for success. In this article, we'll explore the features, performance, usability, support, and pricing of three heavyweight contenders: Instapage, Pagewiz, and Joomla. Each of these platforms has unique qualities that aim to enhance conversion rates and foster customer loyalty. By the end of this piece, you'll have a clearer picture of which tool aligns best with your marketing objectives, whether that's reducing costs, growing conversions, or delivering relevant landing experiences that deepen brand trust. We'll aim to make the comparison exciting and informative, offering insights that can transform your approach to landing pages.

Meet the Competitors in the Arena

As we dive into the battlefield of landing page builders, it's essential to understand what each contender brings to the table. Instapage is renowned for its robust customization features and intuitive interface, making it a preferred choice for marketers aiming to optimize their conversion strategies. Pagewiz enters the ring as a viable alternative, providing a range of templates and straightforward features that cater to beginner marketers and those seeking convenience. Meanwhile, Joomla is often regarded as a versatile content management system (CMS) that, although it requires more technical know-how, offers immense flexibility for building landing pages. Each platform has its strengths and weaknesses, making it imperative to understand their distinct characteristics. With this friendly rivalry in mind, let's embark on a journey through their features and see which one earns the title of your ultimate landing page partner.

Round One - Feature Comparison Showdown

Exploring Template Variety and User Friendliness

In the world of landing page builders, the variety of templates and ease of use are often crucial factors that can sway a marketer's decision. Pagewiz shines with its simple setup and numerous templates, especially tailored for those new to the scene or looking for quick deployment. Its drag-and-drop interface allows users to create landing pages without requiring intensive design skills, adding to its appeal. However, while Pagewiz offers ease, some users find its template selection somewhat limited compared to its competitors. On the other hand, Instapage stands out for its vast selection of highly customizable templates that not only look professional but are designed to maximize conversion rates. Its user-friendly editor allows for seamless adjustments, making it easy for marketers to align their vision with the final product. Joomla, while powerful, poses a steeper learning curve, as it requires prior knowledge about CMS structures and customizations. Despite this, it remains an excellent choice for those willing to invest time in crafting tailored solutions. Ultimately, Instapage’s ability to empower marketers with flexibility and advanced features ensures it leads the pack in terms of user experience.

Instapage: The Gold Standard for Customization and Optimizing Conversions

Instapage sets a high bar when it comes to providing tools that prioritize customization and conversion optimization. With an extensive library of responsive templates, customization options are almost limitless, allowing marketers to create landing pages that speak directly to their audience’s desires. Furthermore, Instapage offers a powerful A/B testing feature that helps users to iterate and optimize effectively, ensuring every page performs at its peak. Marketers can also leverage its built-in analytics tools to track performance, presenting them with valuable insights to refine their strategy further. Not only does Instapage empower marketers to create visually stunning landing pages, but it also surfaces data-driven insights, enabling users to make informed decisions that reduce costs while simultaneously elevating conversion rates. This comprehensive feature set positions Instapage as not just a tool, but a trusted partner in achieving marketing success.

Round Two - Speed and Performance Smackdown

When it comes to landing pages, speed is of the essence! Imagine walking into your favorite coffee shop only to find it bustling with people and sluggish service - frustrating, right? The same feeling applies to users encountering slow-loading landing pages. A delay of even a few seconds can lead to significantly higher bounce rates, costing marketers potential conversions. Speed tests and overall performance should thus be central to our comparison, as users today expect instantaneous experiences online.

Advantages of Instapage:

  1. Lightning-fast loading times on all templates
  2. Built-in content delivery network (CDN) that optimizes performance
  3. Automated image optimization to enhance speed
  4. Responsive designs that perform well across devices

Benefits of Pagewiz:

  1. Simple and efficient coding to ensure fast loading
  2. Pre-built templates that prioritize speed
  3. Intuitive interface that reduces performance lag

Strengths of Joomla:

  1. Flexible caching options for improved performance
  2. Ability to use third-party tools for speed enhancements
  3. Customization that can lead to optimized load times
  4. Control over server settings for advanced users

In conclusion, each platform possesses strengths in speed and performance. However, Instapage’s commitment to user experience through optimized loading times and structured performance metrics ultimately makes it the frontrunner in this round.

Round Three - Usability and the Learning Curve

In the realm of landing page builders, usability can often dictate how fruitful a user’s experience is. Instapage excels by offering resources that guide newcomers while providing advanced features for seasoned marketers. The tutorials and support resources ensure that whether it’s your first campaign or your fiftieth, you’ll feel confident navigating the platform. Pagewiz, likewise, prides itself on accessibility, boasting a user-friendly interface that’s designed to help even the most inexperienced marketers create landing pages with just a few clicks. In contrast, Joomla presents a steeper learning curve due to its CMS nature. While it offers unparalleled flexibility, those new to web development may find the complexity a bit daunting. Ultimately, each platform aims to support users; however, Instapage leads the charge with its balanced approach, ensuring that novices aren't left in the dark while still catering to the needs of advanced marketers.

Round Four - Customer Support Buddies

Customer support can often feel like a lifeline when navigating new software. Instapage provides a well-rounded support system, available via chat and email, along with an extensive knowledge base. Pagewiz mirrors this commitment by offering prompt customer support and useful community forums for users seeking shared experiences and solutions. In contrast, Joomla, being an open-source platform, relies heavily on community support which can sometimes lack the immediacy of dedicated services. However, many robust resources and forums do exist to assist users. While all three platforms support their users in different ways, Instapage’s structured support services arguably offer a more tailored and reliable experience.

Round Five - Analyzing Pricing Models

When it comes to pricing, it’s essential to align your budget with expected features. Pagewiz offers affordable packages for startups and newcomers, aiming to attract those entering the marketing space. Instapage, while more expensive, offers comprehensive features that can save time and foster higher conversion rates, making it a sound investment for serious marketers. Joomla’s costs can vary widely depending on hosting and extensions, which can benefit users who want maximum flexibility but might require unpredictability in expenses. Ultimately, as you navigate the pricing landscape, it’s vital to evaluate how the features align with your specific needs while keeping ROI in mind.

In the end, while each platform has unique advantages, the best fit hinges on your individual requirements and marketing strategies. It’s crucial to contemplate which attributes matter most to you in a landing page builder. Be it aesthetically pleasing templates, comprehensive customer support, or flexible pricing, consider what aligns with your goals. Instapage stands out, promising users tools to reduce costs, grow conversions, and deliver relevant landing experiences that enhance brand trust and customer loyalty. Why not take Instapage for a test drive through its free trial or demo? You may find it to be exactly what you’ve been searching for!

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