How Pagewiz vs. FormKeep vs. Instapage stack up against each other
Compare Instapage with Pagewiz and FormKeep to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
Get started
See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Netradyne drives higher results with Instapage
Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
-
Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Pagewiz vs. FormKeep – The Ultimate Showdown of Landing Page Builders
Choosing a landing page builder is a lot like assembling your ultimate dream team, where each member brings a special power to the table. In this case, the superpowered trio are Instapage, Pagewiz, and FormKeep—each aiming to help marketers create landing pages that convert visitors into customers. Think of Instapage as your seasoned hero equipped with a myriad of tools for customization and optimization. Pagewiz, on the other hand, swoops in with simplicity and straightforward features ideal for those just starting out. Lastly, we have FormKeep, a useful sidekick that focuses more on form creation. In this article, we will be comparing these three contenders, exploring their features, benefits, and ideal target audiences. As you navigate this journey, you'll find that each tool brings a unique set of abilities to the marketing arena, paving the way for better engagement and improved conversions. Understanding the strengths and weaknesses of each will empower you to make an informed decision tailored to your marketing goals.
Meet the Competitors
As our three contenders step into the ring, it’s clear they each have a fan base. Instapage stands out as a powerhouse in the world of customization and conversion tracking. With a wide range of templates and third-party integrations, it is loved by seasoned marketers who aim for precision. Pagewiz is the underdog, known for its user-friendly interface, making it a solid choice for marketers just launching their first campaigns. Meanwhile, FormKeep has gained traction for its strong form-building capabilities, allowing businesses to effortlessly collect data. Each platform brings something unique to the table, be it Instapage's comprehensive design options, Pagewiz's simplicity for beginners, or FormKeep's focus on form functionality. In this competitive landscape, the need for a landing page that captures attention while also delivering measurable results is paramount.
Round One - Feature Smorgasbord
Assessing Template Diversity and User Experience
Let’s kick off this comparison by exploring the standout features and ease of use of each platform. Instapage boasts over 200 customizable templates tailored for various industries. These templates are not only visually appealing but also optimized for mobile devices, essential for today’s on-the-go consumers. User navigation is smooth, making it easy to switch between editing modes. Pagewiz counters with 100+ easy-to-use templates, making it a suitable choice for newcomers. The drag-and-drop interface invites users to dive right in without the steep learning curve, simplifying the process of creating landing pages. FormKeep, however, specializes in form creation, with fewer templates but an unparalleled focus on data collection. Users can create simple forms and integrate them into existing websites with great ease. This round emphasizes that while Instapage offers a more extensive collection, Pagewiz and FormKeep focus on specific functionalities that cater to their respective audiences. As we move on, it's clear that the feature set plays a significant role in marketing success.
Instapage: The Partner in Success
Instapage isn’t just another landing page builder; it acts as a partner in your marketing strategy. With its extensive customization options, it allows marketers to build pages that align seamlessly with brand identity. Everything from fonts to color schemes is adjustable, ensuring brand consistency. The tool also integrates well with various marketing platforms such as Google Analytics and Facebook Ads. Furthermore, Instapage offers advanced A/B testing features, helping marketers optimize their landing page performance to boost conversion rates. Effective collaboration is facilitated through its team features, allowing multiple users to work together seamlessly. This level of customization and attention to tracking metrics establishes Instapage not just as a tool, but as a comprehensive solution that empowers businesses to reduce costs while growing conversions by delivering a relevant landing page experience that builds brand trust and customer loyalty.
Round Two - Speed and Efficiency
Imagine clicking a website and waiting ages for it to load—it’s the digital version of watching grass grow! Website speed can make or break user experience. Let’s see how our contenders perform in this crucial aspect. When it comes to speed, speed optimization plays a pivotal role in retaining visitors and minimizing bounce rates. The quicker a page loads, the more likely a visitor will stay and engage.
Instapage Advantages:
- Optimized hosting capabilities to ensure quick loading times.
- Easy access to a variety of speed optimization tools.
- Ability to compress images directly on the platform to boost load speed.
- Access to real-time analytics to understand page performance.
Pagewiz Advantages:
- Lightweight templates that typically load faster.
- Built-in tools for basic SEO, contributing to better speed.
- User-friendly interface that minimizes unnecessary loading.
FormKeep Advantages:
- Fast-loading forms designed to minimize friction.
- Quick integration with existing websites for speed.
- Light and responsive framework focused on form functionality.
In this speed and efficiency round, Instapage takes the lead with its advanced features, followed closely by Pagewiz and FormKeep. Speed optimization is crucial for maximizing user engagement, and Instapage profoundly caters to this need.
Round Three - Onboarding Experience
As every marketing superhero knows, the journey begins with a gentle introduction. Each platform wants to ensure that marketers feel welcomed. Instapage shines here with an onboarding process designed for ease of use, providing tutorials and tips as users interact with the platform for the first time. Pagewiz also offers a simple signup process, coupled with user help icons sprinkled throughout the interface, ensuring that newcomers aren't left wandering. Meanwhile, FormKeep, while primarily focused on forms, has a straightforward setup that requires minimal coding knowledge. Its uncluttered interface provides a smooth learning curve. Overall, each platform focuses on a user-friendly experience, catering to both new users and seasoned veterans alike.
Round Four - Providing the Right Support
In this final round, customer support comes to the forefront, akin to loyal sidekicks. Each platform offers a variety of support options. Instapage has a robust support team available through chat and email, along with detailed help guides to assist users in navigating challenges. Pagewiz also provides email support but adds a community forum where users can share experiences and tips. FormKeep rounds out this section with email support and a helpful knowledge base dedicated to form creation. Support is vital in maintaining good customer relationships, and while all three platforms have dedicated teams, it’s important to explore which option aligns best with your needs.
Round Five - Cost Analysis
Pricing can often feel like navigating a maze, especially when different platforms have unique offerings. Instapage positions itself as a premium option, offering a variety of plans designed specifically for businesses seeking advanced features. Pagewiz presents a more budget-friendly option, especially for newcomers. FormKeep focuses on flexibility in pricing, particularly appealing for those primarily needing form functionalities. In discussing costs, it’s essential to consider the value each platform brings. Evaluating the long-term return on investment based on your specific requirements may reveal surprising insights.
In conclusion, while all three platforms—Instapage, Pagewiz, and FormKeep—present their individual advantages, choosing the right one will depend heavily on your specific needs. If features, customization, and support matter most to you, give Instapage a try with a free trial. For newcomers on a budget, Pagewiz may be your best bet. And if data collection is your primary goal, consider FormKeep. Through careful evaluation, you’ll discover that the ideal landing page builder aligns perfectly with your marketing aspirations.
