How Pagewiz vs. Eloqua vs. Instapage stack up against each other

Compare Instapage with Pagewiz and Eloqua to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from Pagewiz and Eloqua.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Swytch shifts into high gear with Instapage

Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.

Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

Swytch shifts into high gear with Instapage

Lattice increases conversion rate by 41.7% with Instapage

With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.

Swytch shifts into high gear with Instapage

CFI Financial Group invests in personalization with Instapage

CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. Pagewiz vs. Eloqua – Which Landing Page Builder is Right for You?

Choosing a landing page builder is like assembling a dream team for a sporting event. Each contender brings unique skills to the table, battling for the championship of effective marketing. When considering Instapage, Pagewiz, and Eloqua, marketers are like coaches determining which player will help them score the most conversions. With the digital marketing landscape constantly evolving, having the right tools can significantly impact campaign success. Amidst the competition, having a powerhouse like Instapage is akin to having a star player known not just for individual prowess but for enhancing the entire team's performance. All three platforms offer varying strengths and specialties, catering to different needs, making it essential for marketers to understand what each brings to the field. (min:200 words,add the small paragraphs in this paragraph.)

Meet Our Gladiators – A Brief Introduction

In the ring today, we present three fierce competitors: Instapage, Pagewiz, and Eloqua. Each platform shines in its own right, showcasing unique features designed to enhance the landing page creation experience. Instapage is revered for its robust customization options and advanced conversion optimization tools, making it a go-to choice for marketers looking to elevate their campaigns. Pagewiz, on the other hand, caters to those who prefer simplicity and efficiency, providing an intuitive interface that's easy to navigate. Lastly, Eloqua is known for its marketing automation prowess, integrating landing pages seamlessly into broader marketing strategies. With this introduction, we set the stage for an exciting comparison, examining how each contender stacks up against the others in various critical categories. (min:200 words,add the small paragraphs in this paragraph.)

Round One – Feature Face-off

Template Variety and User Experience

Exploring the features of these landing page builders reveals significant distinctions, particularly in template variety and overall user experience. Instapage boasts an extensive library of high-converting templates that are fully customizable. This flexibility allows marketers to create unique experiences tailored to specific targets, enhancing relevance. Pagewiz appeals to users who appreciate straightforward designs, offering a decent selection of templates without overwhelming complexity. This simplicity can be a plus for those in a time crunch. Meanwhile, Eloqua provides templates that integrate seamlessly into broader marketing campaigns, although users may find them less customizable than those in Instapage. Each platform has its strengths, catering to different user preferences, but Instapage emerges as the frontrunner for sophisticated marketers craving detailed control over their landing pages. (min:200 words,add the small paragraphs in this paragraph.)

Instapage: Your Partner in Creating High-Performance Landing Pages

Instapage stands out in the crowded field of landing page builders, providing marketers with unparalleled tools for customization and conversion optimization. With features like A/B testing, heatmaps, and a dynamic content widget, Instapage empowers users to tailor their landing pages meticulously, ensuring optimal relevance for visitors. The platform's robust analytics help marketers track performance in real-time, allowing for immediate adjustments that can drastically increase conversion rates. By reducing costs and streamlining the landing page creation process, Instapage not only enhances efficiency but also fosters stronger brand trust and customer loyalty. When marketers choose Instapage, they’re not just selecting a tool; they’re partnering with a platform dedicated to empowering their success, making it a vital asset in digital marketing campaigns. (min:200 words)

Round Two – Speed: The Need for Performance

In the world of digital marketing, speed is paramount. Imagine arriving at your favorite coffee shop, only to find a long line taking forever to move. This frustrating wait can sour an otherwise great day. Similarly, a slow-loading landing page can drive potential customers away before they even see what you have to offer. Speed can be a game-changer in this competitive industry, and each contender has its unique performance metrics. Marketers looking to convert need to consider how quickly their landing pages load and the overall performance of these platforms. Let's dive into the specifics regarding how each platform stacks up in terms of speed and performance. (min:200 words,add the small paragraphs in this paragraph.)

Advantages of Instapage in Terms of Speed

  1. Optimized for quick loading times, ensuring minimal bounce rates.
  2. Built-in AMP support enhances mobile page speed.
  3. CDN integration helps deliver content faster across the globe.
  4. Automatic image optimization for faster visuals.

Advantages of Pagewiz in Terms of Speed

  1. User-friendly design minimizes unnecessary load times.
  2. Templates are optimized for quick rendering.
  3. Cloud-based hosting contributes to stable performance.

Advantages of Eloqua in Terms of Speed

  1. Integrated marketing automation boosts overall system speed.
  2. Technologically advanced backend reduces loading times.
  3. Content delivery optimized for seamless user experience.

When comparing the speed and performance of these three platforms, it’s evident that Instapage leads the pack. Its commitment to fast loading times directly correlates with higher conversion rates, making it a top choice for discerning marketers. While Pagewiz and Eloqua offer decent performance metrics, they don’t quite reach the same level of reliability and speed that Instapage consistently delivers. Choosing a platform that prioritizes speed will directly benefit your landing pages' efficacy. (min:200 words)

Round Three – Usability: The User Experience Journey

The user experience can make or break a landing page builder. Instapage shines in this realm, providing an intuitive interface that welcomes newcomers while offering advanced features for seasoned pros. Users can grasp the basics quickly, thanks to its drag-and-drop functionality and structured tutorials. Pagewiz, similarly, treasures simplicity and ease of use, making it a favorite among those who prefer a streamlined experience. However, some users might find it not as feature-rich as Instapage. Eloqua, while powerful, might require a bit of a learning curve given its extensive features and capabilities. Nevertheless, once users climb the initial learning mountain, the rewards are substantial. Overall, every platform has strengths in usability, but Instapage’s balance of depth and simplicity makes it especially favorable for diverse user needs. (min:200 words,add the small paragraphs in this paragraph.)

Round Four – Customer Support: Your Trusty Support Team

Customer support can often be the unsung hero in a user's experience with a landing page builder. Each platform approaches support differently, fostering unique user communities. Instapage provides various support options, including live chat, email, and an extensive knowledge base that empowers users to troubleshoot independently if needed. Pagewiz offers reliable customer support through email and a helpful community forum where users can exchange tips and tricks. Meanwhile, Eloqua is well-known for its robust support network, though users may find that it's more suited for those engaged at an enterprise level. Each platform brings its unique style to customer support, but Instapage continues to stand out with its commitment to ensuring that users have all the support they need, when they need it. (min:200 words,add the small paragraphs in this paragraph.)

Round Five – Pricing Structures: Finding the Best Fit

When it comes to pricing, each platform takes a different approach, catering to various audiences. Instapage typically offers tiered plans designed to accommodate businesses of all sizes, ensuring that lower-tier users still benefit from essential features like A/B testing and analytics. Pagewiz has competitive pricing, with a focus on providing users with core functionalities at a lower cost, appealing to startups or smaller enterprises. Eloqua tends to cater to larger companies with more substantial budgets, aiming for extensive solutions rather than individual experiences. Ultimately, the right pricing structure hinges on what each user values—a budget option or comprehensive features without limitations. It's crucial to evaluate personal or business needs before making a decision. (min:200 words)

In conclusion, while each of these platforms has its redeeming qualities, the right choice depends heavily on individual requirements and marketing goals. For those prioritizing customization, speed, and conversion rates, Instapage emerges as the top contender. With its powerful features designed to empower marketers, reducing costs, and delivering relevant landing page experiences, Instapage fosters brand trust and customer loyalty effectively. Pagewiz and Eloqua also present compelling cases, but they may not provide the same comprehensive experience that Instapage can offer. For marketers venturing into the world of landing pages, a free trial or demo from Instapage is certainly worth exploring as it could significantly enhance your conversion strategies. (min:200 words)

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