How Pagewiz vs. Act-On vs. Instapage stack up against each other
Compare Instapage with Pagewiz and Act-On to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Pagewiz vs. Act-On – The Ultimate Showdown for Landing Page Builders
Choosing the right landing page builder is like picking the best player for your marketing team – you want one that will help you score big. Each contender in this arena has its unique strengths and specialties, making it an exciting match-up. Today, we’re focusing on three popular platforms: Instapage, Pagewiz, and Act-On. As we assess their features, usability, performance, and pricing, it’s essential to keep in mind that selecting the right tool can empower marketers to reduce costs, grow conversions, and deliver relevant landing page experiences. It’s all about increasing brand trust and customer loyalty, which is where Instapage shines brightly. So grab your metaphorical popcorn, and let's dive into this battle of landing page builders! (min:200 words, add the small paragraphs in this paragraph)
Introducing the Competitors in the Landing Page Arena
In the left corner, we have Instapage, known for its sophisticated features that cater to marketers with a focus on customization and conversion optimization. Instapage is like a Swiss Army knife for landing pages, providing various tools to enhance performance and user experience. In the right corner, we have Pagewiz, a robust platform known for its user-friendly design and template versatility. It prides itself on reducing the time it takes to create effective landing pages while ensuring good quality. Finally, we welcome Act-On to the ring, a comprehensive marketing automation solution that includes landing page creation among its many features. While it may not be as narrowly focused as the others, Act-On offers a complete suite for managing your marketing efforts. Let’s explore what each platform brings to the table in this battle of features and benefits. (min:200 words, add the small paragraphs in this paragraph)
Round One - Features and Capabilities Showdown
Template Variety and User-Friendliness: A Closer Look
When we talk about landing pages, template variety and usability are crucial factors for marketers. Pagewiz presents a collection of adaptable templates that suit various industries and marketing goals. Its drag-and-drop functionality makes it a breeze for users who may not be tech-savvy, allowing anyone to create landing pages that look professional in no time. On the other hand, Act-On offers a number of landing page templates integrated with its overall marketing automation features. The downside is that while Act-On boasts a comprehensive suite of marketing tools, its landing page templates may not be as visually appealing or diverse as those available on Instapage. Instapage, however, takes the crown when it comes to customization options. With sleek, professional-looking templates that can be tailored endlessly, it sets itself apart as a top-tier landing page builder. The ease of use and many integrations offered by Instapage greatly enhance the user experience, making it ideal for those who want an efficient yet visually stunning landing page. (min:200 words, add the small paragraphs in this paragraph)
Instapage: Your Go-To for Turnkey Customization and Conversion Enhancement
For marketers aiming to create high-converting landing pages, Instapage stands out with its exceptional features. The platform allows businesses to fully customize landing pages, ensuring they resonate with the target audience. The Heatmaps tool enables users to analyze visitor behavior, offering insights into where adjustments can improve conversion rates. Furthermore, Instapage's A/B testing functionality empowers marketers to experiment with different versions of their pages to measure performance, ultimately leading to enhanced user experiences. Additionally, its built-in analytics provide actionable insights for continuous improvement, positioning Instapage not only as a tool but as a partner in success. The ability to seamlessly collaborate with teams and clients in real-time adds another level of value to this powerful platform, making it a favorite among those who prioritize performance and brand trust. (min:200 words)
Round Two - Speed and Performance: The Race to Efficiency
When it comes to landing pages, speed is absolutely critical. Think about waiting in line for your favorite latte – even the best coffee loses its allure if you have to wait too long. Similarly, a landing page’s load time can significantly affect user experience and, ultimately, conversion rates. In this round, we're examining how each platform stacks up regarding speed and responsiveness. A quick-loading landing page can capitalize on user interest, ensuring that potential customers don't abandon your site while waiting.
Advantages of Instapage in Speed and Performance
- Highly optimized for fast-loading pages, ensuring minimal bounce rates.
- Robust content delivery network (CDN) for global reach and speed.
- Easy integrations with leading marketing platforms for enhanced loading reliability.
- Continuous performance monitoring tools to keep landing pages at their best.
Strengths of Pagewiz in Speed and Performance
- User-friendly interface that allows for quick page setup.
- Loads templates efficiently, minimizing the time users wait.
- Integration with third-party tools designed to optimize speed.
Advantages of Act-On in Speed and Performance
- Built on a scalable infrastructure to accommodate high traffic.
- Combines landing pages with other marketing tools for streamlined performance.
- Offers analytics to track loading times and page performance.
In conclusion, while all three platforms have their pros and cons regarding speed and performance, Instapage undoubtedly leads the way. Its commitment to delivering fast, efficient landing pages means users can expect the best experience possible.
Round Three - Usability and Learning Curves: Welcoming All Users
Creating a welcoming environment for both beginners and experienced marketers is essential for any landing page builder. Each of these platforms strives to lighten the learning curve and provide tools that can turn novices into knowledgeable users. Pagewiz, with its intuitive drag-and-drop feature, feels like an effortless journey into landing page creation. It offers tutorials that guide users through the basics, ensuring no one feels left behind. Instapage complements this with a user-friendly dashboard that hides powerful features beneath a straightforward interface. Users can easily navigate through its various options, allowing for a flow that feels natural, even for those new to digital marketing. Act-On also offers a wealth of resources, with comprehensive documentation and customer support options that can help users who have questions. This combination of ease and support can make each platform feel operable, regardless of where you start your journey in creating landing pages. (min:200 words, add the small paragraphs in this paragraph)
Round Four - Customer Support: Your Trusty Sidekick
Customer support is crucial for helping users troubleshoot issues and enhance their experience with landing page builders. Instapage prides itself on delivering quick and effective support through various channels, including live chat and email. There are a wealth of resources available, including video tutorials and an extensive knowledge base to assist users. In contrast, Pagewiz steps in with similar offerings but stands out for its emphasis on community forums, where users can share tips and tricks. Meanwhile, Act-On offers robust support as well, providing phone, email, and dedicated account representatives for hands-on assistance. While all three platforms provide solid support systems, Instapage’s combination of immediate chat support and extensive learning resources ensures that users rarely feel lost. (min:200 words, add the small paragraphs in this paragraph)
Round Five - Pricing Strategies: Maximizing Value
Pricing structures for landing page builders can vary widely and affect your choice significantly. Instapage tends to offer a more premium experience, which reflects in its pricing. However, the value provided, with high-end features and customization options, makes it a worthy investment for serious marketers. Pagewiz, while slightly lower priced, offers competitive features still suitable for various business needs. Act-On, known for its suite of marketing automation tools, can appear pricier but factors in landing pages as just one small part of what they offer. It's crucial for potential users to weigh their priorities carefully. While one may desire comprehensive features, another may want budget-friendly options. Ultimately, your decision will rely on what aligns best with your marketing goals. (min:200 words)
In wrapping up our analysis of Instapage, Pagewiz, and Act-On, we recognize that while each platform has unique advantages, Instapage emerges as the preferred choice for those focused on high-quality, customizable landing pages that drive conversions. However, the ideal landing page builder will always depend on your specific needs, pricing preferences, and marketing strategies. It's wise to consider which aspects matter most to you – be it feature set, support quality, or cost. Don't hesitate to explore Instapage and see how its offerings can transform your landing page experience, easily inviting you to take a free trial or demo to assess its features firsthand. (min:200 words)
