How Pagewiz vs. AB Tasty vs. Instapage stack up against each other
Compare Instapage with Pagewiz and AB Tasty to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
Get startedSee how Instapage stacks up against the competition
Feature | Instapage | Other builders |
Drag-and-Drop Tools | ||
Conversion-optimized templates | ||
Manual and AI-powered A/B Tests | ||
AI content suggestions | ||
Popups and sticky bars | ||
Canvas and grid blocks | ||
Reusable and global elements | ||
Form and popup builders | ||
Built-in Heatmaps | ||
Central analytics dashboard | ||
Ad-to-page personalization and collections | ||
Contacts, lists, and email | ||
Dedicated, full-service CRO experts | ||
Enterprise-ready platform |
Leading the way in building high-performing landing pages
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations






Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrationsGet started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Pagewiz vs. AB Tasty – The Ultimate Showdown in Landing Page Builders
Imagine you’re assembling a dream team of superheroes to tackle your marketing challenges. Each hero has unique powers, much like our three landing page builders: Instapage, Pagewiz, and AB Tasty. In this analysis, we'll gather insights around their capabilities and see who stands out in the crowded ring of page builders. With Instapage, you get not just a tool, but a partner helping you cut costs, enhance conversions, and create landing pages that resonate with visitors—a vital aspect in building brand trust and customer loyalty. So, let’s embark on this insightful journey and see how these formidable competitors stack up against each other. We aim to uncover the features, speed, usability, support, pricing, and ultimately, how these tools can affect your bottom line. There’s plenty to explore, making it the perfect opportunity to determine which platform deserves to sit at the head of your marketing table. (min:200 words)
Meet the Contenders: A Friendly Rivalry
In the blue corner, we have Instapage, known for its emphasis on customization and conversion improvement. With a toolkit specially designed for marketers, it stands out as a reliable ally on your journey to achieve effective landing page experiences. In the red corner, we have Pagewiz, celebrated for its simplicity and efficient features. A favorite among novices, Pagewiz prides itself on getting users up and running quickly. Finally, in the green corner, we have AB Tasty, a platform that goes beyond landing pages to also include robust A/B testing and personalization tools. This trio embodies a friendly rivalry, each bringing something unique to the table—making it essential for marketers like you to compare, contrast, and choose wisely. With a focus on creating that stellar landing page experience, it’s crucial to do your homework and determine which contender aligns with your marketing strategies and objectives. (min:200 words)
Round One: Feature Showdown - Who Packs the Most Punch?
Template Variety and User-Friendliness: A Clash of Titans
As you sift through your options, one of the first things to consider is the variety of templates and how user-friendly they are to set up. Pagewiz serves up a decent selection of templates catering to standard marketing needs. While their options are straightforward and easy to navigate, allowing casual users to roll out new pages in no time, they can be a bit limited in terms of customization flexibility. On the other hand, AB Tasty boasts a growing library of pre-designed templates that can easily be tailored to fit unique branding styles. However, it creates a steeper learning curve with advanced features that require time to master. Instapage takes the lead with its extensive catalog of templates that are not only visually appealing but are also highly customizable. Their drag-and-drop functionality makes it a breeze for marketers of any experience level to sculpt pages that fit specific campaigns while aiding conversions effortlessly. In the fierce arena of template variety and ease of use, it’s evident that while all three platforms have their merits, Instapage’s expansive customization and user-friendly design truly set it above the rest. (min:200 words)
Instapage: Unrivaled Customization and Conversion Tools
Instapage emerges as a pioneer in customization and conversion optimization, delivering unmatched tools that allow marketers to create landing pages tailored for specific audiences seamlessly. Unlike its competitors, it offers an array of features including A/B testing, analytics, and post-click optimization. What sets Instapage apart from others is not just its functionality but the sense of partnership it provides; it empowers marketers to create engaging landing page experiences that elevate brand trust and bolster customer loyalty. By streamlining the landing page creation process, Instapage invigorates conversion rates, simplifying a previously complex task into something manageable and even enjoyable. It’s not merely about setting up a page for you—it's about propelling your marketing efficacy to new heights, ensuring you maximize every visitor with strategic insights and practical tools. The combination of adaptability and marketing intelligence gives Instapage a significantly advantageous position in the marketplace. For marketers aiming to enhance their conversion rates and significantly reduce costs, Instapage is poised as the ideal ally. (min:200 words)
Round Two: Speed and Performance - Are You Quick Enough?
Consider how quickly your landing page loads; it’s like waiting for your favorite coffee on a busy Monday morning—a delay can cause frustration. The same applies to landing pages; slow load times can lead to dropped interest and ultimately lost conversions. Instapage, with its focus on flexibility and advanced technology, typically boasts impressive loading speeds, reinforced by optimized images and code. This guarantees your visitors don’t leave empty-handed. On the flip side, Pagewiz operates optimally but can sometimes show weakness under heavy customization demands, leading to potential lag on complex pages. AB Tasty showcases high performance; however, it’s essential to note their analytics-heavy focus might impact load time if not managed efficiently. Speed affects user experience, and especially in landing pages, it’s vital to capture attention quickly before potential leads click away. Hence, from the performance perspective, Instapage leads with efficiency, offering streamlined experiences that are both rapid and reliable. The user experience thus remains intact, allowing you to turn visits into conversions effectively.
Instapage's Key Advantages in Speed and Performance
- Highly optimized landing pages ensure fast loading times.
- Robust performance analytics to monitor page speed.
- Minimal downtime with reliable hosting solutions.
- Customizable templates designed for speed and efficiency.
Advantages of Pagewiz in Speed and Performance
- Quickly deploy templates with ease.
- User-friendly interface allows for rapid page setup.
- Generally reliable loading times for standard setups.
AB Tasty's Strengths in Speed and Performance
- Advanced optimization features that enhance performance.
- Good analytics tools to assess page load effectiveness.
- Streamlined processes for A/B testing without heavy lag.
- Robust infrastructure to handle traffic spikes efficiently.
In the speed department, consistent performance is critical for retaining user interest and boosting conversions. Instapage clearly stands out with its formidable focus on speed, allowing your landing pages to load swiftly while still embodying beautiful designs. Both Pagewiz and AB Tasty have strengths, but Instapage takes the crown when it comes to balancing performance with user engagement. Speed impacts not only customer satisfaction but also your return on marketing efforts.
Round Three: Usability and Learning Curve - How Welcoming is the Platform?
Navigating new software can feel daunting, much like trying to find your way in a bustling city without a map. However, user-friendly platforms can guide you smoothly on your journey. Instapage takes pride in providing an intuitive interface that invites users of all skill levels to dive right in. With drag-and-drop functionalities and easy-to-follow tutorials, even beginners will find landing page creation enjoyable. Pagewiz also caters to beginners with its simple setup process, inviting users to create effective landing pages with minimal effort. However, as your skills grow, Pagewiz may feel restrictive in customization. Conversely, AB Tasty, while offering a robust set of features for advanced users, has a steeper learning curve that can intimidate newcomers. That said, experienced marketers will find their efforts rewarded as they quickly get acquainted with personalized layout options and experimentation tools. Usability varies greatly, but Instapage leads by ensuring a welcoming environment that grows alongside its users, encouraging both entry-level marketers and seasoned pros. (min:200 words)
Round Four: The Support Squad - Who's Got Your Back?
Imagine the customer support for each platform as loyal sidekicks, always on hand to help when challenges arise. Instapage prides itself on its excellent customer service, offering an assortment of support options including live chat, email support, and extensive on-site resources like knowledge bases and community forums. This ensures users can get the assistance they need at any time. Pagewiz also offers dedicated customer support, although it may not be as comprehensive as Instapage's range. Its staff is friendly but less extensive in resources. AB Tasty, meanwhile, features a dedicated account manager for higher-tier plans, offering a level of personalized service seldom found in this space. With all platforms bringing something unique to the table, prompt support can mean the difference between turning an issue into an opportunity or letting it derail momentum. Therefore, in this round, Instapage’s blend of options positions it as a formidable contender with robust support ensuring users can keep moving forward seamlessly. (min:200 words)
Round Five: Exploring Pricing Structures - Getting the Best Bang for Your Buck
Understanding pricing is key in the journey of selecting the right landing page builder. Instapage positions itself on the higher end of the scale, but this is balanced by its premium offerings and diverse capabilities that empower marketers proactively. It supports features worth the extra investment, especially concerning conversion and brand trust. Meanwhile, Pagewiz presents budget-friendly options that cater well to beginners, making it a viable option for novices venturing into landing pages. However, the lower price tag may also reflect limited features, which could hinder growth as your needs expand. AB Tasty’s pricing varies significantly and is often considered on the premium side due to its advanced capabilities. Marketers need to weigh their current and future needs when assessing value. While Instapage’s premium pricing may seem daunting, the return potential on increased conversion rates speaks volumes. Understanding each building blocks expense will help you make a sound decision that ultimately drives your marketing strategy forward. (min:200 words)
In the final wrap-up, it's clear that all three platforms possess unique strengths suitable for different marketing styles and needs—be it enhanced features, budget considerations, or supports. Instapage grabs the spotlight due to its vast range of functionalities focused on conversion and customization. Nevertheless, the choice depends on your specific requirements, goals, and budget allocation. With all advantages laid out, there’s a gentle reminder— taking Instapage for a spin with a risk-free trial can help solidify your decision. Finding the right tool combined with your marketing approach will ultimately lead to greater success. (min:200 words)