How PageFly vs. 10Web vs. Instapage stack up against each other

Compare Instapage with PageFly and 10Web to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

Get started
1200+ reviews from
Hello fresh
Honey
Zendesk
Vimeo
Garthner
Master class

See how Instapage stacks up against
the competition

Features that set us apart from PageFly and 10Web.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Swytch shifts into high gear with Instapage

Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.

Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

Swytch shifts into high gear with Instapage

Instapage helps Evolve boost conversion rates across Facebook

The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.

Swytch shifts into high gear with Instapage

Lattice increases conversion rate by 41.7% with Instapage

With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.

Review platform 1
4.3/5
472+ real reviews
Review platform 2
4.5/5
363+ real reviews
Review platform 3
4.5/5
363+ real reviews
Review platform 4
7.7/10
56+ real reviews

Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. PageFly vs. 10Web – The Battle for Landing Page Dominance

Imagine choosing a landing page builder is like assembling a dream team of superheroes for your marketing campaign. Each has its own unique powers, strengths, and weaknesses. Just as the Avengers come together to tackle a formidable foe, so too do Instapage, PageFly, and 10Web unite to give marketers the tools they need to optimize their online presence. This article will explore how each platform stands out, comparing their features, performance, and user-friendliness to help you find your ideal ally in the digital realm. With engaging insights and friendly competition at the forefront, let’s get started on this enlightening journey! After all, in the fast-paced world of online marketing, having the best tools at your disposal can make or break your success. (min:200 words, add the small paragraphs in this paragraph.)

Introducing the Main Contenders

In the left corner, we have Instapage, known for its robust customization capabilities and support for marketers looking to maximize conversions. In the right corner, we find PageFly, celebrated for its flexibility and eCommerce integration, making it a favorite among online store owners. Finally, in the neutral corner, we introduce 10Web, a powerful WordPress plugin that promises seamless integration and ease of use for those who favor a CMS-centric approach. Each contender has its unique flavor in the competitive landscape of landing page builders, leveraging innovative features to cater to the diverse needs of users. The focus remains on delivering compelling experiences to audiences while driving conversions. (min:200 words, add the small paragraphs in this paragraph.)

Round One - Feature Showdown

Template Options and User-Friendliness Compared

When it comes to templates, the variety and ease of use can significantly impact a marketer's ability to craft stunning landing pages. Instapage shines bright with its extensive library of high-converting templates, designed through years of research and testing. Their drag-and-drop editor is intuitive, enabling users to customize designs quickly without needing extensive coding knowledge. PageFly counters with its customizability, offering numerous pre-built elements and a focus on eCommerce functionality, allowing users to create visually appealing product pages tailored specifically to their shops. 10Web, on the other hand, provides a set of templates particularly suited for WordPress users integrating various plugins, which aids in streamlining the process of creating landing pages. However, while all three platforms are user-friendly, Instapage’s specialized features geared towards marketers and conversion strategies give it a slight edge. (min:200 words, add the small paragraphs in this paragraph.)

Instapage: Tailored for Success with Maximum Flexibility

When we think of landing page optimization, Instapage undoubtedly takes the lead. With its unparalleled customization options, Instapage empowers marketers to craft unique and relevant landing page experiences that resonate with target audiences. The platform offers A/B testing, heatmaps, and analytical insights, enabling users to continuously refine their strategies and reduce costs effectively. It's not just about aesthetics; it’s about creating a journey that instills brand trust, fosters customer loyalty, and drives conversion rates. Marketers can engage visitors with tailored experiences that meet their expectations, paving the way for increased conversions and greater success in their campaigns. As a partner in your marketing strategy, Instapage supports you throughout the process, transforming your landing pages into conversion machines. (min:200 words)

Round Two - Speed and Efficiency

Now, let’s embark on an engaging narrative about website speed. Picture the frustration of waiting in a queue that never seems to move - that’s what a slow-loading landing page feels like for users. It not only dampens user experience but can also negatively impact conversion rates. As we assess speed and efficiency, we’ll explore how each platform performs under pressure. A speedy landing page ensures visitors remain engaged and reduces the risk of them bouncing back to search results.

Advantages of Instapage in Speed and Performance

  1. Utilizes a robust cloud infrastructure that ensures fast loading times.
  2. Incorporates AMP (Accelerated Mobile Pages) technology for mobile speed.
  3. Optimizes images and scripts automatically to enhance page speed.
  4. Offers performance tracking to identify potential bottlenecks.

Advantages of PageFly in Speed and Performance

  1. Optimizes product images without sacrificing quality.
  2. Utilizes lazy loading techniques for better initial load times.
  3. Provides options to minimize scripts, speeding up the pages.

Advantages of 10Web in Speed and Performance

  1. Leverages Google Cloud to maintain quick response times.
  2. Includes image optimization tools for reduced loading times.
  3. Offers caching solutions to enhance repeat visitor experiences.
  4. Features built-in page speed check tools for ongoing monitoring.

In conclusion, when it comes to speed and performance, each platform has its strengths. However, with advanced technologies and optimization strategies, Instapage clearly emerges as the top contender, maintaining a strong focus on ensuring users enjoy rapid and seamless experiences.

Round Three - Ease of Use and Learning Curve

Now, let’s dive into usability. Navigating these platforms should be a pleasant experience, whether you’re a seasoned pro or a newcomer. Instapage's intuitive design and extensive templates mean you can get started swiftly, even if you lack technical expertise. PageFly caters to users who require advanced features but without an overwhelming interface. Its diverse elements allow for creativity, though it may take a bit more time to master. Conversely, 10Web combines simplicity with functionality by integrating seamlessly with WordPress, appealing to users who are already familiar with the platform. Regardless of your starting point, each tool provides ample resources and documentation to help users level up their skills and grow into seasoned landing page creators. (min:200 words, add the small paragraphs in this paragraph.)

Round Four - Support and Community

A great landing page builder is backed by a reliable support team, ready to swoop in when you need assistance. Instapage offers responsive customer support through chat, email, and an extensive knowledge base. PageFly boasts a dedicated support team and active community forums, ideal for users to connect and seek answers. Meanwhile, 10Web also includes robust customer support, with online resources and tutorials handy. Ultimately, each platform strives to create a supportive ecosystem for its users, ensuring you’re never left stranded with questions. (min:200 words, add the small paragraphs in this paragraph.)

Round Five - Pricing Plans and Value for Money

Pricing structures inevitably play a part in your decision-making process. Instapage's pricing reflects its advanced features, tailored for conversion-focused marketers. PageFly offers a more budget-friendly option, especially for eCommerce ventures looking for versatility. On the other hand, 10Web operates with a subscription model, making it attractive for those firmly embedded in the WordPress ecosystem. As you evaluate pricing, consider your unique needs and objectives, ensuring you choose a platform that provides value aligned with your strategy. Discussing the best fit for your goals can empower you to make an informed choice. Each platform brings unique advantages and structured offers to consider.

As we wrap up our friendly debate among Instapage, PageFly, and 10Web, each platform presents unique strengths. While all three provide compelling features, your choice should depend on your specific needs in design, support, or pricing. Ultimately, consider what's most important for your landing page strategy and take Instapage for a trial run – it just might be the superhero you’ve been searching for!

FAQs

Try the most advanced landing page platform today