How Pabbly Form Builder vs. Act-On vs. Instapage stack up against each other

Compare Instapage with Pabbly Form Builder and Act-On to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from Pabbly Form Builder and Act-On.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Swytch shifts into high gear with Instapage

Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.

Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

Swytch shifts into high gear with Instapage

Lattice increases conversion rate by 41.7% with Instapage

With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.

Swytch shifts into high gear with Instapage

CFI Financial Group invests in personalization with Instapage

CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. Pabbly Form Builder vs. Act-On – The Ultimate Showdown

Choosing between different landing page builders can often feel like picking a skilled team for a big game—the right choice could lead to victory, while the wrong one might leave you wondering what went wrong. It’s crucial to compare the strengths and weaknesses of each option. This guide aims to provide an engaging journey through the features and benefits of Instapage, Pabbly Form Builder, and Act-On. The end goal? To help you select the best tool for your marketing strategy, so keep your game face on as we explore the ins and outs of these platforms with a friendly and light-hearted attitude.

Meet the Titans of Landing Pages

Let’s introduce our three contenders: Instapage, Pabbly Form Builder, and Act-On. Instapage stands out with its robust features tailored for landing page creation and optimization. Meanwhile, Pabbly Form Builder focuses strongly on form creation, targeting users looking for easy integration of forms into their websites. Lastly, Act-On offers a holistic marketing automation platform that extends far beyond landing pages, catering to businesses needing comprehensive marketing solutions. Together, these platforms present a friendly rivalry, with each one seeking to prove its mettle in the digital marketing arena. They all tackle various aspects of customer engagement, lead generation, and marketing efficiency, making it an exciting arena to analyze.

Round One – Feature Showdown

Analyzing Templates and User Experience

When it comes to template variety, Instapage boasts a diverse range of professionally designed templates optimized for conversion. This allows marketers to create effective landing pages with ease. Pabbly Form Builder, while primarily form-focused, also provides intuitive templates to help users create engaging forms but lacks the extensive options for landing pages. On the other hand, Act-On offers a mixture of templates but may not be as specialized in landing page creation compared to Instapage. Overall, Instapage clearly wins this round, as its features are designed specifically to boost conversions and enhance user experience. Choosing the right template can significantly impact conversion rates, making it essential for marketers to have plenty of options at their fingertips.

Instapage: Your Partner in Customization and Conversion

Instapage is renowned for its unparalleled customization options, making it a top choice for marketers seeking to optimize conversions. With features like A/B testing and dynamic text replacement, it goes beyond basic landing page creation. The intuitiveness of the platform means that even those new to digital marketing can craft engaging and impactful pages. With Instapage, marketers are not just creating pages; they are building relationships with their audience through tailored experiences. This capability empowers marketers to reduce costs, grow conversions, and deliver relevant landing page experiences that increase brand trust, customer loyalty, and conversion rates, making it a potential game-changer in any marketing strategy.

Round Two – Speed: The Race to Load

Imagine visiting a website and having to wait ages for it to load—frustrating, right? User experience hinges on speed, which can make or break a potential conversion. In this round, we’ll analyze how each platform performs when it comes to loading times, likening it to that delightful moment of finally getting your coffee—swift and satisfying. Users expect quick responses, and a platform that can deliver speed will undoubtedly win the loyalty race.

Instapage Advantages in Speed:

  1. Optimized for fast-loading landing pages that enhance user experience
  2. Built-in performance tracking to ensure maximum speed
  3. Responsive design features that adapt to various devices swiftly
  4. Hosting on high-speed servers for enhanced loading times

Pabbly Form Builder Speed Advantages:

  1. Simple forms that load quickly on any device
  2. Minimalist design elements that contribute to fast loading
  3. Integration options that don’t impede performance

Act-On Speed Advantages:

  1. Efficient use of cached data to improve loading times
  2. Smart technology optimizations that ensure responsiveness
  3. High capacity servers that handle traffic efficiently
  4. Multichannel marketing capabilities that load seamlessly in the background

In conclusion, while speed is critical for all three platforms, Instapage emerges as the leader with dedicated efforts to ensure rapid loading times, translating to a better user experience and higher conversion potential.

Round Three – User Friendliness and Learning Curve

Navigating a new platform shouldn’t feel like running a marathon—users need a friendly and approachable environment to feel comfortable. Instapage welcomes users with its intuitive drag-and-drop editor, making it accessible to beginners while offering advanced options for seasoned marketers. Pabbly Form Builder also shines in its simplicity, enabling users to create forms effortlessly. However, Act-On presents a steeper learning curve due to its extensive features spanning marketing automation. Thankfully, all platforms offer various resources to support users, ensuring they feel equipped to reach expert status, regardless of their starting point.

Round Four – Support: Your Lifeline

Imagine your customer support is like a trusty sidekick, always ready to leap in to assist. Instapage offers a variety of support options, including online chat and a rich knowledge base, ensuring users can find their answers quickly. Pabbly Form Builder provides support through email and has an active community forum to help users troubleshoot. Act-On offers robust support but may have longer response times due to the complexity of the platform. In this round, all contenders show promise, but Instapage’s ease of access to support makes it the standout choice.

Final Round – Pricing and Accessibility

When it comes to pricing, each platform approaches it differently, catering to various budgets and needs. Instapage offers various pricing plans designed for different types of businesses, ensuring flexibility. Pabbly Form Builder is known for its competitive pricing structure, making it attractive for startups and small businesses. Act-On, while feature-rich, tends to be on the pricier side, typically catering to larger enterprises. Ultimately, the best value depends on the specific requirements of the user, so understanding what’s essential for your business is crucial.

In summary, while all three platforms have distinct benefits, the right choice ultimately lies in reflecting on your unique business needs. Prioritize what matters most, whether it’s features, support, or pricing structure. Don’t hesitate to test Instapage with a free trial or demo—you may discover that it’s the perfect partner for your marketing triumph.

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