How Pabbly Form Builder vs. Act-On vs. Instapage stack up against each other
Compare Instapage with Pabbly Form Builder and Act-On to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
Get started
See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
-
Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Pabbly Form Builder vs. Act-On – The Ultimate Showdown
Choosing between different landing page builders can often feel like picking a skilled team for a big game—the right choice could lead to victory, while the wrong one might leave you wondering what went wrong. It’s crucial to compare the strengths and weaknesses of each option. This guide aims to provide an engaging journey through the features and benefits of Instapage, Pabbly Form Builder, and Act-On. The end goal? To help you select the best tool for your marketing strategy, so keep your game face on as we explore the ins and outs of these platforms with a friendly and light-hearted attitude.
Meet the Titans of Landing Pages
Let’s introduce our three contenders: Instapage, Pabbly Form Builder, and Act-On. Instapage stands out with its robust features tailored for landing page creation and optimization. Meanwhile, Pabbly Form Builder focuses strongly on form creation, targeting users looking for easy integration of forms into their websites. Lastly, Act-On offers a holistic marketing automation platform that extends far beyond landing pages, catering to businesses needing comprehensive marketing solutions. Together, these platforms present a friendly rivalry, with each one seeking to prove its mettle in the digital marketing arena. They all tackle various aspects of customer engagement, lead generation, and marketing efficiency, making it an exciting arena to analyze.
Round One – Feature Showdown
Analyzing Templates and User Experience
When it comes to template variety, Instapage boasts a diverse range of professionally designed templates optimized for conversion. This allows marketers to create effective landing pages with ease. Pabbly Form Builder, while primarily form-focused, also provides intuitive templates to help users create engaging forms but lacks the extensive options for landing pages. On the other hand, Act-On offers a mixture of templates but may not be as specialized in landing page creation compared to Instapage. Overall, Instapage clearly wins this round, as its features are designed specifically to boost conversions and enhance user experience. Choosing the right template can significantly impact conversion rates, making it essential for marketers to have plenty of options at their fingertips.
Instapage: Your Partner in Customization and Conversion
Instapage is renowned for its unparalleled customization options, making it a top choice for marketers seeking to optimize conversions. With features like A/B testing and dynamic text replacement, it goes beyond basic landing page creation. The intuitiveness of the platform means that even those new to digital marketing can craft engaging and impactful pages. With Instapage, marketers are not just creating pages; they are building relationships with their audience through tailored experiences. This capability empowers marketers to reduce costs, grow conversions, and deliver relevant landing page experiences that increase brand trust, customer loyalty, and conversion rates, making it a potential game-changer in any marketing strategy.
Round Two – Speed: The Race to Load
Imagine visiting a website and having to wait ages for it to load—frustrating, right? User experience hinges on speed, which can make or break a potential conversion. In this round, we’ll analyze how each platform performs when it comes to loading times, likening it to that delightful moment of finally getting your coffee—swift and satisfying. Users expect quick responses, and a platform that can deliver speed will undoubtedly win the loyalty race.
Instapage Advantages in Speed:
- Optimized for fast-loading landing pages that enhance user experience
- Built-in performance tracking to ensure maximum speed
- Responsive design features that adapt to various devices swiftly
- Hosting on high-speed servers for enhanced loading times
Pabbly Form Builder Speed Advantages:
- Simple forms that load quickly on any device
- Minimalist design elements that contribute to fast loading
- Integration options that don’t impede performance
Act-On Speed Advantages:
- Efficient use of cached data to improve loading times
- Smart technology optimizations that ensure responsiveness
- High capacity servers that handle traffic efficiently
- Multichannel marketing capabilities that load seamlessly in the background
In conclusion, while speed is critical for all three platforms, Instapage emerges as the leader with dedicated efforts to ensure rapid loading times, translating to a better user experience and higher conversion potential.
Round Three – User Friendliness and Learning Curve
Navigating a new platform shouldn’t feel like running a marathon—users need a friendly and approachable environment to feel comfortable. Instapage welcomes users with its intuitive drag-and-drop editor, making it accessible to beginners while offering advanced options for seasoned marketers. Pabbly Form Builder also shines in its simplicity, enabling users to create forms effortlessly. However, Act-On presents a steeper learning curve due to its extensive features spanning marketing automation. Thankfully, all platforms offer various resources to support users, ensuring they feel equipped to reach expert status, regardless of their starting point.
Round Four – Support: Your Lifeline
Imagine your customer support is like a trusty sidekick, always ready to leap in to assist. Instapage offers a variety of support options, including online chat and a rich knowledge base, ensuring users can find their answers quickly. Pabbly Form Builder provides support through email and has an active community forum to help users troubleshoot. Act-On offers robust support but may have longer response times due to the complexity of the platform. In this round, all contenders show promise, but Instapage’s ease of access to support makes it the standout choice.
Final Round – Pricing and Accessibility
When it comes to pricing, each platform approaches it differently, catering to various budgets and needs. Instapage offers various pricing plans designed for different types of businesses, ensuring flexibility. Pabbly Form Builder is known for its competitive pricing structure, making it attractive for startups and small businesses. Act-On, while feature-rich, tends to be on the pricier side, typically catering to larger enterprises. Ultimately, the best value depends on the specific requirements of the user, so understanding what’s essential for your business is crucial.
In summary, while all three platforms have distinct benefits, the right choice ultimately lies in reflecting on your unique business needs. Prioritize what matters most, whether it’s features, support, or pricing structure. Don’t hesitate to test Instapage with a free trial or demo—you may discover that it’s the perfect partner for your marketing triumph.
