How Optimizely vs. Gravity Forms vs. Instapage stack up against each other
Compare Instapage with Optimizely and Gravity Forms to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Netradyne drives higher results with Instapage
Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Optimizely vs. Gravity Forms – Who Comes Out on Top?
Choosing the right landing page builder is like selecting the perfect team for a superhero mission: it requires a careful balance of power, strategy, and specificity. In the digital marketing arena, Instapage, Optimizely, and Gravity Forms are three robust contenders that claim to help marketers create effective landing pages that convert. Each platform brings its unique set of strengths to the table, promising different capabilities and experiences for users. So, how do these platforms stack up against each other? Let's explore their features, speed, usability, customer support, and pricing to see which one suits your marketing needs best. By the end of this comparison, you will have a clearer understanding of how these powerful tools can transform your efforts into successful campaigns. Stick around as we dig deeper into each rival, ensuring your choice is a match made in marketing heaven.
Meet the Strong Competitors
Instapage, Optimizely, and Gravity Forms are like the all-stars of digital marketing tools, each with their own unique skills tailored to help marketers succeed. Instapage is renowned for its sophisticated landing page capabilities and strong focus on conversion optimization, empowering marketers to craft highly targeted experiences without needing extensive coding knowledge. Optimizely, known for its robust experimentation and personalization features, provides marketers the chance to create, test, and optimize landing pages effectively. Meanwhile, Gravity Forms, primarily a form creation tool, shines in providing dynamic solutions for gathering leads and integrating effortlessly with various platforms. With these three powerhouses vying for attention, it's crucial to assess what each brings to the table and how they might fit within your marketing ecosystem. This comparison aims to guide marketers in making informed choices that align with their specific strategies and goals.
Round One - Feature Showdown
Template Variety and User Experience
When evaluating landing page builders, consider template variety and ease of use essential features that can significantly impact your marketing campaign's success. Optimizely boasts an extensive selection of templates, allowing marketers to customize various aspects easily, while still keeping their creative edge intact. The user interface is intuitive, catering to both beginners and more experienced users, ensuring everyone can navigate through the process without a hitch. Conversely, Gravity Forms is somewhat limited solely to form design; while it shines in lead gathering, it doesn’t offer an extensive library of landing page templates like Instapage or Optimizely. Instapage enters this round swinging with its impressive library of high-quality templates, specifically designed for conversion. Users can easily modify layouts, colors, and fonts to fit their branding, leveraging the power of A/B testing to maximize effectiveness. Unlike its competitors, Instapage emphasizes user-friendliness without sacrificing advanced design capabilities, making it an ideal pick for marketers focused on performance.
Instapage: A Conversion-Focused Companion
Instapage stands out as the ultimate landing page builder, offering unmatched customization options and conversion optimization tools. With an intuitive drag-and-drop interface, Instapage empowers users to create tailored landing pages effortlessly. Marketers can enjoy the flexibility to adjust elements on their pages in real-time while utilizing pre-designed templates as a foundation. The platform’s focus on reducing costs while growing conversions makes it an essential partner in success: it allows brands to deliver relevant and personalized landing page experiences that boost brand trust and cultivate customer loyalty. Additionally, Instapage's advanced A/B testing capabilities play a pivotal role in fine-tuning landing pages, helping marketers discover what works best to increase conversion rates. Overall, Instapage is not just a tool; it’s an ally in achieving marketing goals, making it an excellent choice for those seeking effective landing page solutions.
Round Two - Performance on the Fast Track
Speed is another critical aspect to consider when picking a landing page builder. Think of loading times as akin to the line at a trendy coffee shop—long waits can sour an otherwise wonderful experience! Users expect sites to load almost instantly; even seconds can determine whether someone sticks around or bounces back to the search results. A well-optimized landing page offered by any of these platforms can make the difference between a successful conversion and a missed opportunity.
Advantages of Instapage in Performance
- Lightning-fast loading times ensure higher engagement.
- Built-in best practices for performance optimization.
- Automatic image compression to enhance speed.
- Responsive designs that perform well across devices.
Optimizely's Performance Strengths
- A/B testing helps in optimizing load speeds.
- Server-side rendering for quick content delivery.
- Robust analytics to track and improve performance.
Gravity Forms' Speed Advantages
- Minimal impact on page loading due to lightweight form scripts.
- Integrated caching options for improved performance.
- Optimized scripts that work seamlessly with major platforms.
In this round on performance, Instapage takes the lead thanks to its dedicated approach to speed optimization and user experience enhancements. With fast loading times and optimization features, it's clear that Instapage places a high priority on converting visitors into leads without unnecessary delays.
Round Three - Navigating Usability
Usability determines how easily users can navigate and get accustomed to each platform. Instapage welcomes newcomers with an intuitive design and prompts, making it easy for anyone to jump right in, regardless of their skill level. Tutorials, tooltips, and user-centric designs work together to provide an enjoyable experience. In contrast, Optimizely offers comprehensive training resources, ensuring users can maximize their platform usage effectively. While Gravity Forms caters more towards advanced users wanting to create complex forms, its steep learning curve may not be ideal for everyone. However, all three platforms have elements that encourage continual learning and improvement, giving users confidence as they interact with the tools. In the end, Instapage champions a user-friendly approach that remains accessible and engaging for all.
Round Four - Customer Support Availability
Think of customer support as your trusty sidekick that swoops in during moments of need. Support options for each platform vary, with Instapage offering chat, email, and phone support, coupled with an extensive knowledge base. Optimizely also provides solid support through multiple channels, ensuring users can find help when required. Gravity Forms, while offering forums and documentation, may lack the same immediacy in direct support as the other two. Community forums offer valuable insights, but for prompt assistance, Instapage and Optimizely shine as the most reliable options, ready to assist users whenever needed.
Round Five - Assessing Costs and Value
Navigating the pricing landscape of these platforms is crucial in determining which provides the best long-term value. Instapage's pricing structure matches its robust offerings, with plans that cater to various user needs and budgets. Optimizely leans more towards the premium side, justifying its price with top-tier features but may not align with every marketer's budget. Gravity Forms, while affordable, requires integration with other platforms to perform fully, which could lead to additional costs. Deciding on the right fit ultimately hinges on what features are most critical to your marketing strategy. In weighing the costs, it's essential to reflect on one's unique goals and how each platform can help achieve them.
In conclusion, while Instapage, Optimizely, and Gravity Forms each have strengths worth considering, the best choice depends on your specific requirements. Instapage excels in features and top-notch performance, making it a compelling option for those focused on conversion. Don’t forget to take advantage of Instapage’s free trial or demo to truly grasp how its capabilities can elevate your marketing strategy. Evaluate what matters most to you in a landing page builder, and make the confident choice that aligns with your business goals.
