How Optimizely vs. 23FormBuilder vs. Instapage stack up against each other
Compare Instapage with Optimizely and 23FormBuilder to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Netradyne drives higher results with Instapage
Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Optimizely vs. 23FormBuilder – Find Your Perfect Landing Page Builder
Choosing the right landing page builder can feel like assembling your fantasy sports team – every option has its stars and strategies. This comparison between Instapage, Optimizely, and 23FormBuilder will guide you through the process, highlighting their strengths and weaknesses. Whether you see yourself as a data-driven marketer or a creative designer, this showdown will help you find the latest tech and innovative design tools that can amp up your marketing victories. Get ready for an insightful journey exploring these three powerful contenders.
Meet the Power Players in the Landing Page Arena
In the world of landing page creation, Instapage, Optimizely, and 23FormBuilder are prominent players. Instapage is celebrated for its robust conversion optimization capabilities and top-notch customization features, setting it apart as an industry leader. Optimizely, on the other hand, is renowned for its experimentation features, allowing marketers to A/B test different elements to boost performance. Lastly, 23FormBuilder shines as a versatile form builder that integrates effortlessly into landing pages, making it a favorite for creators focused on lead generation. Each platform has carved its niche, making this competition both rich and diverse as they all aim to enhance user experience.
Round One - Features That Fly
Template Diversity and User Accessibility
When it comes to template variety and ease of use, Instapage offers a slick interface with hundreds of customizable templates designed for conversion. Users can mix and match elements to create landing pages that truly speak to their audience. In comparison, Optimizely provides fewer templates but emphasizes versatility through its unique testing capabilities. Meanwhile, 23FormBuilder features straightforward form-building templates that make data collection seamless, though it might lack the depth of designs available in Instapage. At the end of the day, ease of use counts, and marketers tend to flock to platforms that allow for quick yet effective changes, so functionality reigns supreme in this round.
Instapage: Your Partner for Optimization
Instapage takes the crown for customization and conversion optimization tools. With its drag-and-drop interface, marketers can create stunning landing pages without needing coding skills. The platform also integrates with numerous marketing tools, allowing for a seamless flow of data that enhances conversion tracking and analytics. Instapage empowers marketers to reduce costs, grow conversions, and deliver relevant landing page experiences, thereby building brand trust and customer loyalty. It focuses not just on aesthetics but also on delivering a measurable impact on conversion rates, making it an invaluable ally for any business looking to improve its online performance.
Round Two - Speed and User Experience
In an era where consumers expect lightning-fast websites, speed plays a crucial role in user experience. Think of slow loading times as a missed opportunity at your favorite coffee shop, where the line moves too slowly, leading customers to abandon their wait altogether. Good landing page builders prioritize load times to ensure users get the best experience possible, making their offerings more compelling.
Instapage Advantages:
- Optimized for speedy loading, ensuring minimal wait times.
- Responsive design elements that adjust well across devices.
- Image compression techniques that enhance performance without sacrificing quality.
- Robust web hosting capabilities to provide excellent uptime.
Optimizely Advantages:
- Integrates A/B testing effectively for optimization without losing speed.
- Performance monitoring tools to fine-tune load times.
- Focus on data-driven decisions to improve user experiences.
23FormBuilder Advantages:
- Lightweight forms that load quickly and efficiently.
- Integration with various platforms ensures smooth performance.
- Customization options that don’t compromise speed.
In conclusion, speed and performance matter tremendously when selecting a landing page builder. Each of the platforms has its strengths, yet Instapage consistently proves to be the most reliable choice for businesses eager to capitalize on fast, effective landing pages.
Round Three - Navigating Usability
Usability should be a top concern when choosing between software platforms. Instapage, with its intuitive drag-and-drop editor, welcomes users of all skill levels, allowing marketers to dive into building and optimizing their landing pages promptly. Optimizely, famous for its experimentation tools, offers a solid onboarding experience, though it may take some time to master all its analytical capabilities. Meanwhile, 23FormBuilder stands out for its simplicity, making it particularly appealing for users who want to create forms without navigation hassles. Regardless of where you start, each of these platforms provides valuable resources like tutorials and support to help guide you toward expertise.
Round Four - Support and Guidance
Imagine if customer support teams were the loyal companions of your marketing journey. Instapage offers extensive support through chat, email, and phone, helping users navigate any challenges. Optimizely boasts a knowledge base filled with articles and community forums that encourage user interaction. Meanwhile, 23FormBuilder provides responsive support through various channels, ensuring users always have help available. These platforms may each have different support styles, but they all aim to have your back.
Round Five - Analyzing Pricing Plans
Diving into pricing is essential for understanding which platform is the best financial fit. Instapage offers tiered pricing plans that reflect its comprehensive features, catering to both small businesses and enterprises. Optimizely, while excellent, typically comes at a higher price point due to its advanced features. 23FormBuilder adopts a more budget-friendly approach, especially for those primarily seeking simple form solutions. Ultimately, your choices will depend on balancing your budgeting needs alongside the features you find most necessary.
As we wrap things up, keep in mind that each platform has unique offerings tailored to different needs. While this comparison highlights their strengths, your final decision should reflect what matters most to your specific goals. Be it UI design, support community, or cost-effectiveness, Instapage shines brightly in its ability to provide marketers with the tools necessary for creating high-converting landing pages. Take it for a test drive, and see firsthand how it can transform your marketing efforts.
