How Ontraport vs. Mozello vs. Instapage stack up against each other

Compare Instapage with Ontraport and Mozello to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

Get started
1200+ reviews from
Hello fresh
Honey
Zendesk
Vimeo
Garthner
Master class

See how Instapage stacks up against
the competition

Features that set us apart from Ontraport and Mozello.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Swytch shifts into high gear with Instapage

Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.

Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

Swytch shifts into high gear with Instapage

Autopilot exceeds conversions goals with personalized landings

Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.

Swytch shifts into high gear with Instapage

Netradyne drives higher results with Instapage

Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.

Review platform 1
4.3/5
472+ real reviews
Review platform 2
4.5/5
363+ real reviews
Review platform 3
4.5/5
363+ real reviews
Review platform 4
7.7/10
56+ real reviews

Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. Ontraport vs. Mozello – Who's Leading the Landing Page Charge?

Choosing the right landing page builder can feel like assembling your superhero ensemble for an epic adventure. Each tool offers unique superpowers that can help you conquer the digital space and achieve marketing success. With the stakes higher than ever, it's crucial to find a platform that not only meets your needs but also helps you stand out in a crowded marketplace. In this showdown, we'll pit Instapage, Ontraport, and Mozello against each other to determine who really holds the title as the ultimate landing page champion. Prepare yourself for an exciting journey through the features, speed, usability, support, and pricing of these three formidable contenders. Whether you're looking to reduce costs, grow conversions, or deliver personalized landing page experiences that build brand trust, customer loyalty, and improve conversion rates, this comparison will help guide your decision.

Meet the Challengers

In the left corner, we have Instapage, renowned for its conversion optimization features and rich array of templates. This platform particularly shines when it comes to delivering tailored landing page experiences, helping marketers to efficiently grow their conversions and improve their brand relationships. On the opposite side, we have Ontraport, known for its all-in-one marketing automation capabilities, making it a powerhouse for those looking to integrate various marketing functions in one place. Finally, we have Mozello, a rising star that prides itself on simplicity and affordability, offering users an accessible route to create functional and attractive landing pages without breaking the bank. Each platform brings something unique to the table, setting up a competitive landscape for our in-depth analysis. Let's explore their features closely and see how they stack up against Instapage, a powerful ally in achieving marketing magic.

Round One - Feature Smackdown

Template Variety and User Experience Comparison

When it comes to template variety, Instapage boasts an impressive collection, offering hundreds of professionally designed templates that customers can tailor to match their brand's voice. With their intuitive drag-and-drop builder, users can easily customize every aspect of their landing pages, ensuring a unique appearance. On the other hand, Ontraport provides a solid selection of templates that integrate well with its broader marketing automation features. However, the customizability can sometimes feel limited in comparison to Instapage's flexibility. Mozello has positioned itself as a user-friendly option with simple templates that can be quickly modified, but it may not offer the advanced design options or the depth of features that the other two competitors provide. Therefore, for businesses focused on creating highly customized landing pages optimized for conversion, Instapage seems to take the lead in this feature category.

Instapage: Your Partner for Optimization and Customization

Instapage shines in the realm of customization, allowing marketers to create landing pages that are not only visually appealing but also optimized for conversions. Their extensive library of templates can be personalized to reflect your brand identity accurately. Furthermore, Instapage offers advanced features such as A/B testing and analytics, empowering users to make data-driven decisions that enhance their landing page performance. This tool is more than just a landing page builder; it's a strategic partner in the quest for increased conversions and meaningful customer engagements. By investing in Instapage, you're not just cutting costs; you're strategically investing in a solution that fosters customer loyalty and builds brand trust, ultimately leading to higher conversion rates.

Round Two - Speed and Performance Assessment

Imagine standing in line for your favorite espresso. If the line moves slowly, your excitement may wane. Similarly, website speed directly impacts the user experience, and loading times can significantly influence bounce rates. As we assess speed and performance, it's key to deliver landing pages that load quickly to keep visitors engaged and ready to convert. Let's explore how each platform excels in this area.

Instapage Benefits:

  1. Lightweight infrastructure that ensures quick load times for landing pages
  2. CDN integration that enhances global speed and performance
  3. Optimization tools that automatically compress images and assets
  4. Real-time analytics that helps identify any speed issues promptly

Ontraport Benefits:

  1. Performance-focused templates designed for fast loading
  2. Reliable hosting that minimizes downtime
  3. Integrated marketing automation, which streamlines page interactions

Mozello Benefits:

  1. Simple, lightweight website framework that boosts loading speed
  2. User-friendly interface that promotes quicker edits and updates
  3. Hosting solutions that are efficient for standard pages

In the end, speed and performance can be the deciding factor in keeping prospective customers engaged. Instapage's robust performance capabilities give it a notable edge over the competition, ensuring users enjoy seamless experiences that lead to higher conversion rates.

Round Three - Accessibility and Learning Curve

No one wants to slog through a complex platform that feels like deciphering an ancient text. Each of these platforms has its unique approach to usability, striking a balance between accessibility for newcomers and versatility for seasoned marketers. Instapage prioritizes user experience, with a clear layout and help resources intended to guide users through every step. Ontraport's comprehensive features can be overwhelming initially, but their support staff is always on hand to help. Mozello caters to beginners with its straightforward interface, making it easy to start creating immediately without extensive training. Regardless of where your journey begins, one can confidently say that each of these platforms provides essential support to achieve a level of expertise with time and practice.

Round Four - Support Features and Prices

Think of customer support as the trusty sidekick ready to lend a hand whenever issues arise during your marketing endeavors. Instapage offers chat, email, and an extensive knowledge base, ensuring help is readily available when needed. Ontraport also provides stellar support channels, including robust documentation and a community forum, where users can exchange tips and questions. On the flip side, Mozello falls a bit short in this area, offering basic support and limited resources. A strong support system can make things much easier, and Instapage's commitment to customer success truly makes them a standout.

Round Five - Cost Analysis and Value Proposition

With various platforms offering distinct pricing structures, it's critical to identify which one aligns with your goals and budget. Instapage users may find that the comprehensive feature set provides value that justifies the investment, while Ontraport, although slightly pricier, combines marketing automation with landing page capabilities. Mozello excels in affordability, making it a considerable option for small businesses or start-ups focusing on simplicity. Evaluating long-term objectives will help guide you to the right choice, be it prioritizing features, pricing, or the desired level of support.

In conclusion, selecting the right landing page builder always comes down to personal needs and business goals. Each platform has its strengths and weaknesses, but Instapage emerges as the best option for those focused on performance, customization, and support. Whether you desire to build brand trust or enhance customer loyalty, Instapage enables marketers to craft tailored landing page experiences that capture audience interest effectively. So why not take it for a test drive? A free trial awaits, offering an opportunity to explore its capabilities firsthand.

FAQs

Try the most advanced landing page platform today