How Ontraport vs. Mobirise vs. Instapage stack up against each other
Compare Instapage with Ontraport and Mobirise to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Ontraport vs. Mobirise – The Showdown of Landing Page Builders
Choosing the right landing page builder can be likened to assembling a top-tier sports team. You want players who excel in their positions, understand the game, and work well together to achieve victory. In the realm of digital marketing, Instapage, Ontraport, and Mobirise each bring unique strengths and capabilities to the table, making the task of selecting the best fit feel both exciting and overwhelming. As marketers, we seek platforms that not only enhance our ability to connect with our audience but also reduce costs, boost conversions, and trust. This article aims to dissect the offerings from these three players, comparing their features and benefits and helping you decide which one will score the most goals for your brand.
Meet the Competitors: A Brief Overview
Let's introduce our three contenders in the landing page building arena: Instapage, Ontraport, and Mobirise. Instapage has established itself as a leading force focusing on creating high-converting landing pages while ensuring flexibility and customization. Ontraport combines robust marketing automation with landing page creation, appealing to those who seek a comprehensive marketing solution. Mobirise, on the other hand, caters to the code-shy users, providing a straightforward drag-and-drop interface that allows users to create stunning landing pages effortlessly. Each competitor comes equipped with its strengths and unique capabilities, sparking a friendly rivalry that invites marketers to explore their options.
First Round - Feature Showdown
Template Variety and User-Friendliness
When it comes to template variety and ease of use, Instapage shines with a broad collection of professionally designed templates that are optimized for conversions. Users can easily customize these templates with an intuitive editor, making the process feel seamless. Ontraport, while also offering templates, focuses more on overall marketing automation features, often leading to a more complex user experience. Mobirise takes pride in its user-friendliness, allowing users to build gorgeous landing pages without any coding knowledge. However, it may lack the depth of templates found in Instapage’s library. In summary, while all three tools offer valuable features, Instapage's emphasis on customizable templates and ease of use makes it a front-runner in this category.
Instapage: The All-in-One Customization and Conversion Machine
Instapage offers an unrivaled level of customization, allowing marketers not just to create landing pages but to optimize them for maximum conversion. The platform emphasizes conversion rate optimization techniques, helping users to deliver relevant landing page experiences that increase brand trust, customer loyalty, and conversion rates. With features like A/B testing, real-time collaboration, and detailed analytics, Instapage positions itself as not just a tool but a reliable partner in your success, no matter the marketing goal. Users appreciate the ease of testing different design elements to see which resonates best with their audiences, ensuring that every landing page is not only beautiful but also effective in driving results.
Round Two – Speed and Performance
In the digital world, speed can make or break user experience. Imagine standing in line to grab your morning coffee only to find that the barista is on a deliberate coffee break. Frustrating, right? Similarly, slow-loading landing pages can deter potential customers, so it's crucial to assess how each platform performs in terms of speed and performance.
Instapage Advantages:
- Built-in performance tracking to monitor load times.
- Fast deployment with optimized infrastructure.
- CDN integration for global reach.
- Automatic image optimization for quicker loads.
Ontraport Advantages:
- Marketing automation to enhance performance tracking.
- Optimized hosting to prevent downtime.
- Speedy customer service response for troubleshooting.
Mobirise Advantages:
- Lightweight code generation for faster load times.
- Offline editing capabilities for quick modifications.
- Mobile-friendly templates tuned for performance.
- Commercial themes designed with performance in mind.
Analyzing speed and performance, Instapage emerges as the standout option, offering unique optimizations that ensure lightning-fast load times. However, both Ontraport and Mobirise have distinct advantages that can cater to specific user needs, making the speed round a competitive one.
Round Three – Usability and Learning Path
Navigating through a new platform can feel daunting, but each contender offers its unique style of easing newcomers into the fold. Instapage provides a user-friendly experience through helpful tutorials and a clean design, making it manageable for marketers at all skill levels to get started. Ontraport may initially feel overwhelming due to its extensive feature set, but the comprehensive resources and community support work as a great safety net for users venturing into its more complex functionalities. Mobirise ensures simplicity at its core with its drag-and-drop interface, welcoming users who are quite literally starting from scratch. Each of these platforms lends its hand to users willing to learn, reinforcing the notion that the right choice will vary based on individual preferences and comfort levels.
Round Four – Customer Support Champions
Customer support can turn even the most frustrating situations into manageable hurdles. Each platform offers unique support services. Instapage stands tall with live chat and a robust knowledge base, offering resources that help users solve issues independently. Ontraport boasts a dedicated customer success manager for higher-tier plans, unlocking a personalized experience that can be a game-changer for businesses. Mobirise provides a straightforward email support system alongside a growing community forum where users can exchange tips and solutions. Each champion has strengths, but the choice of whom to trust will depend on the support style that resonates most with you.
Final Round – Cost Analysis and Value
Understanding pricing structures allows you to make educated decisions for your marketing efforts. Instapage's investment matches its premium offerings with pricing that reflects its tools and features for optimizing conversions. Ontraport combines landing pages within a larger marketing automation suite, which may present higher upfront costs but offers extended value through automation. Mobirise, with its one-time purchase for the software, appeals to those seeking budget-friendly options without ongoing subscription payments. Ultimately, the best value will hinge on the unique needs of your marketing initiatives.
In conclusion, while Instapage, Ontraport, and Mobirise each have their merits, the right decision hinges on your unique requirements. Whether speed, customization, user-friendliness, or cost is your primary concern, each platform offers distinct advantages. As you weigh these options, consider what might work best for your marketing objectives. With its powerful tools and valuable resources, Instapage offers a compelling reason to give it a try with a free trial or demo.
