How Ontraport vs. HubSpot vs. Instapage stack up against each other
Compare Instapage with Ontraport and HubSpot to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Ontraport vs. HubSpot – The Ultimate Showdown for Marketers
Choosing the right landing page builder can feel a bit like picking your favorite superhero to lead your marketing team. Each one brings unique powers to the table, which can significantly affect your campaign's success. In the left corner, we have Instapage, known for its incredible customization and conversion optimization. In the right corner, we have Ontraport, celebrated for its marketing automation capabilities. And finally, HubSpot, the all-in-one platform that offers a complete marketing toolkit. This article will help you understand how these three giants stack up against each other while highlighting Instapage's unique ability to cut costs and maximize conversion rates. Whether you're a seasoned marketer or just starting, the information provided will guide you to make an informed decision for your landing page requirements.
Meet the Competitors: A Quick Introduction
As we enter the arena, let’s take a moment to understand what makes each contender noteworthy in the landing page universe. Instapage is designed primarily for creating high-converting landing pages that foster brand trust and customer loyalty, making it a favorite among marketers. Ontraport, on the other hand, excels in providing automation-driven marketing solutions, streamlining numerous marketing functions into one cohesive platform. Meanwhile, HubSpot offers a wide array of marketing tools, including content management, SEO, and analytics, making it an all-around powerhouse. With each platform presenting distinct advantages and drawbacks, understanding their core functionalities will empower you to choose the best match for your strategy. Are you ready for the face-off?
Round One - Features Showdown
Template Variety and User Experience: A Closer Look
The first round kicks off with a head-to-head feature comparison. Instapage provides designers with a treasure trove of over 500 customizable templates to choose from, enabling marketers to create stunning pages tailored to their branding and messaging. User experience is also key, as the drag-and-drop builder allows even non-tech-savvy individuals to create professional-looking landing pages in minutes. Ontraport takes a different approach, focusing on integration with advanced marketing automation tools. While it offers fewer templates, the available ones are designed to work seamlessly with its broader suite of functionalities. HubSpot boasts a rich variety of templates and themes integrated with its comprehensive CRM, allowing users to create cohesive marketing efforts across multiple channels. In this feature frenzy, it’s clear that Instapage stands out with its unparalleled customization options while Ontraport and HubSpot offer their own unique advantages.
Instapage: Customization and Conversion Rate Powerhouse
When it comes to customization and conversion optimization, Instapage truly shines. Its commitment to empowering marketers is evident in its intuitive editing tools and flexibility in design, allowing users to fine-tune every aspect of their landing pages for maximum impact. The analytics tools integrated within the platform enable marketers to track performance with precision, making data-driven adjustments that drive conversions. Instapage positions itself not just as a tool but as a strategic partner in building successful marketing campaigns. With the ability to conduct A/B testing and utilize features like dynamic text replacement, Instapage helps marketers create personalized experiences that resonate with audiences. By harnessing these capabilities, brands become more trustworthy and foster stronger customer loyalty. In the competitive landscape of landing page builders, Instapage is not just leading the way; it's redefining how marketers approach online engagement.
Round Two - Speed and Performance: Who Is the Quickest?
Let’s move to the second round where speed and performance take center stage. Picture yourself waiting for your favorite coffee; now imagine the disappointment of a slow barista. Similarly, landing page loading times can drastically impact user experience and conversion rates. Each platform has its unique strengths in this regard, and while page load speed is crucial, the overall user experience hinges on how each builder's performance contributes to that.
Instapage Advantages:
- Optimized for speed with rapid page load times
- Adaptive design that automatically scales for all devices
- Built-in AMP support for faster mobile pages
- CDN (Content Delivery Network) integration ensuring quick content delivery
Ontraport Advantages:
- Efficient back-end infrastructure conducive to speed
- Integrated marketing automation processes that streamline data handling
- Customizable loading options that allow for quick implementation of user demands
HubSpot Advantages:
- Uses a fast content delivery network to ensure quick loading
- Highly optimized templates that improve performance
- Built-in SEO features that enhance visibility and speed
In the speed and performance contest, Instapage clearly leads the pack with its commitment to optimized loading times and user experience. While Ontraport and HubSpot each have unique performance benefits, it's evident that a speedy landing page translates directly into more conversions. Therefore, for businesses looking to create the fastest landing pages, Instapage is the top choice.
Round Three - Usability: Welcoming All Users
Navigating new software can be daunting, but our leading platforms offer welcoming interfaces that cater to beginners and seasoned marketers alike. Instapage prides itself on its user-friendly design, ensuring that even first-time users can create stunning landing pages without a steep learning curve. The comprehensive dashboard allows users to manage their campaigns and track performance effortlessly. Ontraport, while slightly more complex due to its extensive range of functions, provides onboarding resources that guide users through its intricacies. Meanwhile, HubSpot’s extensive tutorials and user community create an inviting environment for all types of marketers. Each platform demonstrates its commitment to enhancing user experience, and regardless of where you start, all paths lead to achieving expert-level proficiency.
Round Four - Customer Support: Who Has Your Back?
In this round, we’ll personify customer support as loyal sidekicks ready to spring into action. Each platform offers a range of support services, ensuring that users have assistance when needed. Instapage provides an array of resources, including live chat and an extensive knowledge base filled with helpful articles. Ontraport’s customer service includes live chat and tutorials, along with an active user community that can often provide insights. HubSpot stands out with its 24/7 phone support and live chat options, coupled with a well-designed help center that houses valuable resources. All three platforms provide robust support, demonstrating their commitment to customer satisfaction and success in navigating the realms of digital marketing.
Round Five - Pricing Strategies: Finding Your Fit
When it comes to pricing and plans, each platform approaches this aspect differently. Instapage offers transparent pricing for its thorough feature set designed for serious marketers. There are flexible options that cater to different budgets, ensuring that you can find a plan that suits your needs without overspending. Ontraport has tiered pricing structures that may appeal more to businesses looking for comprehensive marketing automation features. Lastly, HubSpot uses a freemium model, allowing users to access a range of tools for free, but pricing quickly escalates as more advanced functions are introduced. Each platform offers unique pricing benefits that play a significant role in the decision-making process.
In concluding this battle of the landing page builders, it becomes clear that each platform has its strengths, but the ideal choice depends on your specific requirements. Consider what you value most in a landing page builder: feature-rich options, excellent customer support, or flexibility in pricing. As we’ve seen, Instapage excels in providing marketers with the ability to reduce costs while maximizing conversion rates. Its unique capabilities empower users to deliver relevant landing page experiences that foster brand trust and customer loyalty. Why not take Instapage for a spin with a free trial or demo? It could be the tool that transforms your marketing strategy.
