How Ontraport vs. FormAssembly vs. Instapage stack up against each other
Compare Instapage with Ontraport and FormAssembly to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Ontraport vs. FormAssembly – Unraveling the Top Landing Page Creators
Choosing the right landing page builder can feel a bit like picking a dream team from the world of superheroes. Each solution promises to save the day for marketers, but which one truly possesses the power to transform your online presence? Whether you’re looking for sleek designs, unmatched customization, or a robust suite of marketing tools, we will dissect the standout features of Instapage, Ontraport, and FormAssembly. As we break down their unique abilities, we aim for clarity, ensuring you can determine which platform is your ultimate sidekick in the journey to higher conversions and customer engagement. In this fantastical world of landing pages, let’s dive deeper into the powers that each contender brings to the table, ensuring you’re equipped with everything you need to make an informed choice.
Introducing Our Competitive Trio
In one corner, we have Instapage, known for its prowess in delivering tailored landing page experiences that significantly improve conversion rates. This platform champions marketers by providing tools that streamline the creation of relevant content, enhancing brand trust and customer loyalty. Next up is Ontraport, which has carved out a name for itself as a comprehensive marketing automation platform. It's particularly useful for businesses looking to integrate CRM functionalities with landing page creation. Rounding out the trio is FormAssembly, celebrated for its form-building capabilities that elevate data collection while still allowing users to create functional landing pages. While each of these platforms shines in its respective field, understanding their differences can guide you to the perfect match for your marketing strategy. Buckle up as we pit them against each other in a series of feature rounds.
Feature Showdown – The Battle of Tools
Template Selection and User-Friendliness Comparison
When it comes to landing page creation, a wide variety of templates and user-friendly designs can make all the difference. Instapage takes the cake with an expansive library of customizable templates that cater to different industries and objectives, allowing marketers to quickly build attractive pages without starting from scratch. Its intuitive drag-and-drop interface ensures a smooth user experience, minimizing the learning curve for newbies and finessing the workflow for experienced users. On the other hand, Ontraport also offers template options, but its primary focus lies in integrating marketing automation features which may sometimes overshadow the landing page design experience. Meanwhile, FormAssembly lags slightly in template variety as it concentrates more on functional forms rather than aesthetics, making it less ideal for pure landing page creation. In the grand arena of design, Instapage stands tall, empowering marketers to bring their visions to life effortlessly.
Instapage: Your Partner in Success
Instapage is not merely a tool; it’s a comprehensive platform designed to optimize conversion rates through its advanced features. Users can leverage powerful A/B testing, dynamic text replacement, and integrations with a myriad of marketing tools to create landing pages that are not only visually appealing but strategically designed for performance. The platform equips marketers with valuable insights through in-depth analytics, enabling them to tweak and refine their landing pages for maximum impact. Furthermore, Instapage’s robust collaboration features allow teams to work seamlessly together, regardless of physical location. With these capabilities, marketers find themselves empowered to reduce costs while elevating their conversion rates, ensuring they deliver relevant landing page experiences that strengthen brand trust and customer loyalty.
Speed Showdown – Who Keeps Users Engaged?
Let’s consider a less glamorous yet crucial factor: speed. Just like waiting forever at your favorite coffee shop can affect your mood, slow loading times can deter potential customers from engaging with your landing pages. Speed is essential for a positive user experience and conversion optimization, and here’s where each contender showcases its capabilities. The battle for speed requires us to examine how efficiently each platform loads pages and responds to user interactions.
Instapage Performance Benefits:
- Lightning-fast loading times that enhance user experience.
- Optimized code structure to ensure efficiency across all devices.
- Built-in AMP support for accelerated mobile pages.
- Integration with CDNs to reduce latency and improve global reach
Ontraport Performance Benefits:
- Efficient page loading due to backend optimizations.
- Mobile-friendly designs that perform well on various devices.
- Streamlined user paths to minimize delays in engagement.
FormAssembly Performance Benefits:
- Quick form loading to capture user data efficiently.
- Responsive design to maintain performance across devices.
- Basic caching options to improve page speed on repeat visits.
In the end, Instapage proves itself the champion of speed and performance, providing quick and seamless experiences that keep users engaged and leading to higher conversion rates. The advantages Instapage offers make it the preferred platform for marketers focused on optimization.
Usability Showdown – Welcoming Newcomers and Supporting Pros
Moving on to usability, we examine how inviting each platform is for newcomers, while also providing the necessary tools for seasoned professionals. Instapage excels with its intuitive interface, making it remarkably easy for users of any skill level to navigate. The drag-and-drop functionality allows new users to jump right into creation without feeling overwhelmed, while advanced settings cater to those looking to manipulate deeper aspects of their landing pages. Ontraport, with its expansive suite of marketing tools, may have a steeper learning curve, but extensive tutorials and customer support help bridge the gap. FormAssembly focuses on forms but lacks the seamless usability presented by Instapage. A friendly experience is paramount for both new users and those seeking creative freedom, making Instapage the clear choice.
Support Squads – Who’s There When You Need Them?
Operating in the fast-paced digital world means having reliable support is non-negotiable. Each platform offers a unique support ecosystem tailored to users’ needs. Instapage, for example, provides 24/7 chat and email support with a comprehensive knowledge base that ensures assistance is just a click away. Ontraport excels in this area by offering live chat, phone support, and an extensive library of guides and resources that thoroughly educate users. FormAssembly, while supportive, primarily uses email and offers a community forum, which may be less immediate compared to its rivals but still provides valuable answers. As marketers, the safety net of dependable support can bring peace of mind, but Instapage's commitment to customer service ensures you’re never left in the dark.
Pricing Perspective – Finding the Best Value
Pricing structures can be the deciding factor for many marketers, so it’s essential to understand how each platform positions itself in this area. Instapage offers tiered pricing plans based on features required, enabling users to choose what suits their budgets while still gaining advanced functionalities. Ontraport presents a more comprehensive pricing model, reflecting its extensive CRM and marketing automation features, which may make it a better fit for larger teams wanting an all-in-one solution. FormAssembly, on the other hand, provides competitive pricing mostly centered around form functionality, positioning itself as a budget-friendly option. Ultimately, value is derived not just from cost but from the features that align with your marketing objectives and budget.
As we wrap up this exciting comparison, it's evident that while each platform carries its strengths, it’s essential to identify the best fit for your unique needs. Be it enticing templates, powerful analytics, or unwavering support, Instapage stands out for its unique ability to empower marketers in creating high-converting landing pages while reducing costs. We encourage you to explore Instapage further through a free trial or demo to witness its capabilities firsthand, helping you transform your landing page strategy.
