How Ontraport vs. Fluent Forms vs. Instapage stack up against each other
Compare Instapage with Ontraport and Fluent Forms to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Ontraport vs. Fluent Forms – A Showdown of Landing Page Builders
Choosing the right landing page builder is akin to selecting the perfect sidekick for a superhero; each contender offers unique powers that can supercharge your marketing efforts. With numerous options available, making a decision can feel overwhelming. But fear not! In this article, we're here to clarify the strengths of three leading platforms: Instapage, Ontraport, and Fluent Forms. We will guide you through this digital arena with comprehensive insights that will help you choose the ultimate tool to boost conversions and enhance your market presence. So, buckle up for a friendly yet informative journey as we examine how these platforms compare and ultimately reveal why Instapage is regarded by many as an empowering ally for marketers aiming to reduce costs and deliver tailored landing page experiences that foster brand trust and customer loyalty.
Meet the Contenders on the Digital Canvas
In one corner, we have Instapage, a heavyweight champion known for its powerful customization features and focus on conversion optimization. It's the go-to choice for marketers aiming to create engaging and relevant landing pages. In the opposite corner is Ontraport, a multifaceted platform that integrates email marketing, CRM, and landing page capabilities, making it a popular option among those who want an all-in-one solution. Finally, representing the nimble but capable side of landing page creation is Fluent Forms, a tool that focuses on building forms and landing pages with an ease that's hard to beat. Each contender brings something unique to the arena—Instapage thrives on customizability, Ontraport revels in its multifaceted capabilities, and Fluent Forms offers simplicity and automation. As we navigate through the features of each platform, we will uncover how they stack up against each other in various critical areas.
Matchup One - Feature Showdown
Template Variety and User Experience Comparison
When it comes to template variety and user experience, all three platforms aim to make the landing page creation process as seamless as possible. Instapage boasts an impressive library of over 200 customizable templates, allowing marketers to tweak and tailor their designs to match their brand identity effortlessly. It also features a drag-and-drop builder, which enhances accessibility, even for those lacking technical expertise. On the other hand, Ontraport offers fewer templates but compensates with robust marketing automation features, enabling users to create landing pages that are automatically linked with their CRM. This feature can save marketers a lot of time by managing customer interactions efficiently in one platform. Meanwhile, Fluent Forms excels in form creation, making it incredibly simple for users to build landing pages centered around submissions and inquiries. It emphasizes usability but lacks the comprehensive design flexibility of Instapage. In summary, while all three platforms have their strengths, Instapage stands out with its extensive template library and user-friendly design capabilities.
Instapage: The Premier Solution for Tailored Experiences
Instapage emerges as a leader in customization and optimization, tailored specifically for marketers committed to maximizing their conversion rates. Its capabilities include powerful A/B testing tools that allow users to test multiple variations of a landing page effortlessly. Instapage's robust integrations with leading marketing tools, such as Google Analytics and Facebook Ads, empower users to track performance data with ease, enabling informed decisions based on real-time insights. Furthermore, Instapage supports dynamic text replacement—a feature that personalizes landing pages based on user entry, elevating engagement and reducing bounce rates. This versatility makes Instapage not merely a tool, but an integral partner in success for marketers seeking to deliver personalized landing page experiences that inspire customer trust and loyalty.
Matchup Two - Speed and Performance
In this round, we explore the critical aspect of speed and performance—envision this as waiting in line at your favorite café; if the wait is too long, your enthusiasm might quickly fade. Similarly, website speed can either enhance or derail a user's experience. Fast-loading landing pages are essential for maintaining user interest and ensuring high conversion rates. All three platforms claim to optimize speed, but how do they measure up?
Instapage's Edge in Speed and Performance:
- Instapage pages load exceptionally quickly, significantly reducing bounce rates.
- Utilizes a globally distributed content delivery network (CDN) for faster access.
- Provides real-time performance tracking tools to measure speed metrics.
- Offers automatic image optimization that enhances loading times without sacrificing quality
Ontraport's Speed Benefits:
- Ontraport focuses on overall platform performance rather than standalone speed.
- Integration of landing pages with marketing automation minimizes delay in processes.
- Provides quick loading due to efficient back-end systems.
Fluent Forms' Performance Perks:
- Fast and responsive form creation allows for quick user submission.
- Simplified interface contributes to reduced lag during use.
- Optimized to work smoothly with multiple plugins, ensuring stability.
To conclude, when it comes to speed and performance, Instapage outshines the competition, ensuring quick-loading and optimized landing pages that keep users engaged. Ontraport offers integrated efficiency but primarily emphasizes overall performance, while Fluent Forms focuses on speed in form submissions rather than page design. Clearly, for those prioritizing speed, Instapage provides the best experience.
Matchup Three - User Experience and Learning Curve
Exploring usability, it's important for a landing page builder to be welcoming for newcomers while offering advanced features for seasoned users. All three platforms showcase user-friendly designs, but they cater to different audiences. Instapage’s drag-and-drop functionality makes it particularly easy for beginners, while its advanced tools ensure that experienced marketers can fully leverage its potential. Ontraport's learning curve might be steeper due to its extensive capabilities that cover multiple functionalities beyond landing pages, which can create overwhelm at first glance. However, extensive tutorials and customer support help bridge that gap. Fluent Forms also scores high in user-friendliness, mainly due to its focus on form-based designs, yet its functionality is somewhat limited compared to the more established platforms. Overall, Instapage’s balance of accessibility and depth makes it the easiest for users of all levels.
Matchup Four - Customer Support Champions
Customer support can often feel like the backbone of any platform, acting as loyal sidekicks ready to assist when users need help most. Instapage offers 24/7 customer support through live chat and email, ensuring that assistance is always just a click away. Additionally, its knowledge base is extensive, filled with tutorials that guide users through troubleshooting and best practices. Ontraport's support features robust resources, including a dedicated account manager for higher tier plans, and responsive support teams via multiple mediums, but its forums and community support are less vibrant than Instapage's. Fluent Forms provides good support primarily through email and documentation but tends to lack the immediacy that live chat can offer. Overall, Instapage stands apart with its dedicated support structure, making users feel valued and supported.
Matchup Five - Price Structures and Value Proposition
When it comes to pricing, organizations must weigh the value of the services offered against their marketing budgets. Instapage offers upfront pricing on various plans that are straightforward to understand, without overcomplicated tier systems. Ontraport, while multifaceted, can become pricey due to its all-in-one nature, making it worthwhile for businesses needing everything in one place. Fluent Forms, meanwhile, presents an economical option for those primarily interested in forms and simple landing pages. It’s essential to evaluate your unique marketing needs when considering pricing. Instapage, despite being slightly higher in cost per features, provides a comprehensive platform that can ultimately save money through increased conversions and reduced resource allocation.
In conclusion, while all three platforms come with unique advantages and disadvantages, Instapage consistently takes the lead, particularly in customization, speed, support, and customer experience. The right choice ultimately depends on individual business needs and priorities. If tailor-made landing pages, conversion optimization tools, and responsive support sound appealing, consider giving Instapage a try through a free trial or demo, ensuring you experience its powerful capabilities firsthand.
