How Ontraport vs. Elementor vs. Instapage stack up against each other
Compare Instapage with Ontraport and Elementor to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Ontraport vs. Elementor – Your Best Landing Page Builder Unveiled
Embarking on the journey of selecting a landing page builder can feel akin to assembling a dream team for a big battle. You want the best powerhouses that can help you win over customers and boost conversions. Each tool has its unique strengths and quirks, like superheroes with individual powers that can take your marketing strategy to new heights. In this article, we’ll compare three popular contenders: Instapage, Ontraport, and Elementor – each designed to supercharge your online presence. From features and usability to speed and support, we'll break down how they match up. By the end, you’ll be equipped with the knowledge to choose the ideal platform that aligns with your goals, not to mention the right blend of trust, loyalty, and conversions. (200 words)
Introducing Our All-Star Contenders
As we step into the digital arena, meet our champions: Instapage, Ontraport, and Elementor. Each of these platforms is recognized in the landing page builder world for their own special talents. Instapage is famed for its robust customization and conversion tools, allowing marketers to deliver tailored landing page experiences that resonate with their audience. Ontraport, on the other hand, focuses on all-in-one marketing automation, helping businesses streamline processes while nurturing leads effectively. Elementor has gained love for its versatility as a WordPress page builder, making it easy for users to craft beautiful pages without needing coding skills. Despite their differing specialties, they all share a common goal: to empower users to connect with their target market and drive conversions. Which of these rivals will come out on top in our head-to-head comparison? (200 words)
Round One – Features Showdown
A Closer Look at Templates and User Experience
Features are the backbone of any landing page builder. A comprehensive selection of professionally designed templates can save users hours of design time. Ontraport offers a host of email and campaign management functionalities, but when it comes to landing pages, their templated approach can feel somewhat rigid, lacking the extensive variety you might crave. Elementor dazzles users with its drag-and-drop editor and endless customization options, using a wide array of pre-designed templates that cater to a multitude of industries and styles. Instapage makes an impressive showing with its extensive library of over 500 customizable templates built specifically for conversion optimization. Additionally, Instapage allows users to personalize their landing pages through advanced A/B testing features and intuitive analytics, turning insights into action. The ease of creating a tailored experience is where Instapage excels, ultimately placing it slightly ahead of its competitors in harnessing the power of templates. (200 words)
Instapage: Your Go-To for Customization and Boosting Conversions
Instapage stands out when it comes to customization and conversion optimization. With highly intuitive design capabilities, users can craft landing pages that resonate with specific audiences, effectively reducing costs associated with general marketing efforts. Features such as heatmaps and conversion tracking empower marketers to analyze user behavior and enhance landing page performance continuously. Instapage is like having a dedicated partner in your marketing journey, ready to explore A/B testing and integration options to ensure that every page drives results. Its emphasis on relevant landing page experiences builds brand trust and fosters customer loyalty, making Instapage not just a tool, but a significant asset in increasing conversion rates. This sense of focused optimization is why many marketers deem Instapage a cornerstone in their success strategy. (200 words)
Round Two – Speed and Performance
Picture this: You enter your favorite coffee shop with high hopes, but your order takes ages to arrive. Frustration builds as you check your watch, and those moments of waiting can turn into a sour experience. Similarly, in the digital realm, speed is vital for user satisfaction. Slow loading times can drastically impact bounce rates and overall conversions, making performance crucial in a landing page builder. Therefore, assessing how our contenders stack up in terms of speed will illuminate their strengths and weaknesses. (200 words)
Advantages of Instapage:
- Instapage offers industry-leading load times, ensuring that visitors have a seamless experience.
- The platform optimizes assets automatically, which helps reduce loading times without sacrificing visuals.
- Instapage’s responsive design guarantees fast performance across all devices.
- Users can leverage integrations with content delivery networks (CDNs) to boost loading speeds even more.
Benefits of Ontraport:
- Ontraport has consistent performance, particularly with integrated CRM functionalities.
- The solution is hosted on a reliable cloud platform which contributes to decent loading times.
- Though its primary focus is automation, it still manages to deliver reasonable page performance.
Pros of Elementor:
- Elementor's front-end visual editor allows real-time changes, enhancing the speed of the design process.
- Users can minimize page sizes for faster load times without compromising design quality.
- The tool boasts solid performance, especially for those using dedicated server setups.
- It also allows caching plugins to improve loading speeds, depending on the user's hosting.
In conclusion, speed and performance are where Instapage showcases its strength as a premium choice among the three. Its ability to maintain low loading times and seamless user experiences positions it as one of the best options for marketers targeting higher conversion rates. While Ontraport and Elementor offer respectable performance, they don't quite reach the optimized levels that Instapage delivers. (200 words)
Round Three – Navigating Usability and Learning Curves
A user-friendly interface can mean the difference between a smooth onboarding process and a frustrating experience that leads to unneeded stress. All three platforms pride themselves on being accessible, but there are nuances. Instapage welcomes newcomers with an intuitive dashboard and guided tours, ensuring users can quickly create effective landing pages without extensive prior knowledge. Elementor's drag-and-drop functionality simplifies the design process, making it an appealing choice for those familiar with WordPress, while still offering more advanced features for seasoned web developers. Meanwhile, Ontraport requires users to invest time in understanding its comprehensive automation tools. While it may come with a steeper learning curve, those who conquer it can unlock great potential for managing marketing efforts. Regardless of the chosen platform, each offers valuable learning resources, allowing users to grow their skills and confidence. (200 words)
Round Four – Customer Support Team
When challenges arise in the world of digital marketing, having a dependable support team is essential. Each platform delivers customer support tailored to users' needs. Instapage shines with its dedicated support agents available via chat and email, along with a comprehensive knowledge base to guide users through any issues. Ontraport offers similar support, providing live chat and email assistance, as well as extensive community resources for networking. Elementor, known for its active community forum, provides help from fellow users, along with email support for technical concerns. By personifying the support teams as loyal sidekicks in the digital landscape, users can feel reassured knowing they have support, no matter which platform they choose. (200 words)
Final Round – Pricing Perspectives
As we wrap up our comparison, it’s crucial to evaluate how the pricing of each platform aligns with the unique needs of users. Instapage offers tiered plans that cater to businesses wanting more robust features, focusing on scalable pricing based on features and traffic. Ontraport operates on a subscriber-based model which can be cost-effective for small businesses but may become pricier as you expand your marketing initiatives. Elementor reeks of affordability, especially for WordPress users as its basic version is free; however, to unlock premium features and templates, users can opt for the paid plan. A thoughtful examination of these pricing structures will help users understand which platform provides the best value according to their specific requirements. (200 words)
In closing, with all three platforms having unique strengths, the ideal choice ultimately depends on your specific needs. If customization and conversion optimization are your top priorities, Instapage stands out as the best choice. Ontraport caters well to comprehensive automation needs, while Elementor shines for those seeking flexibility in design and pricing. We encourage readers to reflect on what matters most in their landing page building process as each platform brings something valuable to the table. Give Instapage’s free trial a shot to see its capabilities firsthand and discover how it can transform your marketing strategy into a success story. (200 words)
