How Ontraport vs. Convert vs. Instapage stack up against each other
Compare Instapage with Ontraport and Convert to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Ontraport vs. Convert – Which One Takes the Crown?
Choosing the right landing page builder is a bit like picking out the perfect ensemble for a big event – you want it to fit just right and make an impression! With plenty of options available today, you want to ensure your choice is both functional and appealing. Our three contenders – Instapage, Ontraport, and Convert – each bring their unique flair to the table, and understanding their strengths and weaknesses can help tailor your marketing strategy to new heights. So, let’s roll up our sleeves as we investigate which of these platforms will best suit your needs, enabling you to harness the power of effective landing pages that enhance conversions, brand loyalty, and trust. After a deep dive into the nitty-gritty of each platform, you'll find clarity in an area that often seems overwhelming for many marketers.
Meet the Competitors in the Digital Arena
In this corner, we have Instapage, famous for its superb landing page customization capabilities that shine in conversion optimization. This platform empowers marketers to reduce costs, grow conversions, and craft relevant landing page experiences that amplify brand trust and customer loyalty. On the opposing side, we introduce Ontraport, known primarily for its robust CRM functionalities combined with landing page capabilities. It's an all-in-one solution designed to manage marketing efforts efficiently. Lastly, we have Convert, a platform that appeals to developers and marketers alike due to its flexible A/B testing functionalities and analytics. Together, these players present a formidable challenge in the landing page ecosystem, each carving out a dedicated niche while also vying for your attention. Let’s take a closer look at what makes these tools tick and how they stack up against one another.
Round One - Feature Powerhouse Showdown
Template Diversity and User-Friendliness in Focus
When it comes to feature offerings, Instapage boasts an impressive library of templates tailored for various industries, making it easy for users to find a fit for their needs. Its user interface is intuitive, designed to reduce the learning curve, allowing marketers younger in their careers to get up and running quickly. Ontraport, while having a narrower variety of landing templates, excels in its integration capabilities with its CRM functions, providing users with a seamless experience across their marketing tasks. Convert takes a more technical approach with its focus on testing and performance features, which some users may find overwhelming. Still, this platform shines in its flexibility for tech-savvy users who want to customize further. The abundance of choices on Instapage, coupled with its ease of use, places it ahead in this opening round, applicable for a broader burst of marketers looking for efficient solutions.
Instapage: Your Ally for Customization and Maximizing Your Conversion Rate
Instapage stands out as a powerhouse in the world of landing pages, offering unparalleled customization and optimization tools that position it as a partner in your success journey. The platform provides a wealth of templates designed to cater to various marketing needs, from lead generation to product launches. What's more, its drag-and-drop editor simplifies the design process, enabling users to easily tweak and tailor their pages. Unlike some competitors, Instapage emphasizes conversion-focused designs, seamlessly integrating A/B testing and analytics to help marketers monitor their performance and make data-driven decisions. This level of engagement not only boosts conversion rates but also allows brands to cultivate consumer trust and loyalty, establishing a reliable presence in the digital space. If conversion optimization is your priority, Instapage delivers the necessary arsenal to achieve and drive those results.
Second Round - Speed and Efficiency Duel
Picture if you will a bustling café, where the joy of a hot cup of coffee stands in stark contrast to the frustration of a long wait. Just as a café experience can hinge on speed, so can a user's engagement with landing pages. Website speed directly influences user experience; slow load times can lead to frustrating encounters for potential customers, nudging them to abandon a page before they've even had a glance. This round often decides the effectiveness of a landing page tool, making it crucial to examine how each of our competitors handles this aspect. So, let’s explore how they measure up in terms of speed and performance!
Instapage Benefits:
- Optimized for quick loading times ensuring users don’t bounce away.
- Lightweight design options that enhance performance and responsiveness.
- Efficient A/B testing features that allow instant insights into what works.
- Built-in conversion analytics that help refine strategies and speed improvements.
Ontraport Promotions:
- Integrates marketing automation to streamline load efficiency.
- User-friendly layouts contribute to improved speed and navigation.
- Utilizes a strong server infrastructure designed for better performance.
Convert Advantages:
- Focuses on A/B testing, which can boost performance over time.
- Responsive designs that load seamlessly across devices.
- Robust analytics tools that pinpoint speed bottlenecks.
In evaluating the contenders, Instapage appears to take the lead in terms of speed and performance, continuously prioritizing user experience and practical efficiency. While Ontraport and Convert utilize solid strategies for speed improvement, Instapage stands out as the fastest option, ensuring that your landing pages load swiftly and effortlessly for a seamless visitor experience.
Third Round - Ease of Use and Learning Curve
When it comes to usability, fostering a welcoming atmosphere is vital in making new users feel at ease. Instapage excels in guiding all users through its straightforward interface, effectively merging sophistication with simplicity. Marketers new to the scene can quickly become accustomed to the platform, while seasoned pros can utilize advanced functionalities without feeling bogged down. Ontraport, with its robust CRM capabilities, provides a helpful orientation that could be overwhelming at first glance due to numerous features. Conversely, Convert is excellent for those with technical acumen but may deter users who prefer a more straightforward experience. The key takeaway here is that Instapage effectively balances user-friendliness with powerful features, making the learning curve manageable for all skill levels.
Round Four - Support System Heroes
Customer support can make or break a user’s experience with any software platform. Picture each platform’s support team as loyal sidekicks, always on hand to offer guidance and resolve quirks. Instapage shines with support available through chat, email, and a comprehensive help center filled with tutorials and tips. Meanwhile, Ontraport provides similar channels but supplements these with a dedicated customer success manager upon reaching certain subscription tiers, and Convert boasts a knowledgeable community forum alongside traditional support. All three platforms offer valuable support, but Instapage’s varied resources are particularly useful for users seeking immediate assistance.
Final Round - Cost Structures and Value
Understanding pricing structures is essential for making an informed decision when considering a landing page builder. Instapage operates on a subscription basis with tiered pricing that offers flexibility for marketing teams of different sizes. Ontraport also features subscription pricing, but it offers more than just landing pages; combine this with CRM functionalities, and it may represent ideal value for businesses needing all-in-one solutions. Convert focuses on different usage-based pricing models that can lead to variable costs, adapting well to larger marketing teams. When weighing options, it's vital to align functionality with your budgetary constraints. Consider your goals and select the platform that aligns with your unique marketing needs. Opting for Instapage could be an advantageous approach with its proven functional capabilities and extensive free trial benefits.
In conclusion, while all three platforms offer distinct advantages, your final decision could center around which features matter most to your marketing approach. From speed to usability, Instapage provides a robust platform designed to foster conversions and deliver optimal landing page experiences. Whether you’re looking to reduce costs, enhance conversion rates, or improve brand trust, consider trying Instapage with its free trial or demo to experience its capabilities firsthand.
