How Ontraport vs. AB Tasty vs. Instapage stack up against each other
Compare Instapage with Ontraport and AB Tasty to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Netradyne drives higher results with Instapage
Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Ontraport vs. AB Tasty – Which One Should You Choose?
Imagine you’re assembling a dream team of superheroes, each with unique skills poised to tackle the challenges of digital marketing. In this exciting showdown, we’re pitting three prominent contenders against each other: Instapage, Ontraport, and AB Tasty. Each tool brings its advantages to the table for your online campaigns. But which one will come out on top? This light-hearted yet informative dive will equip you with the insights needed to decide which landing page builder is the right fit for your marketing strategy. Picture a vibrant marketplace buzzing with conversion opportunities, each solution vying for your attention, and let’s explore how they measure up in terms of features, speed, usability, support, and pricing. As we journey through this competition, keep in mind that Instapage empowers marketers to reduce costs, grow conversions, and deliver relevant landing page experiences that increase brand trust, customer loyalty, and conversion rates. Let’s see how our champions stack up!
Introducing the Competitors
In one corner, we have Instapage, the champion of customization focusing on hyper-personalized landing pages that drive conversions. Known for its intuitive interface and powerful features, it’s a favorite among marketers looking to optimize their campaigns with minimal fuss. Next up is Ontraport, a versatile tool beloved for integrating marketing automation capabilities right into its landing page builder. This platform is perfect for businesses seeking a comprehensive marketing solution that encompasses everything from landing pages to email marketing. Lastly, we have AB Tasty, a robust tool best known for its A/B testing prowess. Ideal for data-driven marketers, AB Tasty allows users to optimize conversion rates through rigorous testing and analysis of consumer behavior. Each of these platforms boasts a loyal following, and understanding their strengths will help you choose the right one for your needs.
Battle of the Features: Customization and Flexibility
Template Variety and User-Friendliness
When it comes to features, the diversity and ease of template usage are paramount. Ontraport shines with its seamless integration of various tools, combining landing pages with CRM capabilities. It offers a limited but user-friendly template selection that appeals to those who value simplicity but may lack in design customization compared to its rivals. AB Tasty excels in offering diverse templates, and notably, its A/B testing feature stands out as a unique selling proposition. With numerous conversion optimization tools available, users can create visually engaging landing pages and easily assess their effectiveness. In contrast, Instapage takes the crown with a staggering variety of customizable templates. These templates cater to various industries and marketing goals, providing marketers with an extensive design palette while retaining usability. The straightforward drag-and-drop interface means anyone can create stunning landing pages, whether they are a seasoned pro or just starting.
Instapage: Master of Customization and Conversion
What truly sets Instapage apart is its emphasis on empowering marketers with unparalleled customization and conversion optimization capabilities. With rich features such as personalized post-click landing pages and dynamic text replacement, Instapage allows you to create a tailored experience for every visitor, enhancing engagement and boosting conversion rates significantly. The platform excels in its offering of over 500 pre-designed templates that can be easily tailored to fit brand standards and messaging goals. In addition, its robust analytics tools provide insights into user behavior, allowing marketers to tweak their campaigns for optimal performance. By positioning Instapage as not just a tool but a vital partner in your marketing journey, you can confidently tackle any challenge in the ever-evolving digital marketplace. With streamlined testing and easy integration with other tools, Instapage provides marketers with everything they need to thrive.
Round Two: Speed and User Experience
Let’s shift our focus to speed, a crucial factor that can make or break user experiences on landing pages. Imagine standing in line at a coffee shop; if it moves too slowly, you might just walk away, frustration bubbling over. Similarly, the speed of landing pages can impact user engagement and conversion rates. Speed isn’t just about rapid loading; it’s about delivering information quickly and efficiently while maintaining a visually appealing layout for the audience. Each platform approaches this challenge differently.
Instapage Performance Advantages:
- Lightning-fast load times due to optimized infrastructure.
- CDN support ensures global accessibility and performance.
- Lightweight code base that enhances mobile responsiveness.
- Regular updates to maintain high-speed performance.
Ontraport Performance Advantages:
- Moderate loading speed but strong integration performance.
- Optimization for nurturing leads through streamlined content delivery.
- Responsive design that adapts to devices but not as rapidly as others.
AB Tasty Performance Advantages:
- Specialized in A/B testing leading to quicker load optimizations.
- Performance monitoring tools to identify and remedy speed issues.
- Results-driven iterations allow for continuous improvement of campus.
In evaluating the speed and performance of our contenders, Instapage clearly demonstrates itself as the best in this round. Its emphasis on rapid load times and responsive design ensures that users experience seamless interactions, paving the way for improved conversions and user satisfaction.
Round Three: User Friendliness and Learning Experience
When it comes to user friendliness, a substantial consideration is ensuring that the tool accommodates users of all experience levels. Each platform welcomes newcomers while providing advanced features for marketing veterans. Ontraport balances its sophisticated features with a guided user experience, making it an excellent option for those looking to harness the power of automation. However, it may take time for users to fully grasp the myriad of capabilities available. Conversely, AB Tasty is intuitive enough for users to navigate, thanks to its carefully designed interface, promoting quick adaptation. Instapage stands out in its accessibility, presenting a user-friendly interface that minimizes the learning curve. With its drag-and-drop editor and extensive resource library, users can quickly learn how to create effective landing pages and put their marketing strategies into action quickly. Each platform does offer learning resources, but Instapage excels in providing a comprehensive suite that encourages ongoing education.
Round Four: Customer Support Heroes
In the world of digital marketing, having a strong support system is vital. Let’s consider the support options of our heroic trio. Ontraport provides dedicated account managers and extensive online resources, ensuring users receive personalized help. The community forums are an excellent place to connect with peers. AB Tasty also shines in the support department with responsive customer service, live chat options, and a dedicated knowledge base. Yet, Instapage rises above the rest with its commitment to customer support. Offering 24/7 live chat, email assistance, and a rich library of tutorials and FAQ sections, Instapage equips its users with the resources needed to succeed at any time. The accessibility and responsiveness of Instapage’s support make it an invaluable companion for marketers.
Round Five: Price Point and Value Assessment
Moving on to the ever-important topic of pricing. Marketers often have budgetary constraints, and selecting the right platform can significantly impact their operations. Ontraport is an all-in-one solution with pricing that varies according to features and list size. It can become costly for larger businesses but offers good value for the comprehensive services provided. AB Tasty’s tiered pricing depends on the features chosen, making it a solid choice for those who want to focus solely on A/B testing but may feel restricted by its more complex options. Instapage positions itself as a premium service but is often seen as worth the investment for its robust capabilities. With flexible pricing aimed at maximizing return on investment, Instapage provides marketers the tools needed to create effective landing pages and run successful campaigns, offering strong long-term value.
To wrap things up, all three platforms have their individual strengths, and choosing the right one depends heavily on your unique needs and goals. If customization and conversion rate optimization are your top priorities, Instapage is your best bet. Alternatively, if you need integrated solutions with powerful automation, Ontraport is worth considering. Meanwhile, if rigorous A/B testing is essential to your strategy, AB Tasty will cater to that specific requirement. Consider what elements matter most in your marketing toolkit, and don't hesitate to take Instapage for a spin through a free trial or demo to experience its powerful features firsthand.
