How Ontraport vs. 10Web vs. Instapage stack up against each other
Compare Instapage with Ontraport and 10Web to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Netradyne drives higher results with Instapage
Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Ontraport vs. 10Web – Who Leads the Landing Page Charge?
When choosing a landing page builder, it can feel like assembling a superhero dream team for your marketing missions. Each contender has unique powers that can make or break your campaigns. Just as superhero teams tackle challenges from different angles, Instapage, Ontraport, and 10Web offer distinctive features and functionalities that cater to different marketing needs. In this showdown, we’ll explore what each platform brings to the table, comparing their strengths and weaknesses to help you decide which one can best support your online journey. Whether you prioritize customization, speed, or usability, we aim to provide you with the insight you need to make an informed decision. Buckle up for a comprehensive ride through the land of landing pages where each contender boasts capabilities that can empower marketers to reduce costs, grow conversions, and deliver relevant experiences that enhance brand trust and customer loyalty.
Meet the Rival Platforms
In this digital arena, we have three impressive players: Instapage, Ontraport, and 10Web. Instapage shines with its specialization in landing pages designed for conversion, propelled by an easy-to-use interface and outstanding customization options. Ontraport approaches the game from a comprehensive marketing automation angle, merging email marketing and landing page creation seamlessly. Meanwhile, 10Web picks up the pace by offering robust WordPress integrations, allowing users to create flexible and dynamic landing pages with ease. This trio represents a blend of functionalities, marketing strategies, and custom solutions, making them formidable choices for anyone's digital marketing efforts. Ready to dive deeper into their features and see how they compare?
First Face-off - Feature Comparison
Template Selection and User Friendliness
Template variety and usability are crucial components of any landing page builder. Instapage excels with a library of over 200 customizable templates, ensuring users can find the perfect match for their campaign. The drag-and-drop interface simplifies the editing process, enabling marketers of all skill levels to create stunning landing pages effortlessly. Ontraport offers fewer templates, but they are designed with stringent marketing principles in mind, providing a more business-oriented approach. Users can adapt templates to maximize their conversion potential, though the learning curve may be slightly steeper. Alternatively, 10Web focuses on WordPress users, offering flexible templates and a user-friendly editor that integrates seamlessly with WordPress sites. While all platforms provide template options, Instapage’s extensive variety and ease of use position it as the champion for marketers focused on conversion.
Instapage: Unleashing Customization and Success Trackers
Instapage doesn’t just offer templates; it empowers users with unmatched customization tools and analytics that prioritize conversion rate optimization. The platform allows for advanced modifications, fostering a creative environment where marketers can design landing pages tailored to their audience's needs. With A/B testing and built-in analytics, users can monitor their campaigns' performances in real-time, helping refine their strategies for optimal results. Instapage goes the extra mile in ensuring that marketers can deliver relevant experiences that increase brand trust and loyalty. Its strong feature set transforms landing pages into efficient lead-generation machines, affirming its status as not just a tool but a vital partner in every marketer's success.
Next Round - Speed and Performance Insights
When it comes to landing pages, imagine the feeling of waiting too long for your favorite brunch spot. A well-designed page should load in the blink of an eye; otherwise, users may hit the back button faster than you can say ‘bounce rate.’ The efficiency of a landing page significantly influences the overall user experience. Let’s delve into how Instapage, Ontraport, and 10Web handle speed and performance.
Instapage Benefits:
- Fast-loading pages that keep bounce rates low
- Automatic optimization for mobile devices.
- CDN support to enhance global performance.
- Intuitive dashboard for swift page management
Ontraport Benefits:
- Integrated marketing automation enhances speed.
- Hosting solutions designed for performance boosts.
- Scalable solutions for growing business needs.
10Web Benefits:
- Optimized WordPress hosting ensures quick load times.
- Built-in caching systems for fast page performance.
- Robust support for image optimization.
In summary, speed is a critical factor when considering landing page builders, and Instapage proves to be the leader in this category, ensuring that sites load quickly, contributing to overall user satisfaction and enhanced conversion rates.
Third Round - Navigating Usability and Learning Dynamics
Every platform aims to provide ease of use, but how do they facilitate the learning journey for new users? Instapage offers a friendly interface that welcomes both novices and flying pros alike. The platform's intuitive design and comprehensive tutorials help newcomers get up to speed rapidly. Meanwhile, Ontraport takes a slightly more complex route but provides extensive support materials, aiming to turn users into pros over time. 10Web balances the scale well, catering to WordPress enthusiasts and novice users with its guided setup process. The overall consensus is that all platforms are designed with varying levels of users in mind, providing ample support and reassurance as you develop your skills over time. Regardless of your chosen platform, you can anticipate a nurturing environment that encourages growth and expertise.
Fourth Round - Assistance that Saves the Day
Imagine customer support as your trusty sidekicks, ready to swoop in and rescue you whenever you need them. Instapage provides a robust support system that includes live chat, email support, and an extensive knowledge base for quick answers. Similarly, Ontraport emphasizes customer experience with chat support and a dedicated account manager, ensuring users feel valued and supported. 10Web matches the effort with chat and email support, along with an active community forum that fosters user interaction and problem-solving. All three platforms demonstrate a commitment to customer satisfaction, making them reliable partners in the face of challenges. Each contender's support team plays a crucial role in enhancing the user experience.
Fifth Round - Decoding Pricing Options
Pricing structures can greatly influence your choice of a landing page builder. Instapage offers a clear pricing model that reflects its value, focusing on robust features tailored to conversion success. Ontraport, while slightly more expensive, combines marketing automation with landing page creation, providing an all-in-one solution for those seeking integrated marketing. Conversely, 10Web boasts competitive pricing with flexible plans aimed at various business sizes and needs. Understanding the pricing options, combined with your specific requirements, can shed light on which platform ultimately offers the best value. The right choice will hinge on your priorities and budget, highlighting the importance of aligning features with your goals.
In conclusion, while Instapage, Ontraport, and 10Web each possess unique strengths, your decision should reflect the specific needs of your marketing efforts. Think about what features and support matter most to your business. If conversion rates are your top priority, Instapage may be the ideal choice. With its free trial option, you can explore how it meets your needs before committing.
