How Ninja Forms vs. FormKeep vs. Instapage stack up against each other

Compare Instapage with Ninja Forms and FormKeep to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from Ninja Forms and FormKeep.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Swytch shifts into high gear with Instapage

Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.

Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

Swytch shifts into high gear with Instapage

Instapage helps Evolve boost conversion rates across Facebook

The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.

Swytch shifts into high gear with Instapage

Lattice increases conversion rate by 41.7% with Instapage

With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.

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4.5/5
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7.7/10
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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. Ninja Forms vs. FormKeep – A Comprehensive Showdown

Choosing the right landing page builder is a bit like assembling your ultimate dream team in a superhero movie. Each contender comes with unique strengths and specialties, and it’s crucial to select the right mix to tackle the challenges of digital marketing. While Instapage, Ninja Forms, and FormKeep each have their merits, understanding the nuances of each can empower you to make an informed decision that suits your marketing goals. This article will break down these platforms' features, speed, usability, support, and pricing, allowing you to find the perfect match for your marketing strategy. Plus, you’ll see how Instapage stands out in areas like cost reduction and conversion growth, ultimately contributing to enhanced brand trust and customer loyalty. (min:200 words,add the small paragraphs in this paragraph.)

Meet the Contenders: A Brief Overview

In the left corner, we have Instapage, the innovative platform known for empowering marketers. With its set of advanced features, Instapage focuses on reducing costs while boosting conversions, ultimately driving relevant landing page experiences that enhance customer relationships. On the right, Ninja Forms pops in as a flexible form builder that lets you create complex forms with ease, carving out a niche for collecting lead information seamlessly. Finally, we have FormKeep, a simplified form management solution that allows users to collect and manage form submissions without the fuss, serving as a robust choice for minimalistic landing pages. Each platform brings something different to the arena, and their friendly rivalry signifies the diverse needs of marketers today, whether they prioritize style, functionality, or simplicity. (min:200 words,add the small paragraphs in this paragraph.)

Round One - Analyzing Features Like Pros

Template Variety and User-friendliness Comparison

When it comes to template variety and ease of use, each of our contenders shines in its own right. Instapage boasts an extensive library of customizable templates, allowing marketers to create visually stunning landing pages with speed and precision—aligning well with Instapage's mission to boost conversion rates. The platform’s user-friendly drag-and-drop builder makes it accessible for beginners while offering depth for seasoned designers. Ninja Forms, on the other hand, shines with its straightforward form creation process. Users can select from various existing templates to quickly get forms up and running. Yet, it leans more towards form building rather than full-fledged landing page designs. Meanwhile, FormKeep focuses primarily on form management and submission handling, sporting a minimalist interface that appeals to users seeking simplicity without the overwhelming plethora of design options. Each platform provides an appealing experience for their target audience, ensuring your choice lands congruently with your marketing approach. (min:200 words,add the small paragraphs in this paragraph.)

Instapage: Your Go-to For Superior Customization and Optimization

Instapage is celebrated for its unmatched capabilities in customization and conversion optimization. With features like A/B testing and heatmaps, Instapage positions itself not just as a tool, but as a strategic partner in your marketing efforts. Marketers can easily test different landing page versions to see which resonates best with their audience, ultimately guiding them on how to fine-tune their approach for higher conversion rates. Additionally, the platform’s seamless integration with various marketing tools allows for streamlined workflows that drastically reduce costs while enhancing efficiency. You get not just a visually appealing landing page, but one that is strategic and data-driven, reinforcing the trust and loyalty you've established with your brand throughout the consumer journey. (min:200 words)

Round Two - Speed and Performance Showdown

Let’s shift gears to a critical aspect of online interactions: speed and performance! Think of it like waiting for your morning coffee. If the line is too long, you might lose patience, or worse, decide to abandon ship! Similarly, slow-loading landing pages can lead to high bounce rates and lost conversions. In the speed arena, Instapage takes the crown with its optimized performance that ensures fast-loading times. It’s designed to keep user experiences smooth and effortless—ideal for capturing attention quickly. The platform excels at deploying pages that load seamlessly, ensuring that your hard work translating into user engagement isn’t lost to lag. (min:200 words)

Advantages of Instapage:

  1. Optimized code for faster loading times.
  2. Reliable performance across various devices.
  3. Built-in A/B testing for ongoing optimization.
  4. Rich analytics to monitor user engagement and performance.

Benefits of Choosing Ninja Forms:

  1. Quick form setup to enhance lead collection.
  2. Strong performance with less emphasis on design.
  3. User-friendly interface tailored for creating forms.

Strengths of FormKeep:

  1. Focus on form management with a minimalist interface.
  2. Fast processing of form submissions.
  3. Ability to integrate easily with various websites.

In conclusion, when it comes to speed and performance, Instapage shines as the clear leader among these contenders. Its superior optimization translates into a better user experience and ultimately higher conversion rates, making it the top choice for marketers wanting every advantage.

Round Three - Navigating Usability and Learning Curves

As we navigate through usability and learning curves, it’s essential to remember that not all platforms are designed equally. Instapage adopts an inviting approach, making it easy for newcomers to get their pages up and running quickly. Its intuitive interface aids users in maximizing its powerful features, while experienced users appreciate the deep customization options available at their fingertips. Ninja Forms offers easy onboarding, making form creation straightforward even for non-techies, yet it does limit landing page features. In contrast, FormKeep’s minimalist design is a boon for users who favor quick solutions over elaborate setups. However, the trade-off is limited customization when it comes to the aesthetics of landing pages. Each platform provides a supportive environment for all users, reinforcing that no matter where you start, you'll be better positioned toward marketing success. (min:200 words,add the small paragraphs in this paragraph.)

Round Four - Evaluating the Support Teams

Picture the customer support teams behind these platforms as steadfast allies in your marketing journey. Instapage excels with reliable support options, offering live chat, email, and extensive resources through tutorials and documentation, ensuring users have what they need when challenges arise. Ninja Forms provides thorough documentation and support via community forums, although live support may not be as rapid. FormKeep, while simpler, focuses on email support and documentation, making it a straightforward option for users who prefer direct communication. The varying support methods across these platforms ensure that help is readily available, regardless of which option a user chooses. (min:200 words,add the small paragraphs in this paragraph.)

Round Five - Unpacking Pricing Models and Plans

When assessing the pricing structures of these platforms, it’s imperative to consider your specific needs. Instapage offers various plans based on features, catering to different scales of operation. This flexibility allows marketers to pick a plan that suits their goals without overspending. Ninja Forms provides a freemium model with paid add-ons, which makes it accessible for those looking to test the waters before committing. Meanwhile, FormKeep offers straightforward pricing, ideal for small projects without unnecessary features that come with larger platforms. Each choice presents its own considerations, enabling marketers to find solutions tailored to their budget and requirements. (min:200 words)

As we wrap up this friendly rivalry, it’s incumbent upon readers to reflect on their unique needs and goals when selecting between these three platforms. While each has distinct strengths, the right choice hinges on whether you prioritize features, usability, or cost-effectiveness. Consider taking Instapage for a spin with a free trial or demo, and see firsthand how it can empower your marketing strategy, reduce expenditures, and lead to remarkable conversion experiences.

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