How Ninja Forms vs. ClickFunnels vs. Instapage stack up against each other

Compare Instapage with Ninja Forms and ClickFunnels to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from Ninja Forms and ClickFunnels.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Lattice increases conversion rate by 41.7% with Instapage

With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.

Swytch shifts into high gear with Instapage

Vita escalate lead generation efforts and client engagement with Instapage

Vita is a full-spectrum professional brokerage firm in the employee benefits industry

Swytch shifts into high gear with Instapage

CFI Financial Group invests in personalization with Instapage

CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. Ninja Forms vs. ClickFunnels – The Ultimate Landing Page Showdown

Choosing the right landing page builder can feel a lot like picking the perfect ice cream flavor: there are so many options that it can be overwhelming! But worry not, dear readers, because we’re here to break it down and help you choose the best flavor—uh, we mean platform—for your marketing needs. In this guide, we’ll examine three top competitors in the landing page arena: Instapage, Ninja Forms, and ClickFunnels. Each boasts unique advantages, so let’s dive in and figure out which superhero will save your campaigns! As we explore these platforms, we promise a delightful journey through features, usability, support, and more, all crafted to enhance your understanding and boost your marketing prowess. Our goal is to ensure that by the end, you have not only the knowledge you need but also a bit of fun along the way!

Meet the Heavyweights of Landing Page Creation

In this corner, we have Instapage—a strong contender known for its impressive customization options and focus on conversion optimization. It empowers marketers to reduce costs, grow conversions, and deliver relevant landing page experiences that increase brand trust, customer loyalty, and conversion rates. Next up is Ninja Forms, an innovative solution that brings flexibility to the table, enabling users to create forms easily and integrate them into various platforms. Finally, in our third corner is ClickFunnels, a powerhouse designed for creating comprehensive sales funnels, making it a favorite for those looking to automate their marketing efforts. Each of these platforms has carved out a unique niche, making the competition fierce. So, let’s see which of these heavyweights will take the crown in various categories as we assess feature sets, performance, usability, and more!

Round One - Feature Showdown: What Do They Offer?

Template Variety and User Experience: A Closer Look

When it comes to landing pages, templates matter—a lot! Let’s first check out what Ninja Forms brings to the arena. Known primarily for its robust form-building capabilities, Ninja Forms offers a limited selection of templates primarily focused on lead generation and form submissions. The user interface is straightforward, making it relatively easy for newcomers to start crafting forms, but users may find themselves wishing for more choices when it comes to full-page designs. On the flip side, ClickFunnels offers an extensive library of professionally designed sales funnel templates. Its abundance of options can help users get quick wins, especially if they’re looking for high-converting designs. However, the steep learning curve can be a daunting task for those who are unfamiliar with its comprehensive features. Now, let’s turn our attention to the champion of customization, Instapage. With an extensive array of beautifully designed templates that prioritize conversion, user-friendliness, and A/B testing features, Instapage provides a seamless approach to crafting landing pages that convert. It perfectly balances aesthetics with functionality, making it a crowd favorite among savvy marketers. Overall, while each platform shines in its own way, it’s evident that Instapage outshines competitors regarding customization and conversion-focused features.

Instapage: The Ultimate Solution for Tailored Experiences

Instapage presents users everything they need to create stunning landing pages from start to finish. Its unmatched customization options allow marketers to tailor their landing pages precisely to their target audience, ensuring each experience resonates with visitors. With advanced A/B testing, heatmaps, and analytics integration, Instapage serves not just as a tool, but as a partner in your success journey. This platform strongly emphasizes conversion rate optimization through its intuitive design and editing capabilities, enabling marketers to showcase their brand's identity effectively while driving visitors towards specific actions. By leveraging these robust features, Instapage empowers marketers to make data-driven decisions that ultimately lead to reduced costs and higher conversion rates. With its offerings, you won’t just build landing pages; you’ll create experiences that increase brand trust and customer loyalty.

Round Two - Speed and Performance: A Critical Analysis

Did you know that website speed can take a central role in user experience akin to that perfect cup of coffee? If it takes too long, the enthusiasm can quickly fade. A slow-loading landing page could mean the difference between a converted lead and a lost opportunity. Let's take a closer look at how each of our three contenders performs in terms of speed and performance. Strong performance is crucial for retaining visitor interest and ensuring that the customer journey is as seamless as possible. So, how do these platforms stack up when the clock is ticking?

The Speed Boost that Instapage Offers

  1. Instapage pages load exceptionally fast due to optimized, lightweight designs.
  2. Utilizes global content delivery networks (CDNs) to reduce latency for users worldwide.
  3. Advanced caching mechanisms ensure minimal load times even during high traffic.
  4. Regular performance monitoring tools help maintain and enhance speed.

Ninja Forms: Speed Considerations

  1. Primarily lightweight due to its simplicity, leading to quick loading times.
  2. Performance can vary based on external factors due to limited comprehensive features.
  3. Integrations might slow down performance if not optimized.

The Quickness of ClickFunnels

  1. Offers reasonably fast load times for users, thanks to optimized funnel structures.
  2. However, the extensive feature set may lead to performance drops during high traffic.
  3. The presence of numerous scripts and third-party integrations may affect speed.

In conclusion, when considering speed and performance, Instapage undoubtedly has the edge. By being designed specifically for quick and responsive user experiences, it provides an advantage over Ninja Forms and ClickFunnels, ensuring that every second counts towards conversion.

Round Three - Usability: Making It Easy

Now, let’s guide our readers through usability in a friendly tone! Every platform aims to be accessible, but how do they fare when it comes to user experience? Ninja Forms takes pride in its intuitive interface, allowing users to create a form with just a few clicks. However, while ease of use is a significant advantage, it does require a bit of a learning curve for advanced features. ClickFunnels, on the other hand, is a powerhouse packed with features. But if you're not already tech-savvy, you could find yourself facing a bit of a steep learning curve. Nonetheless, once you get the hang of it, users can create stunning funnel pages effortlessly. Enter Instapage: this platform really shines in its accessibility. With its drag-and-drop editing functionality, comprehensive support resources, and a plethora of templates to choose from, marketers can hit the ground running. It empowers not just the tech-savvy but also welcomes newcomers, ensuring that everyone can craft exceptional landing page experiences.

Round Four - Support and Guidance: Your Allies in the Journey

Support is like the trusty sidekick by your side—helping you out when the going gets tough. Ninja Forms offers fantastic support with dedicated resources and an active community forum, making it easier for users to get answers instantly. Plus, their live chat option provides timely assistance when you need it most. On the other hand, ClickFunnels boasts extensive customer support, featuring live chat and a plethora of educational resources including detailed tutorial videos, webinars, and community forums. However, some users have claimed that response times can vary. Instapage, however, stands out with its robust support system, offering live chat, email support, and a rich library of resources, including step-by-step guides and webinars. It seems Instapage pairs excellent features with great support, ensuring users feel confident every step of the way.

Round Five - Dollars and Sense: Understanding Pricing Structures

Price may often play a pivotal role in decision-making. Each platform thinks differently regarding pricing tiers. Instapage offers a competitive pricing model that provides full access to premium features, ensuring no hidden costs for businesses aiming for high conversions. Ninja Forms takes the cake for affordability, as it employs a freemium model that allows users to start free and gradually upgrade as their needs grow. ClickFunnels, while offering an all-in-one solution, comes at a steeper price point—this could pose a challenge for smaller businesses. Each option presents its merits, and it's essential to weigh what will work best for you, considering your budget and needs.

Ultimately, while Instapage, Ninja Forms, and ClickFunnels each have their unique strengths, choosing the right platform boils down to your specific requirements. Instapage shines particularly brightly in areas such as customization, speed, and support — making it an invaluable tool for marketers aiming for exceptional landing page performance. Whether you value features, assistance, or cost-effectiveness, this guide hopefully paved the way for informed decision-making. Why not take Instapage for a spin with its free trial to see how it can transform your landing page experience today?

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