How Ninja Forms vs. Beaver Builder vs. Instapage stack up against each other

Compare Instapage with Ninja Forms and Beaver Builder to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from Ninja Forms and Beaver Builder.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Swytch shifts into high gear with Instapage

Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.

Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

Swytch shifts into high gear with Instapage

Autopilot exceeds conversions goals with personalized landings

Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.

Swytch shifts into high gear with Instapage

CFI Financial Group invests in personalization with Instapage

CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions

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4.5/5
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7.7/10
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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. Ninja Forms vs. Beaver Builder – The Ultimate Showdown

Choosing the right landing page builder can feel a bit like casting for a blockbuster superhero movie; you need a balanced team to handle the many challenges in digital marketing. You want a crew that’s efficient, easy to work with, and packed with supercharged features that ultimately push your marketing efforts to new heights. In our comparison of Instapage, Ninja Forms, and Beaver Builder, we’ll explore how these platforms strive to assist marketers in their quests to boost conversions, build brand trust, and foster customer loyalty. Grab your popcorn because this comparison promises not just insights but a fun exploration into the world of landing page creation! With a spotlight on Instapage's ability to empower marketers by reducing costs while increasing conversion rates, you'll discover the unique strengths each contender brings to the table. So, let’s dive in and explore the superpowers of these three landing page builders.

Meet the Challengers

In the left corner, we have Instapage, a premier landing page creation platform championed for its superior customization options and conversion optimization tools. It’s designed specifically for marketers seeking to create targeted landing pages that not only draw in traffic but also convert visitors into customers. Next up is Ninja Forms, known for its versatility as both a form building and landing page tool. It's friendly for both beginners and experienced marketers, thanks to its flexible features and user-friendly interface. Finally, we have Beaver Builder, a powerful drag-and-drop page builder for WordPress that lets users design unique, highly customizable landing pages right from the WordPress dashboard. Each of these tools has its unique flair and strengths, making them formidable competitors in the digital arena. Whether you prioritize user experience, functionality, or pricing, knowing what each platform excels at can help you make a more informed decision.

Round One - Features Showdown

Template Variety and User Experience

When we talk about features, especially the availability of templates, these three contenders each have something special to offer. Instapage stands out with its extensive library of professionally designed templates, which are customizable to fit various marketing campaigns. With built-in A/B testing capabilities, marketing teams can experiment with different page versions to discover what converts best—an absolute plus for conversion optimization. Ninja Forms, while primarily a form builder, allows users to create simple landing pages too. However, their template options are not as extensive or versatile as Instapage’s. Meanwhile, Beaver Builder offers a rich collection of templates and a flexible drag-and-drop editor, providing strong customization options. All three tools strive to simplify the user experience, yet Instapage’s focus on conversion-driven design gives it the edge.

Instapage: The Allies of Customization and Conversion Rates

Instapage creates a unique position in the market by emphasizing customization and optimization tools that elevate brand experiences. This platform isn’t just about creating landing pages; it’s about optimizing every aspect of the user experience to drive conversions. With features such as easy-to-use visual editors, seamless integration with marketing tools, and analytics tracking, marketers can make data-backed adjustments to their landing pages swiftly. Instapage allows for complete freedom in crafting and personalizing landing pages, minimizing setup time and maximizing effectiveness. Empowering marketers to reduce costs while delivering relevant landing page experiences ultimately builds greater brand trust and customer loyalty. By unlocking capabilities that boost conversion rates, Instapage truly positions itself as a strategic partner in the marketing game.

Round Two - Speed and Performance

Ah, the essence of speed! No one likes waiting, and in the digital realm, slow-loading pages can be as frustrating as sitting in gridlock during rush hour. In this round, let’s explore how our challengers perform in terms of speed and efficiency—because every second counts in keeping potential customers engaged. After all, a faster landing page ensures a smoother user journey, leading to higher conversion rates. Instapage boasts impressive load times thanks to its optimized server infrastructure, while Ninja Forms performs reasonably well, though it may lag behind due to its dual functionality. Beaver Builder is also known for solid speed; however, performance can hinge on the overall setup of the WordPress environment. Let’s break down the specifics as we highlight how each player stacks up!

Instapage Advantages:

  1. Lightning-fast loading times due to optimized server performance
  2. Efficient infrastructure that ensures minimal downtime
  3. Built-in A/B testing features that don’t slow down performance
  4. Integration with various analytics tools for real-time performance tracking

Ninja Forms Advantages:

  1. Flexible form creation that maintains solid speed
  2. Decent performance for straightforward landing pages
  3. Quick server response times in most scenarios

Beaver Builder Advantages:

  1. Well-optimized performance for WordPress-based setups
  2. Good page load speeds under optimal conditions
  3. Responsive design capabilities that maintain efficiency

In the battle of speed and performance, Instapage takes the crown, but Ninja Forms and Beaver Builder faithfully hold their ground. The choice ultimately depends on your specific needs and setups but remember, when it comes to captivating users with rapid performance, Instapage leads the way.

Round Three - Ease of Use

As we explore usability, each platform offers paths to success, whether you are a complete novice or an experienced pro. Instapage's intuitive interface allows users to craft beautiful landing pages without a steep learning curve. Its drag-and-drop functionality paired with an array of customization options makes it approachable yet powerful. Ninja Forms is also user-friendly, especially for those who want an easy introduction to form creation and landing pages without delving too deep into tech. However, as its capabilities expand, so does the learning curve. Beaver Builder thrives in this area as well with its seamless integration into WordPress; its visual editing makes page building straightforward and satisfying. Regardless of the platform you choose, with a little practice, you could feel like a seasoned expert making marketing magic in no time.

Round Four - Customer Support Heroes

Each of our contenders has its support squad, always ready to jump in and assist when users encounter challenges. Instapage prides itself on having a dedicated customer support team that can be reached via chat or email, providing swift assistance for any inquiries. Additionally, they maintain a range of resources like helpful documentation and a vibrant community forum for users to share tips. Ninja Forms offers responsive support through its email and ticketing system, and users can access comprehensive tutorials and documentation to navigate the setup process smoothly. Beaver Builder boasts a rich knowledge base, with a mix of community forums and direct support channels available for assistance. All three platforms deliver, ensuring users don't feel lost on their journey.

Round Five - Pricing Pit Stop

Diving into pricing structures inevitably reveals a spectrum of value propositions. Instapage follows a subscription model that, while potentially pricier, offers a breadth of features tailored for serious marketers prioritizing conversion. Ninja Forms operates on a freemium model, drawing in users with its free version while providing premium features via paid licenses. For those with budget constraints, this may be an appealing option. Beaver Builder also offers flexible pricing plans with its extensive features available at competitive prices, making it viable for both small projects and large-scale operations. Ultimately, it’s crucial to align your budget with your specific needs, ensuring favorable investment returns.

To wrap up this exhilarating showdown, remember that while all three platforms showcase distinct strengths, the best choice hinges on your individual needs and objectives. Whether you prioritize features, customer support, or flexible pricing models, it's important to reflect on what you attain from a landing page builder. So, if driving conversions and customizing expert experiences is what you seek, consider giving Instapage a try with a free trial or demo to see firsthand how it can empower your marketing efforts and optimize your landing pages.

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