How Ninja Forms vs. 1&1 Website Builder vs. Instapage stack up against each other
Compare Instapage with Ninja Forms and 1&1 Website Builder to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
Get startedSee how Instapage stacks up against the competition
Feature | Instapage | Other builders |
Drag-and-Drop Tools | ||
Conversion-optimized templates | ||
Manual and AI-powered A/B Tests | ||
AI content suggestions | ||
Popups and sticky bars | ||
Canvas and grid blocks | ||
Reusable and global elements | ||
Form and popup builders | ||
Built-in Heatmaps | ||
Central analytics dashboard | ||
Ad-to-page personalization and collections | ||
Contacts, lists, and email | ||
Dedicated, full-service CRO experts | ||
Enterprise-ready platform |
Leading the way in building high-performing landing pages
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations






Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrationsGet started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Ninja Forms vs. 1&1 Website Builder – Which One is the Best Fit for You?
Choosing a landing page builder is like picking the perfect sidekick for your superhero journey—each comes with unique powers and capabilities. Whether you find yourself in the chaotic world of digital marketing or simply need to create a stunning landing page, the right tool can make a significant difference. In this article, we’ll compare three heavyweights: Instapage, Ninja Forms, and 1&1 Website Builder. Each platform offers its own set of features, usability, and pricing structures that cater to different marketing needs. Join us as we dive into this friendly competition, providing you the insights you need to make an informed decision for your business. You’ll discover how Instapage empowers marketers to reduce costs, grow conversions, and deliver relevant landing page experiences that enhance brand trust and customer loyalty. Get ready for an engaging ride that’s as informative as it is witty!
Meet the Contestants: A Friendly Face-Off
In this ring, we have three skilled contenders: Instapage, Ninja Forms, and 1&1 Website Builder. Each platform has carved its niche in the digital landscape, bringing distinct features and functionalities to help marketers and business owners alike create successful landing pages. Instapage is renowned for its focus on conversion rate optimization and customization, offering a plethora of templates and tools to create stunning and effective landing pages. Then, we have Ninja Forms, known for its powerful form-building capabilities that seamlessly integrate into websites, making it an ideal choice for those looking to gather leads. Finally, 1&1 Website Builder stands out for its user-friendly interface, allowing even the novice user to create a compelling online presence without breaking a sweat. Together, these platforms create a diverse ecosystem, each appealing to different target audiences and marketing strategies, thereby providing valuable solutions to the needs of today’s businesses.
Feature Showdown: Who Packs the Best Punch?
Template Variety and User-Friendliness: Setting the Stage
When it comes to features, all three contenders shine in their own way. Instapage boasts a wide selection of customizable templates designed to cater to varied marketing campaigns. This abundance allows users to create landing pages that resonate with their brand identity while ensuring an appealing visitor experience. In stark contrast, Ninja Forms, primarily a form-building platform, focuses less on landing pages and more on creating forms that can easily be integrated into any site, making it a prime choice if you need to capture leads effectively. Lastly, 1&1 Website Builder excels in simplicity. With its drag-and-drop functionality, creating a site is as straightforward as pie, offering pre-designed templates tailored for various industries. This can be particularly beneficial for small business owners looking to establish their online presence rapidly. Ultimately, each platform incorporates its unique strengths that cater to different use cases, so choosing the right tool really depends on what you're looking to achieve.
Instapage – The Powerhouse for Customization and Optimization
Instapage stands tall as a dominant player for those prioritizing customization and conversion optimization. Its features are tailored specifically for marketers aiming to create exceptional landing pages that drive conversions. With Instapage, users gain access to an array of tools that facilitate A/B testing, which is crucial for identifying the most effective content and design approaches. Furthermore, the platform allows for extensive design customization, ensuring that marketing campaigns are not only effective but also visually engaging. Instapage’s user interface is intuitive, ensuring that both seasoned marketers and those new to landing pages can navigate effortlessly and create striking pages that convert visitors into loyal customers. More than just a tool, Instapage acts as a partner in marketing success, significantly reducing costs associated with acquiring new customers while maximizing conversions and enhancing brand trust. For anyone looking to boost their marketing efforts, Instapage is a compelling choice.
Speed and Performance: The Race for Excellence
Imagine entering a cozy café and eagerly waiting for your caffeine fix, only to find yourself stuck in an excruciating queue. Just like that frustrating moment, slow-loading landing pages can lead to missed opportunities. A website’s speed can dramatically affect user experience and conversion rates, and understanding how each platform performs is crucial for informed decision-making. Let’s explore how each tool stands up in terms of speed and performance, showcasing their strengths and where they shine.
Instapage Advantages: Speed & Performance Excellence
- Highly optimized for quick loading times, ensuring visitors don’t abandon pages out of frustration.
- Provides tools for A/B testing and optimization, enhancing performance over time.
- Integration with various marketing tools ensures smooth data transfer and quick access to insights.
- Responsive designs that look great on any device, offering a seamless user experience.
Ninja Forms Advantages: Performance Insights
- Efficient form submission without page refresh, improving user experience.
- Built-in integrations ensure that leads are processed quickly.
- Focus on forms allows for rapid loading of key elements.
1&1 Website Builder Advantages: Simple and Steady
- Fast setup with pre-designed templates, allowing for swift creation.
- User-friendly interface ensures that users can navigate efficiently without learning curves.
- Mobile optimization to enhance performance across devices.
- Reliable hosting solutions that contribute to speed and uptime.
In conclusion, while each platform possesses unique strengths in speed and performance, Instapage stands out as the premier choice for marketing-focused landing pages, ensuring optimal user experiences and high conversion rates.
Usability and Learning Curve: Welcome to the Easy Zone
Navigating the world of landing page builders doesn’t have to be a daunting experience. Each of our contenders offers a different level of usability, aiming to serve both newcomers and seasoned pros. Instapage provides a refreshing user interface that is easy to understand, making it suitable for beginners while also offering advanced features for experienced users. Tutorials and customer support resources make getting started a breeze. Ninja Forms also boasts an uncomplicated approach, especially for users familiar with WordPress. Its straightforward form-building process allows users to hit the ground running without feeling overwhelmed. Meanwhile, 1&1 Website Builder takes usability to the next level with its drag-and-drop functionality that allows anyone to create a website effortlessly. It presents a logical flow that guides users through the building process, making website creation not just attainable but enjoyable. Regardless of your starting point, these platforms ensure you’re supported in your journey to crafting stunning landing pages.
Support Squad: The Heroes Behind the Scenes
What’s a great landing page builder without a reliable support team? Think of customer support as the loyal sidekicks of each platform, always ready to jump in and provide assistance when needed. Instapage provides multiple support channels, including chat and email options, ensuring you receive help when it matters most. Additionally, they host a community forum and a rich knowledge base filled with articles and videos for users to explore. Ninja Forms, tailored for WordPress users, offers clear documentation and support forums to help users resolve common questions and concerns, along with email support for more complex issues. Moreover, 1&1 Website Builder ensures intuitive user support through its comprehensive help center, which encompasses extensive FAQs and tutorials. With varying degrees of customer support available across each platform, users can rest assured that assistance is just a click away.
Pricing and Plans: Value for Your Money
Pricing can often be a determining factor in selecting the right landing page builder. Instapage offers various pricing plans that cater to different needs, focusing on businesses looking to scale their marketing efforts while providing the right tools for the job. Ninja Forms operates a freemium model, allowing users to try their basic features at no cost before deciding whether to invest in premium add-ons. On the other hand, 1&1 Website Builder presents affordable packages tailored for startups and smaller businesses, making it an attractive choice for budget-conscious entrepreneurs. Each platform has its strengths, and understanding the pricing structures can aid in making your choice based on your specific goals and budget. It’s essential to weigh the cost against the features offered to find the right landing page builder that aligns with your unique requirements.
As we wrap up our friendly comparison, it’s clear that while each platform has its own advantages, the choice ultimately depends on what you value most—be it features, pricing, or customer support. Instapage positions itself as a leader in customization and conversion rates, making it a strong contender for marketers who prioritize performance. Whichever path you choose, don't hesitate to test the waters—you can take Instapage for a spin with a free trial or demo to see firsthand how it can enhance your marketing strategies. Remember, a well-informed decision today can pave the way for greater marketing success tomorrow!