How Net-Results vs. Kontactr vs. Instapage stack up against each other

Compare Instapage with Net-Results and Kontactr to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

Get started
1200+ reviews from
Hello fresh
Honey
Zendesk
Vimeo
Garthner
Master class

See how Instapage stacks up against
the competition

Features that set us apart from Net-Results and Kontactr.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Swytch shifts into high gear with Instapage

Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.

Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

Swytch shifts into high gear with Instapage

Instapage helps Evolve boost conversion rates across Facebook

The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.

Swytch shifts into high gear with Instapage

Vita escalate lead generation efforts and client engagement with Instapage

Vita is a full-spectrum professional brokerage firm in the employee benefits industry

Review platform 1
4.3/5
472+ real reviews
Review platform 2
4.5/5
363+ real reviews
Review platform 3
4.5/5
363+ real reviews
Review platform 4
7.7/10
56+ real reviews

Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. Net-Results vs. Kontactr – Navigating Your Landing Page Choices

Choosing the right landing page builder can feel a bit like assembling a superhero team for your marketing mission. Each contender brings unique powers to the table, aiming to transform your online presence and drive conversions. With so many options available, it can be challenging to decide which platform will best help you achieve your marketing goals. In this comparison, we will explore three popular choices – Instapage, Net-Results, and Kontactr. Each platform has its strengths, ultimately benefiting marketers looking to improve their landing page effectiveness. Join us as we navigate the features, performance, usability, support, and pricing of these platforms, with a special spotlight on how Instapage empowers marketers to reduce costs, grow conversions, and create tailored landing page experiences that enhance brand trust, customer loyalty, and conversion rates.

Meet the Competitors

In this corner, we have Instapage, the heavyweight champion of customizable landing pages. Known for its powerful conversion optimization tools and a vast library of templates, Instapage is the choice for marketers who want versatility and effectiveness. Next up is Net-Results, a prominent player recognized for its robust marketing automation features, offering an all-in-one solution for managing campaigns and tracking performance seamlessly. Lastly, we have Kontactr, which prides itself on an intuitive approach to lead generation forms. Designed with simplicity in mind, Kontactr is here to make capturing leads easy and efficient, especially for those just starting their online marketing journey. Each of these platforms has its niche and strengths, providing unique solutions tailored to the needs of different types of businesses. Whether you’re a seasoned marketer or a novice, understanding the distinctive advantages of each contender can inform your decision, ultimately selecting the right one for you.

Round One - Feature Showdown

Evaluating Template Variety and Usability

When it comes to features, the variety of templates and ease of use are paramount in a landing page builder. Instapage shines with its extensive library of pre-designed templates that can cater to various industries, each fully editable to suit your brand’s aesthetic. The interface is also user-friendly, making it easy for newcomers to start building beautiful landing pages without any coding knowledge. On the other hand, Net-Results focuses heavily on its automation capabilities while providing a range of templates, though it has fewer design customizations compared to Instapage. While Net-Results steps up the game with its customer journey features, some users may find its template options a little restrictive. Kontactr, while simple to navigate, offers a more limited selection of templates, which might not satisfy users needing extensive customization. Overall, while all platforms boast their unique features, Instapage emerges as a front-runner due to its superior template diversity and user-friendliness which enhance the user experience significantly.

Instapage: Your Partner in Customization and Conversion Growth

Among the three contenders, Instapage stands out as the ultimate tool for marketers seeking to optimize conversions through unmatched customization options. Its drag-and-drop interface allows users to create stunning and personalized landing pages in mere minutes. Coupled with robust A/B testing capabilities, Instapage empowers marketers to experiment with various designs and content strategies, ensuring that they discover the most effective combinations for maximizing conversion rates. Additionally, with features like dynamic text replacement and integrations with various marketing tools, it not only enhances the user experience but also provides marketers with actionable insights to refine their strategies. By allowing brands to create relevant landing page experiences tailored to their audience, Instapage helps build trust and foster customer loyalty, ultimately driving up conversion rates and reducing marketing costs. This level of customization truly puts Instapage a step ahead of the competition.

Round Two - The Need for Speed

Let’s dive into a playful analogy—imagine waiting in line at your favorite coffee shop. Every second you spend there can feel like an eternity, especially when you're eager for that morning boost. In the same way, website loading times can significantly impact user experience. Slow loading pages can turn eager visitors into frustrated abandoners, making speed a critical factor for landing page builders. In this round, we’re shining a light on how each platform stacks up when it comes to speed and performance.

Instapage Advantages:

  1. Instapage employs cutting-edge technology to ensure rapid loading times, minimizing user waiting.
  2. Smart caching capabilities further enhance speed, ensuring consistency under heavy traffic.
  3. Pages built on Instapage are optimized for faster performance across all devices.
  4. The platform’s content delivery network (CDN) guarantees speedy access to landing pages worldwide.

Net-Results Advantages:

  1. Net-Results offers automatic image optimization to reduce load times effectively.
  2. It includes performance tracking, allowing users to identify slow-loading components.
  3. Smart caching is also implemented for improved speed on frequently accessed pages.

Kontactr Advantages:

  1. Kontactr facilitates speedy access through minimalistic design approaches.
  2. The platform is built with efficient code for faster load times.
  3. Integration with external services is straightforward, supporting speedy response rates.
  4. Real-time lead capture ensures that users can connect quickly without delays.

In conclusion, speed is vital for keeping visitors engaged, and in this comparison, all three platforms bring unique strengths. However, Instapage's dedication to advanced technology and performance optimization solidifies its position as the best choice when speed is a priority.

Round Three - Navigating Usability and Learning Curves

As we move into our third round, usability and the learning curve come into play. Each platform aims to cater to both newcomers and experienced marketers, but how do they achieve this? Instapage is commended for its user-friendly interface, designed to help users quickly grasp its functionalities without feeling overwhelmed. The intuitive layout allows marketers to create, edit, and publish landing pages effortlessly. In contrast, while Net-Results offers a comprehensive suite of tools, its vast features can sometimes pose a challenge for new users. Likewise, Kontactr excels in simplicity, making it accessible for those just venturing into web marketing. It allows new users to create forms quickly, but it may not offer the depth of customization desired by seasoned marketers. Overall, all three platforms provide various levels of support and user education, ensuring that regardless of your experience level, you'll find guidance on your journey to success.

Round Four - Support Heroes

When it comes to customer support, each platform asserts its unique advantages, resembling loyal sidekicks ready to assist users at every turn. Instapage offers extensive support options, including live chat, email, and an extensive knowledge base filled with articles, guides, and webinars to help users maximize their experience. Net-Results also delivers solid support, with dedicated account managers available via their robust customer service system, alongside a user community that fosters peer support. Kontactr, with its straightforward approach, provides decent support, though it primarily relies on email assistance and basic resources. While all platforms prioritize customer support, Instapage's comprehensive offerings and quick response times make it a standout choice.

Round Five - Pricing Dynamics

Breaking down pricing structures will help you decide which platform offers the best value aligned with your business needs. Instapage utilizes a tiered pricing structure, making it flexible for various budget ranges, accommodating both startups and larger enterprises. While it may represent a higher investment at face value, many users find that the gains in conversions offset the costs. Net-Results operates on a subscription model based on features selected, making it adaptable but potentially pricier for users requiring advanced marketing tools. In contrast, Kontactr is often the most budget-friendly option, appealing to smaller businesses or those just beginning their marketing journeys, yet its functionality may not compete with the enhanced features provided by Instapage. Ultimately, consider which aspects of pricing are most critical to your marketing goals, and balance them with the needs your business requires.

To wrap up this friendly comparison, our deep dive into Instapage, Net-Results, and Kontactr reveals that while each platform possesses its strengths, the ideal choice rests on what aligns best with your unique goals. Features, support, and pricing all weigh heavily in your decision-making process. If customization and effective conversion strategies are high on your list, Instapage is your champion. Encourage readers to explore Instapage’s capabilities through a cost-free trial or demo and witness firsthand how it can support their growth and success.

FAQs

Try the most advanced landing page platform today