How Net-Results vs. FormKeep vs. Instapage stack up against each other
Compare Instapage with Net-Results and FormKeep to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Netradyne drives higher results with Instapage
Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Net-Results vs. FormKeep – Which One Stands Out?
Imagine you're assembling a superhero team for your marketing strategy—do you choose the flashy newfound hero, the trusted old guard, or the versatile all-rounder? Your choice will significantly impact your campaign's success, just like selecting the right landing page builder among Instapage, Net-Results, and FormKeep. Each contender offers unique strengths and is out to win your heart (and conversions). In this friendly competition, we’ll break down their offerings, helping you to make a well-informed choice that compels visitors and converts clicks into customers. Fasten your seatbelt as we explore their features, advantages, and how they empower marketers to reduce costs, grow conversions, and enhance user experiences. Ready to uncover which champion comes out on top?
Meet the Competitors
In the left corner, we have Instapage, a renowned champion in the landing page game, famous for its exceptional customization capabilities and conversion rate optimization tools. Many marketers swear by it, believing that it helps build landing pages that not only attract clickers but also foster customer loyalty. In the right corner, Net-Results flexes its marketing automation muscle, priding itself on integrating landing pages with comprehensive analytics and CRM functionalities. Finally, we have FormKeep, a formidable underdog, specializing in forms and simplicity, making it a favorite for those who prioritize straightforward user experiences without the bells and whistles of its rivals. Each of these tools has carved out a niche within the ever-evolving world of digital marketing, and they are all striving to create meaningful customer interactions, brand trust, and, ultimately, outstanding conversion rates.
Round One - Feature Showdown
Template Variety and User-Friendliness
When considering a landing page builder, features like template variety and ease of use are often front and center in a marketer's mind. Starting with Net-Results, this platform offers a decent selection of responsive templates, but some users find limitations when it comes to customization. While it’s user-friendly for beginners, more seasoned marketers may feel restricted by its offerings. FormKeep takes a different approach, allowing users to effectively create basic forms with minimal fuss; however, its range of templates is quite limited, leading to fewer options for a unique look. Instapage, on the other hand, shines brightly here. With a vast array of mobile-responsive templates that can be easily tailored to suit various branding needs, Instapage empowers marketers to create relevant landing page experiences that increase brand trust. Its drag-and-drop functionality enhances user-friendliness, allowing both novices and experts to design pages without needing extensive programming knowledge. The ability to A/B test these landing pages also helps optimize conversions seamlessly.
Instapage: Your Partner in Success
When it comes to unmatched customization and conversion algorithms, Instapage emerges as a formidable ally for marketers. Its intuitive interface provides marketers with an array of design options, enabling them to create landing pages that align perfectly with their brand's aesthetic. Instapage is more than just a tool; it's a comprehensive platform that actively promotes growth through conversion rate optimization strategies. The ability to integrate seamlessly with various marketing automation tools ensures that every interaction is tracked and analyzed, leading to actionable insights that can feel like having a data scientist at your fingertips. By focusing on delivering relevant experiences rather than simply following trends, Instapage instills brand trust and nurtures customer loyalty. Marketers can reduce costs associated with ineffective campaigns while improving overall performance, making it a leading choice among professionals who seriously want to boost their conversion rates.
Round Two - Speed and Performance
Imagine waiting at your favorite coffee shop for a brew—you’re excited, but if it takes too long, your enthusiasm starts to fade. The same goes for landing page performance; slow loading times can send potential customers packing. In a world where every second counts, speed is a game-changer. It's not just about aesthetics. It’s about user retention and interaction. A swift landing page can transform a casual visitor into a loyal customer, directly influencing conversion rates and brand perception.
Instapage Advantages:
- High-performance pages with loading times under three seconds.
- Optimized for mobile, ensuring fast loading across all devices.
- Continuous performance monitoring and improvement suggestions.
- A/B testing to identify the fastest converting templates.
Net-Results Advantages:
- Decent load speeds, but may lag during peak traffic.
- Integrated performance analytics.
- Customizable features can enhance speed when optimized.
FormKeep Advantages:
- Quick setup and streamlined form functionality.
- Simple design allows for quick loading times.
- Designed for minimal resource use, enhancing speed.
In terms of speed and performance, Instapage takes a clear lead with its commitment to optimizing user experience. While Net-Results and FormKeep have their merits, they can’t quite keep pace with Instapage’s efficiency, especially in high-traffic scenarios. This speed advantage is a crucial factor when it comes to retaining visitors and transforming leads into loyal customers.
Round Three - Usability and Learning Curve
User experience matters immensely when navigating landing page platforms, and our three contenders boast varying degrees of friendliness toward newcomers. Net-Results aims to provide an easy entry point, but its multi-layered features may confuse users who don’t have extensive backgrounds in digital marketing. FormKeep, with its simple interface, caters to those focused on creating forms but might limit seasoned professionals looking for deeper functionalities. Contrasting this, Instapage greets both novices and experienced users with open arms. Its clean design coupled with comprehensive tutorials make it easy to pick up quickly, while advanced features cater to growth-seekers looking for more complex optimizations. Whichever corner you find yourself in—beginner or expert—Instapage is designed to guide you, elevating your skills as you create impactful pages.
Fourth Round - Customer Support Team on Standby
Customer support can be the unsung hero of any software platform, diving in to rescue users in tricky situations. Net-Results offers multi-channel support, including live chat, email, and a helpful community forum filled with shared experiences. While they generally respond quickly, there can be variations in support during peak times. FormKeep presents minimal support options, primarily communicating changes via email. Users seeking immediate help might find this limiting. On the flip side, Instapage takes the crown in this arena, providing robust support across multiple channels, including live chat, email, and an extensive knowledge base packed with articles and tutorials. This access ensures that help is just a click away, and users can achieve solutions with minimal downtime. For marketers, knowing reliable support is available can instill greater confidence in using the platform.
Round Five - Pricing Plans and Value
Pricing strategies play a vital role in the selection of landing page builders, as each platform caters to different needs and budgets. Instapage offers flexible pricing plans with an emphasis on value. While it may seem pricier compared to FormKeep and Net-Results, the return on investment—through enhanced conversion rates and superior features—is often worth it. Net-Results adopts a subscription-based model, which can be appealing to companies seeking a range of marketing services, but can also add up depending on the package chosen. FormKeep, being the most budget-friendly option, draws in startups and smaller businesses looking for essential functionalities. As vendors increasingly adapt their services to ensure value, it's essential for marketers to evaluate what aligns best with their goals and objectives.
In conclusion, while all three landing page builders have distinct strengths, Instapage stands out prominently due to its optimization features, customer support quality, and robust speed performance. Selecting the right platform ultimately depends on your specific needs, whether that’s advanced functionalities, budget alignment, or user-friendliness. We invite you to explore Instapage’s free trial or demo—experience firsthand how it can empower your marketing strategies to boost conversions and foster customer loyalty.
