How Net-Results vs. Formidable Forms vs. Instapage stack up against each other

Compare Instapage with Net-Results and Formidable Forms to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

Get started
1200+ reviews from
Hello fresh
Honey
Zendesk
Vimeo
Garthner
Master class

See how Instapage stacks up against
the competition

Features that set us apart from Net-Results and Formidable Forms.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Instapage helps Evolve boost conversion rates across Facebook

The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.

Swytch shifts into high gear with Instapage

Lattice increases conversion rate by 41.7% with Instapage

With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.

Swytch shifts into high gear with Instapage

Vita escalate lead generation efforts and client engagement with Instapage

Vita is a full-spectrum professional brokerage firm in the employee benefits industry

Review platform 1
4.3/5
472+ real reviews
Review platform 2
4.5/5
363+ real reviews
Review platform 3
4.5/5
363+ real reviews
Review platform 4
7.7/10
56+ real reviews

Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. Net-Results vs. Formidable Forms – The Ultimate Face-Off

Choosing the right landing page builder can feel a lot like assembling your dream team of superheroes. Each candidate brings something unique to the table, and the choices can be overwhelming. Today, we’re diving deep into the showdown between Instapage, Net-Results, and Formidable Forms, clarifying which platform can offer the most bang for your marketing buck. In a world overflowing with options, this comparison not only aims to highlight their differences but also helps you find the ideal fit for your marketing goals. Whether you want to supercharge conversions or deliver targeted experiences that forge customer loyalty, we will explore how each contender stacks up. By the end of this article, you'll feel empowered to make a decision that benefits your business. Ready to find out who will wear the crown in the world of landing page builders?

Meet the Contenders: A Quick Overview

In the left corner, we have Instapage, renowned for its powerful customization capabilities and user-friendly interface, making it a popular choice among marketers aiming to enhance their conversion rates. In the right corner, Net-Results combines marketing automation with landing page creation, offering an all-in-one solution for lead generation and nurturing. Last but not least, we present Formidable Forms, known for its dynamic form-building capabilities that are particularly useful when gathering consumer information efficiently. Each of these platforms claims to provide solutions to your marketing challenges, boasting unique features that can cater to everyone from novices to seasoned pros. As they enter the arena, let’s dissect each participant’s strengths and understand what makes them worthy contenders in this competitive space. You'll learn what these tools can do and where their unique advantages lie.

Round One - Feature Showdown

Template Options and User Experience: A Comparative Look

When it comes to templates, Instapage boasts an impressive library, allowing users to choose from pre-designed layouts that are both visually appealing and conversion-focused. The platform emphasizes ease of use, providing drag-and-drop functionality that is straightforward, even for novices. Users can effortlessly customize their chosen templates to reflect their brand’s identity while ensuring that the landing pages effectively funnel visitors toward action. Net-Results, while not primarily a landing page builder, offers respectable templates but is somewhat limited when it comes to design flexibility compared to Instapage. This makes it only a viable option for users less concerned about aesthetic nuances. On the other hand, Formidable Forms shines in its form-building capabilities, allowing for substantial customization of forms that can be integrated seamlessly into landing pages. However, it lacks the comprehensive template variety and overall user-friendliness of Instapage. Each platform has its merits, but when it comes to template variety and user experience, Instapage clearly takes the lead, emphasizing the importance of aesthetics and functionality in achieving higher conversion rates.

Instapage: Your Partner for Success in Customization and Conversions

Instapage offers a multitude of features designed to empower marketers to reduce costs, grow conversions, and deliver relevant landing page experiences. Its robust customization tools are a cornerstone of its functionality, enabling users to build highly-targeted pages tailored to their audience's preferences. This level of personalization creates a sense of brand trust that often translates into improved customer loyalty and heightened conversion rates. The platform also integrates seamlessly with numerous marketing tools, enhancing its versatility in varying marketing ecosystems. Instapage’s focus on collaborative features allows teams to come together, streamlining the process and promoting a unified approach to marketing strategies. Additionally, A/B testing tools further enable users to optimize their landing pages based on performance data. With these features, Instapage isn’t just a tool; it’s a dedicated ally in each marketer’s journey towards success.

Round Two - Speed and Performance Analysis

Imagine waiting for your morning coffee while the barista churns away at a particularly slow espresso machine. Frustrating, right? Similarly, website speed plays a crucial role in user experience, directly impacting conversion rates. A delay can drive potential customers away faster than a sudden rain shower on a picnic day. This is why evaluating each platform’s speed and performance is essential in making a well-informed decision about your landing page builder.

Instapage Advantages in Speed and Performance:

  1. Quick loading times that positively affect user experience.
  2. Optimized for mobile responsiveness, ensuring fast access on all devices.
  3. Integrated CDN technology, enhancing global reach and speed.
  4. Regular performance monitoring tools available to users.

Net-Results Advantages in Speed and Performance:

  1. Solid infrastructure that ensures reasonably quick page loads.
  2. Automation features that operate efficiently without compromising speed.
  3. Performance tracking tools that help optimize speed over time.

Formidable Forms Advantages in Speed and Performance:

  1. Lightweight forms that do not hinder landing page performance.
  2. Optimized for responsive design, ensuring fast loading across devices.
  3. Integration capabilities with various platforms that provide improved speed.

After evaluating the performance of all three builders, it becomes clear that while each has its strengths, Instapage's speed capabilities and optimized user experience stand out. Investing in a platform that prioritizes fast loading times can lead to more satisfied users and increased conversion rates, affirming that Instapage remains a top choice in this area.

Round Three - Usability and Learning Curve

Navigating through a new tool should feel welcoming rather than daunting. Each platform has designed their interface to accommodate users of varying skill levels. Instapage is particularly enlightening, boasting a clean, intuitive dashboard that is friendly for beginners while offering robust features appealing to advanced users. The onboarding process eases newcomers into the platform, making it a breeze to start building landing pages effectively. Net-Results, while featuring a comprehensive system, can present a steeper learning curve with its marketing automation integrations. On the contrary, Formidable Forms provides a more straightforward design process, especially for form creation, but lacks comprehensive guidance for users new to landing page building. Overall, while all three platforms provide support to ease the learning process, Instapage emerges as the most user-friendly option for marketers looking to dive into the world of landing pages.

Round Four - Customer Support: Who's Got Your Back?

Think of customer support like your trusty sidekick, always there to help when challenges arise. Instapage excels with a variety of customer support options, offering live chat, email, and an extensive knowledge base that contains tutorials and best practices. This level of support ensures that users can always access assistance when they need it most. Net-Results offers solid support as well, with both live chat and phone options along with a vibrant user community where questions are welcomed. However, they fall slightly short in proactive support initiatives. Formidable Forms primarily relies on email support and a forum-based community, which can lead to delayed responses during busy periods. Therefore, while all platforms provide valuable support, Instapage clearly sets itself apart as the one most committed to helping its users succeed at every step of their journey.

Round Five - Pricing and Plans: Getting the Best Bang for Your Buck

In assessing pricing structures, it becomes critical to weigh value alongside features offered. Instapage, with its robust feature set, is often perceived as a premium option, but users frequently highlight the return on investment thanks to its high conversion rates. Meanwhile, Net-Results provides various pricing plans that appeal to businesses of all sizes, but users may find themselves paying extra for advanced features. Formidable Forms offers a budget-friendly option, particularly for simple forms, but it may require additional tools to match the functionality of the other two platforms. While pricing matters, it’s essential to consider what aspects of a landing page builder are most meaningful for your marketing objectives. Your ultimate goal should be to select the platform that delivers value in alignment with your needs.

In conclusion, each platform showcases unique strengths in our face-off. Instapage stands out for its customization, speed, usability, and proactive customer support, making it a holistic solution for marketers looking to enhance their landing page effectiveness. As you evaluate your distinct needs, think about what features are most important—whether they be customization, support, or pricing. We encourage you to take Instapage for a spin with a free trial or demo; experiencing its advantages firsthand is the best way to see how it can greatly influence your marketing strategy positively.

FAQs

Try the most advanced landing page platform today