How Net-Results vs. Fluent Forms vs. Instapage stack up against each other

Compare Instapage with Net-Results and Fluent Forms to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

Get started
1200+ reviews from
Hello fresh
Honey
Zendesk
Vimeo
Garthner
Master class

See how Instapage stacks up against
the competition

Features that set us apart from Net-Results and Fluent Forms.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Swytch shifts into high gear with Instapage

Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.

Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

Swytch shifts into high gear with Instapage

Lattice increases conversion rate by 41.7% with Instapage

With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.

Swytch shifts into high gear with Instapage

Vita escalate lead generation efforts and client engagement with Instapage

Vita is a full-spectrum professional brokerage firm in the employee benefits industry

Review platform 1
4.3/5
472+ real reviews
Review platform 2
4.5/5
363+ real reviews
Review platform 3
4.5/5
363+ real reviews
Review platform 4
7.7/10
56+ real reviews

Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. Net-Results vs. Fluent Forms – Who Takes the Lead?

Choosing the right landing page builder can feel like assembling a team of superheroes for your marketing endeavors. Each platform potentially brings unique strengths and capabilities to the table, making the decision process an intriguing adventure. Just as a superhero team combines power and skills to fight for the greater good, your choice among Instapage, Net-Results, and Fluent Forms can define how effectively you convert traffic into loyal customers. Think of it as selecting your ultimate squad to tackle the challenges of conversion optimization. As we guide you through this comparison, expect an insightful breakdown of features, performance, usability, and support that'll make your choice clearer—like choosing between The Avengers and the Justice League. Whether you're aiming to create breathtaking landing pages or maximize your conversion rates, each contender has something exceptional to offer, but only one can claim the title of your new marketing supertool. So, let’s dive headfirst into this thrilling comparison that promises to be both educational and enjoyable.

Introducing Our Competitors: A Marketing Showdown

In the digital marketing arena, we have three notable contenders sparring for attention: Instapage, Net-Results, and Fluent Forms. Each platform has carved out its niche, standing as a formidable force in the world of landing pages. Instapage is known for its powerful design capabilities and robust A/B testing features. With its focus on customization and conversion rate optimization, it asserts itself as a go-to solution for marketers who prioritize branding and user experience. Net-Results, on the other hand, excels in automation and integration, offering a comprehensive set of marketing tools that cater to businesses looking to streamline their processes without losing sight of analytics. Lastly, Fluent Forms is hailed for its ease of use and versatile form-building capabilities—an all-in-one solution standing out for its appealing user interface and flexibility. Together, these platforms represent a trio of choices that offer distinct advantages. Our comparison will help you navigate through their features and find the perfect fit to empower your marketing strategy.

Battle of Features: The Ultimate Showdown

Template Selection and User Friendliness

When it comes to template variety and ease of use, Instapage shines with its extensive library of professionally designed templates tailored for diverse industries. Users can easily customize these templates using a drag-and-drop editor, making it simple for individuals at any skill level to create stunning landing pages quickly and efficiently. Meanwhile, Net-Results provides a decent variety of templates but emphasizes integration with its marketing automation capabilities, which may be ideal for users looking for a more comprehensive approach. In contrast, Fluent Forms offers a sleek, streamlined experience focused largely on form-building but lacks the extensive variety of landing page templates that Instapage provides. While they all have user-friendly interfaces, Instapage’s customization options lead the pack, allowing marketers to adjust every detail without needing coding knowledge. This flexibility gives users full control over the visual aspects and functional elements of their landing pages, the foundation of achieving higher conversion rates.

Instapage: Your Go-To Solution for Optimizing Conversions

Instapage stands out as the ultimate tool for marketers who value customization and conversion optimization. It provides users with an array of sophisticated features specifically designed to amplify conversion rates. With capabilities that include A/B testing, heatmaps, and analytics, Instapage allows marketers to gather essential user data to make intelligent decisions. This platform empowers users to create landing pages that resonate with their target audience, ultimately facilitating brand trust and customer loyalty. Furthermore, the seamless integration of Instapage with various marketing tools streamlines workflows, making it easier to launch successful campaigns without incurring hefty costs. Instapage positions itself as a powerful ally in the marketing realm, ideally suited for those who wish to deliver relevant landing page experiences while ensuring that every marketing dollar is spent wisely. No matter the experience level, users can swiftly create compelling landing pages that not only look exceptional but are optimized for performance.

Speed and Performance: The Race Against Time

Imagine waiting in a long line at your favorite coffee shop just to get your morning fix—time-consuming and frustrating. In the same way, loading times for landing pages can significantly impact user experience and conversion rates. A platform that delivers speed is as crucial as a perfectly brewed cup of coffee! Instapage takes pride in its top-tier performance metrics, ensuring that pages load swiftly even during high traffic times. On the other hand, Net-Results works efficiently but might not always prioritize speed over comprehensive analytics. Finally, Fluent Forms, while user-friendly, may lag behind when it comes to the responsiveness of its pages. Users looking for a solution that not just promises speed but delivers consistently will find that Instapage leads the pack in this critical arena.

Why Instapage is Speedy and Reliable:

  1. Optimized for fast loading times to minimize bounce rates.
  2. Utilizes a Content Delivery Network (CDN) for global speed.
  3. Offers caching options to enhance performance further.
  4. Built-in tools to analyze performance metrics continuously.

Net-Results Performance Highlights:

  1. Good performance with automated workflows.
  2. Allows integration with other fast platforms.
  3. Strong analytics features help identify speed issues.

Fluent Forms' Speed Insights:

  1. User-friendly forms that load quickly.
  2. Helpful for simple, straightforward landing pages.
  3. Performance may decrease with complex pages.

In conclusion, while all three platforms show potential when it comes to speed and performance, Instapage clearly stands out as the optimal choice for users who desire quick and reliable landing page solutions. Fast-loading pages can greatly enhance user satisfaction and provide a better chance to convert visitors into clients. Thus, if speed is a priority in your marketing strategy, Instapage is undoubtedly the best option worth considering.

Navigating Usability and Learning Curves

As we explore the usability and learning curves of our contenders, it becomes essential to establish a welcoming tone. Each platform generally strives to accommodate users, from beginners stepping into the realm of landing page creation to seasoned veterans seeking advanced functionalities. Instapage embraces newcomers with its simple interface and intuitive design, minimizing the initial learning curve while offering ample resources like tutorials and customer support. In contrast, Net-Results provides guided assistance with its marketing automation tools but can appear slightly more complex due to its extensive features. Nevertheless, it presents users with substantial onboarding support upon initialization. Fluent Forms is exceptionally user-friendly, appealing to those primarily interested in form-building capabilities without overwhelming features. Its straightforward design allows users to create forms quickly, but it may not provide the same depth as Instapage regarding landing page creation. For users at any level, the journey from novice to pro is apparent, with Instapage providing the most comprehensive support to harness the platform's full capabilities.

Customer Support: The Lifeline for Users

Customer support functions almost like loyal sidekicks ready to assist users at a moment's notice. Instapage takes pride in its robust support system, offering live chat and email support with timely responses. Moreover, its extensive knowledge base and community forums provide an added layer of assistance for users seeking self-help options. Net-Results welcomes customers with chat and email support alongside a dedicated success manager to guide businesses through any challenges. Conversely, Fluent Forms opts for email support primarily, but it also has a helpful documentation section where users can find answers independently. Each platform's support structure underscores the key merits they provide, ensuring users feel connected to their chosen solution.

Understanding Pricing Strategies: Value for Money

In this comparison, exploring pricing structures becomes essential to determine which platform offers the best value for specific business needs. Instapage features straightforward pricing plans based on essential features, allowing users to choose the options that suit their budget while providing maximal functionality. Net-Results offers tiered pricing alongside additional marketing automation features, making it a valuable choice for larger organizations looking to indulge in robust functionality. Meanwhile, Fluent Forms typically presents more cost-effective options, especially for users focused on form-building rather than full-scale landing page solutions. This diversity in pricing allows users to select what fits their marketing objectives and budgets best, making the choice not just about features but also about cost-effectiveness.

In summary, while each platform caters to unique strengths, discerning users should weigh their specific needs against the offerings of Instapage, Net-Results, and Fluent Forms. As you consider the diversity in features, support, and pricing, remember that Instapage's robust capabilities might offer the most significant advantage for your landing page strategy. Ultimately, the right platform comes down to what you value most, whether efficiency, superior support, or tailored templates. Why not take Instapage for a test drive with a free trial? Experience firsthand how it can empower you to reduce costs, grow conversions, and deliver landing page experiences that enhance brand trust and customer loyalty.

FAQs

Try the most advanced landing page platform today