How Net-Results vs. 23FormBuilder vs. Instapage stack up against each other
Compare Instapage with Net-Results and 23FormBuilder to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Netradyne drives higher results with Instapage
Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Net-Results vs. 23FormBuilder – Which One Should You Choose?
Choosing a landing page builder is like picking the ideal team for a championship game in marketing. You want each player (or tool) to bring something unique to the table, enhancing your overall strategy while ensuring you are equipped to face your competition. In this playful yet informative face-off, we will explore three heavyweight contenders in the landing page arena: Instapage, Net-Results, and 23FormBuilder. Each of these platforms offers distinct features that can help marketers not only reduce costs but also enhance conversions by delivering highly relevant landing page experiences. Join us as we compare these rivals and help you make an informed decision that aligns with your marketing goals. Whether you’re a small business owner, a seasoned marketer, or somewhere in between, understanding the strengths and weaknesses of these landing page builders is crucial for maximizing your return on investment. By the end of this article, you’ll be equipped with insights that can serve your campaign strategies well.
Meet the Contenders: Who’s in the Ring?
Let’s introduce our three strong contenders in this comparison of landing page builders: Instapage, Net-Results, and 23FormBuilder. Each of these platforms brings something to the table. Instapage stands out as a leader in creating custom landing pages that help marketers gain a competitive advantage, known for its high conversion rates and user-friendly interface. Net-Results is renowned for its combined marketing automation and landing page capabilities—aimed at optimizing the customer journey. Meanwhile, 23FormBuilder excels in creating responsive forms that can easily be integrated into your landing pages, making it an appealing choice for those focusing on lead generation. Each of these tools has carved out its niche in the digital marketing space, making the choice all the more important for marketers looking to drive conversions and foster brand loyalty. With each platform’s unique strengths, the right choice will depend on what your specific needs are. In this comparison, we’ll dissect each player in terms of features, performance, usability, support, and pricing, helping you find the winning option tailored to your goals.
Round One: Feature Comparison – Who Has the Upper Hand?
Feature Showdown: Templates and User Experience
In the world of landing pages, features and ease of use matter greatly. First up, let’s examine the template variety and overall user experience. Instapage boasts an array of high-quality, customizable templates that not only enhance visual appeal but also foster optimized conversion rates. Its drag-and-drop functionality makes designing landing pages a breeze, even for beginners. On the flip side, Net-Results offers a solid selection of templates, focusing more on integrating features that enhance marketing automation processes. The platform outputs good designs but may not offer the same level of customization. Lastly, 23FormBuilder shines in creating form-oriented landing pages, which are perfect for businesses focused on lead capture. However, its limited range of templates might restrict design flexibility compared to Instapage. When it comes to user-friendly design, Instapage leads the pack with its intuitive interface, making it the go-to choice for maximizing creative potential without the technical hassle.
Instapage: A Leader in Customization and Conversion-Driven Features
Instapage has positioned itself as a highly effective tool not just in landing page creation but also in conversion optimization. Its suite of customization tools allows users to adjust every element of their landing pages, targeting specific audience demographics and enhancing user experience, which ultimately leads to higher conversion rates. Instapage empowers marketers to reduce costs by providing comprehensive A/B testing features that determine which designs are performing best. Furthermore, its integration options with various marketing tools mean that organizations can seamlessly connect their landing pages with their main marketing platforms, enabling better tracking and measurability. By championing relevant landing page experiences, Instapage helps build brand trust and customer loyalty, ensuring that businesses focus on what truly matters—getting results. This sets it apart as not just a landing page builder, but a critical partner in driving marketing success.
Round Two: Speed and Performance – The Race for Efficiency
When considering your landing page builder, speed, and performance are two factors that can make or break your visitor's experience. Imagine launching a landing page that loads as slowly as a line at your favorite coffee shop; it can frustrate potential customers and lead to higher bounce rates. This round dives into how each of our contenders performs in terms of page speed and reliability. Let’s take a closer look at how these platforms manage speed and deliver seamless user experiences.
Advantages of Instapage in Speed and Performance:
- Lightning-fast loading times thanks to its optimized infrastructure.
- Responsive design elements that adapt without compromising speed.
- Regular performance updates to ensure your pages run efficiently.
- Integrated A/B testing that helps you select high-performance variants.
Net-Results Performance Edge:
- Strong uptime and reliability, minimizing potential downtime.
- Optimized page elements ensuring quick load across devices.
- Good performance tracking capabilities to identify bottlenecks.
23FormBuilder’s Speed Highlights:
- Fast form submission load times, improving user experience.
- Adaptive layout designs that maintain quick loading rates.
- Focused on efficient data capture and processing without lag.
In conclusion, when evaluating speed and performance, Instapage clearly shines as the front-runner, offering unparalleled loading speeds and a more stable user experience compared to 23FormBuilder and Net-Results. For marketers eager to optimize for fast user experiences, Instapage proves to be the ideal choice.
Round Three: Usability and Learning Curve – The Friendly Face-Off
In this round, we will explore how welcoming and accessible each platform is for users, regardless of their experience level. Instapage’s user-friendly interface allows new users to hit the ground running, providing comprehensive guides and tutorials that transform novice marketers into proficient users. Its drag-and-drop builder is intuitive and requires minimal technical skills, making it an attractive option for those just starting out in digital marketing. On the other hand, Net-Results, while advanced, might have a steeper learning curve owing to its plethora of automation functionalities; however, those willing to invest time will discover powerful tools that enhance their marketing strategies. Meanwhile, 23FormBuilder presents a straightforward experience for those who prioritize form-building, but users may find it limited when branching out into more complex landing page designs. Overall, Instapage emerges as the frontrunner for usability, providing resources that cater to both newcomers and seasoned professionals alike, ensuring everyone can craft successful landing pages.
Round Four: The Support Team – Who’s Got Your Back?
Customer support is a vital aspect when evaluating any software tool. Think of it as having a trusty sidekick who is always just a call away when challenges arise. Instapage offers robust customer support through various channels—live chat, email, and detailed tutorials, establishing a supportive environment for its users. This extensive knowledge base means that even first-time users can find answers quickly without needing to reach out for help, which is invaluable. Net-Results also shines with a dedicated support team, offering chat and email options, as well as an active community forum that encourages engagement among users. This can be particularly useful for those seeking guidance from fellow marketers. 23FormBuilder, while supportive, has more limited options for assistance but still provides essential resources through its knowledge base. However, the personal touch of live support is lacking. Thus, in this round, Instapage’s strong commitment to customer care gives it a clear edge over the others.
Final Round: Pricing Plans – Value for Every Budget
Discussing pricing is crucial when evaluating your landing page solutions. Instapage offers a competitive pricing model that caters to different needs—from solo marketers to larger organizations, ensuring everyone can find a suitable package. The value it offers is undeniable considering it not only provides powerful features but continually updates its platform based on user feedback. Net-Results, while having a higher price point due to its robust automation capabilities, makes sense for larger teams that can maximize its functionalities. In contrast, 23FormBuilder provides a more budget-friendly option, especially for those focusing on basic form capturing but lacks the extensive features that its counterparts offer. The ultimate choice will depend on your unique goals, and the varying pricing models of these platforms can help you align your budget with your marketing needs. It’s suggested to take Instapage for a spin with its free trial offers, experiencing firsthand its exceptional capabilities.
As we wrap up our friendly comparison, it's clear that all three platforms have their strengths and weaknesses. Your choice among Instapage, Net-Results, and 23FormBuilder will ultimately depend on your unique needs and goals. While one may excel in usability, another may offer superior support then there’s Instapage, which consistently brings the best features to the table. Take the time to consider what you truly value in a landing page builder—whether it’s a wide range of features, excellent customer support, or pricing flexibility. We invite you to explore Instapage for yourself through a free trial and see how you can enhance your marketing strategy today.
