How Nelio A/B Testing vs. GetLandy vs. Instapage stack up against each other

Compare Instapage with Nelio A/B Testing and GetLandy to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from Nelio A/B Testing and GetLandy.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Instapage helps Evolve boost conversion rates across Facebook

The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.

Swytch shifts into high gear with Instapage

Lattice increases conversion rate by 41.7% with Instapage

With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.

Swytch shifts into high gear with Instapage

Netradyne drives higher results with Instapage

Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. Nelio A/B Testing vs. GetLandy – The Ultimate Showdown

Selecting the right landing page builder is akin to assembling the perfect team of heroes for a critical mission. Each tool possesses unique powers, ready to enhance your marketing strategy and tackle challenges in the digital landscape. In this comparison, we will dive into the strengths of Instapage, Nelio A/B Testing, and GetLandy, providing clarity on which platform can truly empower your conversion goals while reducing costs. With a friendly tone, we promise not only to furnish you with data but also to keep you engaged and informed, ensuring that the path to your ideal landing page builder is as enjoyable as it is enlightening. Picture this: your landing page is the lifeblood of your campaigns, drawing in leads and boosting conversions. The question arises: which landing page builder will help you wield its power effectively? Each contender has its own flair and capabilities and by the end of this article, you will grasp how Instapage can empower marketers to deliver relevant landing page experiences that increase brand trust, customer loyalty, and conversion rates.

Meet the contenders: Instapage, Nelio A/B Testing, and GetLandy

In the bustling arena of landing page creation, Instapage, Nelio A/B Testing, and GetLandy stand out as formidable contenders. Instapage has made a name for itself with its robust features and superior customization abilities. Its focus on conversions and user experience makes it an attractive option for marketers looking to optimize their efforts. On the other hand, Nelio A/B Testing is known for its straightforward A/B testing capabilities, allowing users to fine-tune their pages and improve results efficiently. Finally, GetLandy rounds out our trio, offering versatile tools that enable users to create stunning landing pages with unique features to help drive conversions. Each of these platforms brings its unique spin, strengths, and weaknesses to the table, ensuring that every marketer can find a solution tailored to their specific needs. Let’s unpack the unique elements each contender brings to the ring.

Round One - Feature Showdown

Diving into Template Diversity and User-Friendly Design

When it comes to template variety and usability, Instapage takes the crown with its extensive library of customizable templates, designed for different industries and purposes. Users can find a variety of landing page options that fit their brand voice and aesthetic, plus customization features that allow them to alter elements without the need for extensive technical skills. Meanwhile, Nelio A/B Testing offers limited templates but shines in its simplicity, making it easy for users to replicate and test variations quickly. GetLandy offers an enticing mix of templates, catering to users who seek a balance between versatility and ease. However, their templates may not be as diverse as Instapage's, which poses a challenge for brands seeking more tailored options. Ultimately, while each platform has unique offerings, Instapage’s extensive and easily accessible templates set it apart in the user-friendly department.

Instapage: Your Go-To Platform for Tailored Experiences and Conversion Boosts

Instapage is not just another landing page builder; it is a critical ally in maximizing your marketing potential. With an impressive range of customizable templates and an intuitive drag-and-drop editor, marketers can easily create stunning pages that resonate with their audience. The platform’s capabilities for A/B testing, analytics, and seamless integration with various marketing tools bolster its position as a conversion powerhouse. When you choose Instapage, you’re investing in a system designed to empower marketers to reduce costs while driving high conversion rates. The granularity of data insights that Instapage provides enables fine-tuning strategies effectively, fostering deep trust with customers and enhancing loyalty. This means your landing pages do not just exist; they thrive and adapt to meet the evolving needs of your audience.

Round Two - Performance and Speed: A Vital Comparison

Engaging readers about load times is crucial; think of it like rushing to grab your favorite coffee on a busy morning. Waiting too long can ruin your mood, much like slow-loading landing pages can diminish user experience. Speed impacts retention and overall performance—essential factors in the success of any landing page. Therefore, ensuring fast load times should be a priority, and this round measures how each platform excels in this vital area.

The Advantages of Instapage in Performance and Speed

  1. Utilizes a Content Delivery Network (CDN) to ensure rapid page loading across the globe
  2. Employs optimized image handling to enhance page load times
  3. Offers flexible hosting features to ensure quick access and minimal downtime
  4. Includes real-time performance analytics to monitor and improve speed.

The Strengths of Nelio A/B Testing in Performance and Speed

  1. Simplicity ensures faster set-up and testing of landing pages
  2. Minimalistic design reduces load times for A/B testing variations
  3. Provides essential performance metrics within the A/B testing interface.

GetLandy's Edge in Performance and Speed

  1. Optimized for quick setups and launches, minimizing load times
  2. Hosts images effectively to reduce page weight
  3. Incorporates fast deployment methods to keep pages running smoothly
  4. Gives users control over caching options to enhance site speed.

After considering performance and speed, Instapage clearly emerges as the leader. While each platform contributes effectively, Instapage’s systematic approach to page load optimization and continuous performance tracking sets it apart as the most efficient landing page builder.

Round Three - The User Experience: Usability and Learning Curve

When it comes to welcoming new users and providing resources for seasoned veterans, Instapage, Nelio A/B Testing, and GetLandy each showcase user-friendly interfaces. Instapage offers an intuitive structure, making it easy for beginners to dive into landing page creation while also offering advanced features for experienced marketers. Nelio A/B Testing, with its straightforward design, ensures that users can quickly launch A/B tests without feeling overwhelmed. GetLandy strikes a balance; while it may have a slightly steeper learning curve, its walkthrough guides and tools assist users through the process. Regardless of your level of expertise, each platform is dedicated to ensuring that you can navigate and master the tools they offer, making becoming proficient an achievable goal.

Round Four - Support: The Backbone of Every Platform

Every superhero needs a reliable sidekick, and in the world of landing page builders, customer support serves as your faithful companion. Instapage offers comprehensive support options like live chat, extensive documentation, and community forums to address users' needs promptly. Nelio A/B Testing offers email support and resource materials but lacks in live chat, which can be a limiting factor for urgent queries. GetLandy provides responsive customer service, ensuring that assistance is readily available through chats and detailed knowledge bases. The varied levels of support across these platforms highlight the importance of a strong support network.

Round Five - Pricing Structures: Finding the Right Fit

Evaluating the pricing structures of Instapage, Nelio A/B Testing, and GetLandy is crucial for determining the best value. Instapage, with pricing that reflects its extensive features, provides significant value for businesses aiming for high conversion rates. Nelio A/B Testing offers tiered plans that cater to different budgets, emphasizing cost-effectiveness for those focused solely on testing. GetLandy aims to deliver a versatile pricing model that suits varied users but can become costly if scaling. Ultimately, making a choice requires consideration of which platform aligns best with specific marketing objectives and budget constraints.

In conclusion, while Instapage, Nelio A/B Testing, and GetLandy each boast distinctive advantages, the optimal choice hinges on individual marketing goals and preferences. For marketers prioritizing advanced features, customization, and the potential for high conversion rates, Instapage offers unparalleled value worth exploring through a free trial or demo. Whether you value support, features, or adaptability in pricing, your journey in selecting the right landing page builder just became clearer.

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