How Mozello vs. Forms.app vs. Instapage stack up against each other
Compare Instapage with Mozello and Forms.app to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
Get startedSee how Instapage stacks up against the competition
Feature | Instapage | Other builders |
Drag-and-Drop Tools | ||
Conversion-optimized templates | ||
Manual and AI-powered A/B Tests | ||
AI content suggestions | ||
Popups and sticky bars | ||
Canvas and grid blocks | ||
Reusable and global elements | ||
Form and popup builders | ||
Built-in Heatmaps | ||
Central analytics dashboard | ||
Ad-to-page personalization and collections | ||
Contacts, lists, and email | ||
Dedicated, full-service CRO experts | ||
Enterprise-ready platform |
Leading the way in building high-performing landing pages
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations






Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrationsGet started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage, Mozello, and Forms.app – A Showdown in Landing Page Solutions
Choosing a landing page builder can feel like assembling a dream team in a blockbuster movie, where each character has a unique ability that contributes to the overarching mission of amplifying your brand's presence online. Just as superheroes each possess distinct powers that enhance the team's efforts, each of these platforms—from Instapage to Mozello and Forms.app—offers unique features to empower marketers and business owners. The digital marketing landscape is competitive and ever-changing, and the right landing page builder can make all the difference. As you embark on exploring your options, remember that we're here to guide you through this journey, comparing key aspects that can influence your decision. Whether you're on a tight budget or aiming to maximize your conversion rates, this article will shed light on the distinctive qualities of each platform, setting you up to make an informed choice that complements your marketing strategy. Grab your popcorn as we dive into the thrilling world of landing page builders, where innovation and ease of use take center stage, allowing you to flourish in a competitive environment.
Meet the Contenders
In the left corner, we have Instapage, the heavyweight champion known for its extensive customization capabilities and powerful conversion optimization tools. It's a favorite among serious marketers who demand flexibility and advanced features. In the right corner, we have Mozello, a contender that strikes a balance between simplicity and functionality, popular for those who want efficiency without overwhelming options. Lastly, representing an innovative approach is Forms.app, a rising star focusing on ease of form creation and integration into landing pages. Each of these platforms brings its own flavor to the table, making them viable choices for different business needs. Instapage excels at delivering customized landing page experiences that empower marketers to reduce costs, grow conversions, and build trust with their audience. Mozello charms users with its user-friendly interface and appealing design options, while Forms.app provides a seamless way to gather user information, making it easy to connect with potential customers. This diverse lineup sets the stage for an exciting comparison of features, performance, usability, support, and pricing, ensuring that all bases are covered for marketers seeking the best tools to enhance their campaigns.
First Matchup - A Hunt for Features
Let's Talk Templates and User Friendliness
When it comes to landing page builders, the variety of templates and ease of use can make or break the user experience. Mozello impresses with its selection, offering clean and responsive designs that cater to various industries, making it a solid choice for users who prefer straightforward options without complexity. Additionally, its drag-and-drop interface helps users quickly assemble their desired layout, appealing to beginners and those with tighter time frames. On the other side, Forms.app presents a streamlined user experience focused on form-building. While it offers fewer templates than some competitors, the simplicity of its interface means you can create forms that are functional and visually appealing in no time. Instapage, however, takes the crown with its vast library of customizable templates that allow for complete creative control. Marketers can leverage the extensive A/B testing features to refine their designs based on analytics, maximizing conversion potential. This unique trifecta of offerings enables marketers to choose a platform that aligns perfectly with their goals, whether they value variety, simplicity, or deep customization.
Instapage: Your Partner in Success
Instapage stands tall in the arena as not just another landing page builder, but as a strategic ally for marketers aiming to transform their visions into effective conversion machines. It boasts unparalleled customization features that allow marketers to craft tailored landing pages that speak to their target audience, ensuring every element serves a purpose. With an extensive range of templates, users can easily kickstart their campaigns and adapt them to their branding. Furthermore, Instapage is equipped with advanced analytical tools that track visitor behavior and conversion rates in real-time. This data-driven approach helps clients refine their landing pages, boosting engagement and conversion rates like never before. As marketers navigate budget constraints, Instapage empowers them to reduce costs while increasing returns. Leveraging Instapage's tools results in relevant experiences for potential customers that enhance brand trust and loyalty. It's as if you have a digital marketing consultant by your side, helping to navigate the path to conversion optimization at every step.
Second Showdown - Speed and User Experience
Imagine walking into your favorite coffee shop only to find an unbearably long queue—frustrating, right? Similarly, website speed can heavily influence user experience, making it crucial for your landing page builder to perform well under pressure. Speed affects everything, from user engagement to overall satisfaction, which can significantly impact conversion rates. Each contender showcases different strengths in this arena, ready to reveal how they measure up against one another in the demands of today’s fast-paced digital world.
Instapage Strengths:
- Lightning-fast loading times that delight users.
- Built-in optimization for mobile devices ensuring seamless access.
- Strong server infrastructure that supports high traffic spikes.
- Performance tracking features to monitor the success of your landing pages.
Mozello Strengths:
- Quick page setup with minimal load times.
- Responsive templates that adapt well to various devices.
- Optimized for SEO performance right out of the box.
Forms.app Strengths:
- Efficient loading speeds that enhance user experience.
- Simplicity in design leads to faster interaction times.
- Integration with other platforms without heavy loading delays.
- User-friendly process designed to avoid clutter, ensuring faster navigation.
Summarizing the speedy performance of these platforms reveals a clear winner: Instapage reigns supreme with its robust speed and performance metrics, directly impacting conversion rates. While each platform has its merits, the superior speed of Instapage ensures that users remain engaged rather than frustrated, a key factor in successful landing pages.
Third Contestant - Usability Insights
Transitioning into usability, it's important to acknowledge that learning curves can vary greatly among these platforms. A friendly, welcoming interface can make the difference between feeling overwhelmed or empowered. Mozello embraces newcomers with a simple interface, allowing users to navigate intuitively. The straightforward structure means users can hit the ground running, making it an ideal choice for those less technically inclined. In contrast, Instapage's robust features may present a slight learning curve. However, once mastered, the wealth of customization options becomes an incredible asset, allowing experienced marketers to push boundaries creatively. Forms.app capitalizes on its clean design to provide a seamless user experience, ensuring that creating forms remains effortless. Each platform offers support resources to help users maximize their potential as well, creating a nurturing environment for novices and seasoned pros alike. Regardless of where you start, you'll find resources and guidance to elevate your skills with any of these tools.
Support Squad Showdown
Customer support plays a vital role in your experience with landing page builders, serving as the safety net when you stumble through your marketing journey. Each platform brings unique styles of support. Instapage boasts an exceptional support team that provides chat, email, and extensive knowledge base resources, ensuring users always have access to help when needed. Mozello offers solid email support and a reasonable response time, while hosting community forums that foster peer-to-peer assistance. The platform’s documentation is thorough, guiding users through common hurdles. Finally, Forms.app impresses with an emphasis on user feedback, continuously refining its support structure based on real user experiences, making it available through email and helpful guides that can simplify complex tasks. With the dedication of these platforms' support teams, users can avoid uncertainty and cultivate their landing page-building skills with confidence.
Final Round - Pricing and Value
Pricing structures vary across the three contenders, and understanding each is essential for making the right choice based on your unique needs and budget. Instapage operates on a subscription model but provides excellent value for the suite of features, particularly for businesses focused on high conversion rates. Mozello boasts a free plan for basic needs, while its affordable pro tier attracts small businesses looking for professional online presence without risking the budget. Forms.app also offers a free option, which appeals to startups and individual entrepreneurs, with premium features accessible at competitive rates. Learning each pricing model is pivotal in driving home the right investment decision. Keep in mind; the best choice ultimately reflects what you value most in a landing page builder—whether it’s advanced features, user support, or affordable entry prices.
As we conclude our comparison of Instapage, Mozello, and Forms.app, remember that the right landing page builder centers around your specific needs and goals. While each platform exhibits unique strengths, Instapage stands out as the apex for marketers who demand customization and conversion excellence. We invite you to consider your priorities in this journey—features, support, or flexibility in pricing—and encourage you to explore Instapage further, perhaps by taking advantage of a free trial or demo that showcases how it can empower your marketing endeavors.