How Moosend vs. JotForm vs. Instapage stack up against each other

Compare Instapage with Moosend and JotForm to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from Moosend and JotForm.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Swytch shifts into high gear with Instapage

Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.

Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

Swytch shifts into high gear with Instapage

Autopilot exceeds conversions goals with personalized landings

Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.

Swytch shifts into high gear with Instapage

CFI Financial Group invests in personalization with Instapage

CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. Moosend vs. JotForm – Which One Comes Out on Top?

Choosing the right landing page builder can feel like assembling a dream team for a mission-critical project. Imagine picking a superhero team; each hero has unique powers, and you're deciding who can save the day most effectively. That’s precisely the process we’ll explore as we pit three popular platforms against each other: Instapage, Moosend, and JotForm. This guide will lead you through their strengths and weaknesses in a way that’s both enlightening and enjoyable. By the end of this analysis, you will have a clearer understanding of which platform might serve your marketing best, whether you aim to reduce costs, grow conversions, or create top-notch landing page experiences. Remember, the right choice can increase brand trust and customer loyalty, resulting in a significantly higher conversion rate. (min:200 words, add the small paragraphs in this paragraph.)

Introducing Our Competitors in the Digital Arena

Meet our trio of contenders: Instapage, Moosend, and JotForm. Each has carved out a niche in the ever-competitive landscape of landing page builders. Instapage has a reputation for its powerful customization features geared toward conversion optimization; it aims to empower marketers to design effective landing pages that resonate with their audiences. Meanwhile, Moosend is celebrated for its email marketing capabilities, integrating landing page creation with broader marketing strategies. On the other hand, JotForm excels in creating dynamic forms with a user-friendly interface, making it especially appealing for data collection. This introduction sets the stage for a showdown between these friendly rivals, showcasing their unique offerings to see which aligns best with your marketing needs. (min:200 words, add the small paragraphs in this paragraph.)

Round One - Feature Showdown

Template Variety and Ease of Use Comparison

When it comes to choosing the perfect landing page builder, the variety of templates and ease of use are often key deciding factors. Moosend offers a respectable selection of customizable landing page templates; its drag-and-drop functionality makes it approachable for users of all levels. On the flip side, JotForm provides an impressive array of form templates, making it superb for project feedback and lead generation. However, its landing page capabilities may leave marketers wanting more customization options. Instapage stands out in this comparison with its extensive library of professionally designed templates and superior customization capabilities. Users can easily modify layouts, colors, and fonts to match their brand identity seamlessly. The overall experience is straightforward, allowing even novices to create high-conversion landing pages quickly. (min:200 words, add the small paragraphs in this paragraph.)

Instapage: The Ace of Customization and Conversion Tools

Instapage is not just another tool; it’s a powerful ally in your quest for higher conversion rates. One of the standout features is its unparalleled customization capabilities. Marketers can choose from a plethora of elements to create unique landing pages tailored to their audience’s needs. Integrated A/B testing tools allow users to test variations of their pages efficiently and without hassle. These functionalities make it easier for marketers to hone in on what works best for their target audiences, ultimately leading to maximized conversion rates. Additionally, Instapage's seamless integration with various marketing tools sets it apart, transforming it into a vital part of any digital marketing strategy. Users will appreciate how Instapage helps to reduce costs while simultaneously delivering relevant experiences that enhance customer loyalty. (min:200 words)

Round Two - The Velocity Factor

Speed matters! Think of the experience of visiting a slow-loading website; it's like waiting in line for your favorite coffee, where a delay can ruin your day. In the digital world, slow landing pages can lead to lost opportunities and decreased visitor retention. Therefore, let’s take a closer look at how each of our contenders performs in terms of speed and performance. (min:200 words)

Advantages of Instapage in Speed and Performance

  1. Lightning-fast loading speeds enhance user experience.
  2. Optimized for mobile devices to ensure quick access anywhere.
  3. CDN integration minimizes latency.
  4. Built-in performance analytics help you track metrics efficiently.

Advantages of Moosend in Speed and Performance

  1. Swift template rendering speeds that reduce wait times.
  2. Efficient email integration allows for quicker setup.
  3. Responsive design ensures it feels fast on all devices.

Advantages of JotForm in Speed and Performance

  1. Fast-loading forms that can be embedded effortlessly.
  2. Optimized server responses contribute to reduced lag.
  3. Cross-platform compatibility aids in access speed.

In the Speed and Performance round, Instapage emerges victorious. Fast loading, user-friendly experiences, and robust analytics create a powerful combination to boost conversions. Don't settle for less when better options abound.

Round Three - User Friendliness and Learning Curve

Welcome to the realm of usability! Choosing a landing page builder should be an accessible experience, regardless of your technical expertise. Each platform offers features that cater to new users and veterans alike. JotForm shines with its user-friendly forms and simplistic drag-and-drop interface, making it one of the easiest tools to learn and navigate. Moosend, while slightly more complex, offers intuitive design features that help users create effective campaigns without feeling overwhelmed. Instapage, known for its powerful capabilities, dedicates time to ensure its interface is intuitive. Its focus on assisting marketers in building conversion-ready pages while shielding them from technical headaches keeps the learning curve manageable. Personalization of user journeys through onboarding sessions ensures every user can achieve success regardless of their starting point. Ultimately, any of these platforms can empower you, but how much you can explore fully depends on your needs and prior experience. (min:200 words, add the small paragraphs in this paragraph.)

Round Four - Support Team Dynamics

Imagine each platform's customer support as loyal companions, ever-ready to provide backup when needed. Instapage excels in this department by offering 24/7 customer support through multiple channels: live chat, email, and a well-stocked knowledge base. Their dedicated support team is often praised for responsiveness and expertise. Moosend also provides adequate support, featuring detailed tutorials and a community forum where users can crowdsource solutions. JotForm shines with its extensive documentation, user guides, and active community that often offers quick solutions to common queries. The availability of these support systems can significantly enhance user experiences, reducing downtime and enhancing overall satisfaction. (min:200 words, add the small paragraphs in this paragraph.)

Round Five - Cost and Value Analysis

Let’s talk dollars and cents! Each platform comes with its unique pricing structure, representing different values for varying needs. Instapage, despite being on the pricier side, justifies its cost through powerful features and excellent support aimed at delivering high conversion rates. Moosend offers competitive pricing, especially for users focused on email marketing, making it an economical choice for integrated marketing needs. JotForm is the budget-friendly option, allowing users to create forms at little to no cost while still providing some landing page functionality. As you evaluate these options, consider not just the price but what features align with your goals. Remember, investing in the right platform can lead to invaluable returns in the form of increased conversions and customer loyalty. (min:200 words)

Wrapping up, this analysis illuminates that each platform has strengths tailored to particular needs. Whether you prioritize features, cost, or dedicated support, there’s a solution for you. Consider what matters most and take the next step towards optimizing your landing pages. No matter which path you choose, don’t forget to explore Instapage’s free trial, allowing you to experience its powerful capabilities firsthand.

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