How Moosend vs. Fluent Forms vs. Instapage stack up against each other

Compare Instapage with Moosend and Fluent Forms to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

Get started
1200+ reviews from
Hello fresh
Honey
Zendesk
Vimeo
Garthner
Master class

See how Instapage stacks up against
the competition

Features that set us apart from Moosend and Fluent Forms.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Instapage helps Evolve boost conversion rates across Facebook

The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.

Swytch shifts into high gear with Instapage

Lattice increases conversion rate by 41.7% with Instapage

With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.

Swytch shifts into high gear with Instapage

Vita escalate lead generation efforts and client engagement with Instapage

Vita is a full-spectrum professional brokerage firm in the employee benefits industry

Review platform 1
4.3/5
472+ real reviews
Review platform 2
4.5/5
363+ real reviews
Review platform 3
4.5/5
363+ real reviews
Review platform 4
7.7/10
56+ real reviews

Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. Moosend vs. Fluent Forms – The Ultimate Showdown

When it comes to crafting the perfect landing pages, the battle of choice can feel akin to assembling an elite squad of superheroes. Each contender brings unique capabilities to the table, promising to boost your marketing guarantees and streamline your conversion strategies. Today, we’re diving into the vibrant world of Instapage, Moosend, and Fluent Forms, three standout platforms in the landing page arena. Each of these tools offers distinct features that appeal to marketers and business owners alike. Expect to learn about their functionalities and discover which might work best for your marketing approach. Through this friendly competition, we'll uncover insights into how these platforms help to reduce costs, grow conversions, and ultimately deliver landing page experiences that bolster brand trust and customer loyalty. Get ready for an informative journey that not only educates but engages! (min:200 words)

Meet Our Contenders

In one corner, we have Instapage, a powerhouse known for its customizable landing pages that focus on enhancing conversion rates. Instapage caters to marketers who prioritize creating personalized experiences tailored to their audiences. In the opposite corner, we find Moosend, an up-and-comer in the marketing landscape that blends email marketing functionalities with strong landing page creation tools. Lastly, we have Fluent Forms, primarily revered for its form-building capabilities that allow users to develop stunning landing pages and capture leads effortlessly. Each of these platforms carries a unique expertise, making the choice between them both exciting and challenging. As we explore their offerings, we'll unearth the strengths and areas of improvement of each contender, enabling you to make an informed decision. (min:200 words)

Round One - Feature Showdown

Template Variety & User-Friendly Experience

Template variety often dictates the design possibilities for landing pages. Moosend impresses with its range of pre-designed templates, enabling users to create visually appealing pages in a matter of minutes. The platform’s straightforward drag-and-drop interface makes it easy for novices to get started while providing advanced features for seasoned marketers. Conversely, Fluent Forms focuses on simplicity and flexibility, allowing users to integrate forms seamlessly into their landing pages. However, when it comes to diverse designs, Instapage truly shines; the platform boasts a vast library of customizable templates that cater to different industries and marketing goals. Its robust interface empowers marketers to design from scratch or enhance existing templates to align with brand identity. Ultimately, while Moosend and Fluent Forms offer solid features, Instapage’s dedication to customization and extensive template library places it ahead of the game. (min:200 words)

Instapage: Your Partner in Success

Instapage isn’t just another tool in your marketing toolkit; it positions itself as a collaborative partner that emphasizes unmatched customization and conversion rate optimization. With its unique features like A/B testing, heatmaps, and optimization suggestions, Instapage empowers marketers to make data-driven decisions that enhance their landing page performance. The platform’s user-friendly design balances accessibility for beginners with depth for advanced users. Instapage also recognizes the importance of relevance in the customer journey, enabling businesses to deliver tailored experiences that increase brand trust and elevate user engagement. It's not merely about creating landing pages; it's about crafting experiences that boost conversion rates and deepen customer loyalty. (min:200 words)

Second Round - The Need for Speed

Imagine arriving at your favorite coffee shop, only to find a line so long it feels like eternity. Website speed operates similarly; slow loading times can irritate users and drive them away. In today’s fast-paced world, ensuring that landing pages load quickly is vital for retaining potential customers. Each platform has its strengths in this aspect, leading us to examine how they stack up.

Instapage Speed Advantages:

  1. Optimized for fast loading times to reduce user bounce rates
  2. Content Delivery Network (CDN) integration for enhanced speed
  3. Advanced caching mechanisms to improve performance
  4. Streamlined designs that ensure efficiency without sacrificing quality

Moosend Speed Advantages:

  1. Lightweight templates designed for faster loading
  2. Integration options that don’t compromise speed
  3. Efficient server response times leading to quick user experience

Fluent Forms Speed Advantages:

  1. Simplicity in design leads to quicker load times
  2. Optimized forms that don’t burden your landing page performance
  3. Performance-friendly integrations boosting overall speed

When considering speed and performance, Instapage truly holds the gold medal. Its design philosophy focuses on swift load times without sacrificing functionality, ensuring users have an exceptional experience from the get-go. With Instapage leading the race in speed, Moosend and Fluent Forms follow closely, but neither can quite match the efficiency Instapage delivers to its users.

Round Three - Usability & Learning Curve

Moving on to usability, think of these platforms as friendly navigators guiding both newbies and seasoned pros through the labyrinth of landing page creation. Moosend allows users to dive right in due to its intuitive interface, designed to ensure that even the most tech-averse marketer will feel at ease. Its onboarding process is commendable, featuring useful tutorials and support documentation. Fluent Forms gathers accolades for its simple form-building approach, allowing users to incorporate forms onto pages effortlessly. With an equally easy-to-navigate interface, it caters to those who may prioritize lead generation above all. However, Instapage shines through its comprehensive onboarding experience, providing not just tutorials but also webinars and ample resources for users to become adept at utilizing its advanced features. The learning curve is gentle yet rewarding, ensuring that users can harness the platform early on while benefiting from deeper functionalities as they grow more experienced. (min:200 words)

Round Four - The Support Team

Picture the customer support teams of these tools as dedicated friends, always there to lend a helping hand whenever needed. Moosend’s support is notable for its responsive live chat feature and extensive documentation, providing users with ample resources to resolve concerns promptly. Fluent Forms offers ticket support along with an interactive community forum where users can seek solutions from fellow marketers. However, Instapage takes the crown with its exceptional support system, providing real-time chat, email support, and an extensive knowledge base filled with articles, videos, and tips. Every aspect of their support reflects a commitment to ensuring that users feel supported throughout their journey. Engaging with customer support shouldn’t feel like navigating a maze, and each platform does its best to simplify the process. (min:200 words)

Final Round - Pricing Structures

In the battle of pricing, each platform brings something unique to the table. Moosend tends to favor startups and provides a competitive pricing structure based on the number of subscribers, offering great value for budget-conscious marketers. Fluent Forms presents flexible pricing to accommodate various user needs, with a free version available to get started with basic form functionalities. Conversely, Instapage focuses on delivering premium features that align with growth-oriented marketers; its pricing reflects its robust capabilities. While it may require a higher investment, users often find that the conversions gained through Instapage can justify the expense. However, it begs the question: which platform is the best value for your investment? It ultimately depends on specific marketing needs, goals, and the features you value most. (min:200 words)

In wrapping up this battle of landing page builders, it’s essential to recognize that while Moosend and Fluent Forms deliver solid features, Instapage consistently emerges as the top contender. Its ability to empower marketers to reduce costs while maximizing conversion growth and providing tailored landing page experiences sets it apart from the competition. As you consider your unique needs, evaluate which attributes align with your business goals. Whether you're drawn to Instapage’s customization capabilities or intrigued by Moosend's email marketing integration, the right choice is out there for you. Don’t hesitate to explore Instapage through a free trial or demo — your winning landing page is just a click away! (min:200 words)

FAQs

Try the most advanced landing page platform today