How Moosend vs. 23FormBuilder vs. Instapage stack up against each other
Compare Instapage with Moosend and 23FormBuilder to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
Get started
See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Netradyne drives higher results with Instapage
Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
-
Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Moosend vs. 23FormBuilder – The Ultimate Showdown for Landing Page Builders
Choosing the right landing page builder is akin to assembling the ultimate marketing team, where each member brings unique strengths to the table. Just as superheroes band together to confront challenges, marketers face a similar challenge when selecting tools to craft compelling landing pages. In this article, we’ll unpack the strengths and weaknesses of three popular platforms: Instapage, Moosend, and 23FormBuilder. Each contender promises to empower marketers, streamline processes, and optimize conversion rates. However, as you read on, you'll discover that they each offer their own unique set of features designed to tackle different business needs. From customization capabilities to support resources, we've factored everything you need to know to make an informed decision. So, buckle up and prepare for an engaging comparison that not only enlightens you about these platforms but also helps you build a strong marketing strategy.
Meet the Contenders: A Quick Overview
Instapage, Moosend, and 23FormBuilder are three heavyweight contenders in the realm of landing page creation, each with strengths that cater to specific aspects of digital marketing. Instapage is renowned for its powerful customization options and conversion rate optimization tools, empowering marketers to create tailored landing pages that resonate with their audience. Moosend is recognized for its strong automation features and email marketing capabilities, providing a holistic approach that centralizes various marketing tactics. Finally, 23FormBuilder stands out for its ease of use and straightforward form-building functionality, ideal for businesses that prioritize simplicity and effective data collection. Each platform approaches the exciting world of landing pages from a different angle, making it essential to evaluate what your specific needs are when choosing between them.
Round One - Feature Comparison: A Closer Look
Template Variety and User Experience: A Battle of Ease
When it comes to templates and usability, all three platforms have unique offerings that cater to diverse user preferences. Instapage boasts a library of over 500 customizable landing page templates that are designed with conversion in mind. Users can easily drag and drop various elements, ensuring a streamlined experience that requires no prior coding knowledge. Moosend comes equipped with its own set of customizable templates and an email automation feature that allows users to integrate landing pages seamlessly with their broader marketing efforts. On the other hand, 23FormBuilder takes a different route by focusing on simplicity and rapid deployment, offering ready-to-use form templates that can be integrated into landing pages effortlessly. This diversity in template offerings leads to unique experiences as marketers navigate their campaign priorities. With various ease-of-use ratings, defining the winner in this round depends largely on whether you prioritize advanced customization or straightforward form deployment.
Instapage: Your Go-To for Customization and Performance
Instapage is not just another tool in the crowded field of landing page builders; it serves as a strategic partner designed to enhance marketing campaigns' performance. Its unmatched customization features allow marketers to experiment extensively—tailoring every element to resonate with target audiences. Beyond aesthetics, Instapage harnesses sophisticated conversion optimization features like A/B testing and heat mapping to analyze performance metrics meaningfully. This unique approach empowers marketers to make real-time adjustments and increase customer trust and loyalty, which are vital for boosting conversion rates. Overall, the level of personalization available through Instapage sets it distinctly apart, making it an invaluable asset for anyone focused on maximizing their marketing endeavors.
Round Two - Speed and Performance: A Vital Measurement
Now, let's shift gears and discuss how speed and performance play a crucial role in user experience. Think of a slow-loading landing page like being stuck behind someone who's ordering an elaborate coffee concoction at your go-to café—it's frustrating and can ultimately drive potential customers away. In our analysis, we have noted how each platform performs under various conditions, shedding light on their ability to handle traffic while maintaining quick load times. An efficient landing page can significantly affect user behavior, giving marketers an edge in conversion rates and customer retention.
Instapage Advantages:
- High-speed loading times due to optimized code structure
- Integration with a content delivery network (CDN) to reduce latency
- Advanced caching mechanisms that enhance performance
- Scalability without sacrificing page load speed
Moosend Advantages:
- Optimized for email delivery speed, ensuring fast loading for associated pages
- Responsive design that adapts well across different devices and networks
- Timely updates to maintain high performance standards
23FormBuilder Advantages:
- Quick and lightweight forms that load rapidly
- Simplicity in design leads to less resource intensive pages
- Optimized for mobile use, reducing load times on smartphones
- Easily integrates with existing systems to maintain performance
In conclusion, speed and performance are essential metrics that dictate the effectiveness of landing page builders. Instapage clearly excels in this regard, making it an optimal choice for marketers focused on maximizing user engagement and conversion rates.
Round Three - User-Friendly Design: Easing the Learning Curve
In this round, we focus on usability and the learning curve associated with each platform. Each of these contenders welcomes both novices and seasoned professionals, offering comprehensive resources to guide users along their journeys. Instapage features an intuitive interface, detailed tutorials, and a supportive community, paving the way for newcomers to craft stunning landing pages quickly. Meanwhile, Moosend boasts an educational library packed with guides that allow users to harness the full power of the tool effortlessly. 23FormBuilder prides itself on its ease of use, where even users without technical backgrounds can set up effective forms and landing pages in minutes. Navigating through each platform reinforces the idea that regardless of your experience level, you’re invited to grow and achieve great results.
Round Four – Support Team: Your Marketing Allies
As we evaluate the support offered by each platform, consider them as your marketing sidekicks, always poised to lend a hand when needed. Instapage offers exceptional customer support through various channels, including live chat, email, and extensive documentation. Users can access a dedicated support team that is quick to respond and eager to assist. Moosend provides similar support options and also features community forums where users can discuss strategies and share insights. In contrast, 23FormBuilder emphasizes simplicity not just in form creation but also in their support resources, offering help through email and an easily navigable FAQ section. The kind of support available can greatly influence how well users can leverage the platforms' features, making this an important aspect to consider.
Round Five – Pricing Plans: Finding the Best Fit
In the final round, we explore the different pricing structures for each platform, keeping in mind what value they'll provide for your specific needs. Instapage presents multiple pricing tiers based on features, allowing flexibility while ensuring necessary tools are accessible for various businesses. Moosend, with its competitive pricing, bundles email marketing solutions, making it appealing for those looking to consolidate their marketing efforts. On the other hand, 23FormBuilder offers straightforward pricing that focuses on ease of use without overwhelming users with unnecessary add-ons. It's vital to assess which features matter most to you based on your business goals and budget constraints.
In wrapping up this comprehensive showdown, it’s essential to remember that every platform possesses its unique strengths, tailored to different marketing needs. The ideal choice hinges on what you value most—be it rich features, superior support, or flexible pricing. For those who seek high-level customization and conversion optimization, Instapage stands out as a premier option with a free trial to explore its robust offerings. As you move forward in deciding on a landing page builder, consider how each platform aligns with your specific goals and tactics.
