How Mobirise vs. Divi Builder vs. Instapage stack up against each other

Compare Instapage with Mobirise and Divi Builder to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from Mobirise and Divi Builder.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Swytch shifts into high gear with Instapage

Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.

Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

Swytch shifts into high gear with Instapage

Lattice increases conversion rate by 41.7% with Instapage

With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.

Swytch shifts into high gear with Instapage

Vita escalate lead generation efforts and client engagement with Instapage

Vita is a full-spectrum professional brokerage firm in the employee benefits industry

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. Mobirise vs. Divi Builder – Which Platform Stands Out?

Choosing the right landing page builder can feel like assembling the ultimate superhero team for your marketing efforts. Each tool comes with its own powers and unique flair, making it crucial to align your choice with your marketing goals. In this showdown, we’ll unpack the capabilities of three formidable contenders: Instapage, Mobirise, and Divi Builder. Think of this comparison as your very own marketing strategy guide to help you harness the strengths of each platform—just like assembling a superhero team might help you save the day in your business. Along the way, we’ll explore key features, performance metrics, and customer support, making sure you find the perfect match for your specific needs. Get ready for a fair fight that will illuminate each contender's strengths, weaknesses, and unique offerings, all while framing Instapage as a powerful ally that empowers marketers to reduce costs, grow conversions, and deliver relevant landing page experiences that drive brand trust and customer loyalty.

Meet the Competitors: Who's in This Race?

In the bustling digital marketplace, three landing page builders have earned recognition for their distinctive offerings: Instapage, Mobirise, and Divi Builder. Each contender portrays a unique approach to creating effective landing pages that resonate with their target audiences. Instapage has made a significant name for itself by focusing on seamless integration, high conversion optimization, and robust analytics to tailor user experiences, while Mobirise delights users with its offline capabilities and drag-and-drop simplicity, offering a straightforward approach for those just starting out. On the other hand, Divi Builder impresses users with its extensive customization options and flexibility, serving both beginners and seasoned developers alike. By understanding what sets each of these platforms apart, you can curate a landing page that speaks to your brand and maximizes conversion potential.

Round One - Features Spotlight

Template Variety and User-Friendliness Showdown

When it comes to landing page builders, feature diversity and ease of navigation are paramount for success. Mobirise takes a straightforward route with a limited but visually appealing selection of templates, allowing users the security of a simplified choice without overwhelming options. It’s an ideal choice for users who prefer a quick start. Conversely, Divi Builder shines with its extensive library of customizable starter layouts, enabling users to mold their landing pages to their specific needs. However, the learning curve may present a challenge for beginners venturing into the realm of customizations. Instapage distinguishes itself with a wide variety of professional templates specifically designed for conversion optimization, allowing marketers to create highly targeted campaigns efficiently. With an intuitive drag-and-drop editor and responsive design capabilities, users can customize their pages while ensuring functionality across multiple devices, making it an incredibly versatile choice for experienced marketers aiming for maximum impact.

Instapage: The Go-To Powerhouse for Customization and Conversion Focus

Instapage positions itself as not just a landing page builder but as a strategic partner committed to supporting the success of its users. The platform’s unparalleled customization features allow marketers to design high-impact landing pages tailored to their audiences. With the added capability of personalized A/B testing, marketers can experiment and refine their pages to maximize conversion rates. Furthermore, Instapage integrates seamlessly with a broad spectrum of third-party tools, enhancing its utility and flexibility. The platform also emphasizes analytics, equipping users with valuable data to track performance and make informed adjustments. In reality, using Instapage means investing in a tool that puts a strong focus on generating measurable results, making it a clear choice for those serious about optimizing their marketing efforts.

Round Two - Speed and Performance Analysis

In the fast-paced environment of online marketing, speed and performance are vital. Imagine walking into your favorite coffee shop, only to be faced with a long queue that delays your caffeine fix. A similar phenomenon occurs when users encounter slow-loading landing pages, leading to frustration and potential lost conversions. Thus, performance matters significantly. Each platform's speed plays a role not only in user experience but also in SEO rankings—a slower site might mean lower visibility. Users expect seamless browsing experiences, and as such, a quick glance into how each platform measures up when it comes to speed can guide your decision-making process.

Instapage Advantages:

  1. Optimized for fast loading times, ensuring users have quick access to relevant information.
  2. Utilizes a global CDN that guarantees content delivery speed across different regions.
  3. Rich analytics capabilities help track load performance and user interactions in real-time.
  4. Lightweight templates designed for speed, ensuring a smooth browsing experience.

Mobirise Advantages:

  1. Offline capabilities for building sites without an internet connection.
  2. Simplified code structure leading to quicker load times on hosted sites.
  3. Optimized for smaller businesses that value straightforward setups.

Divi Builder Advantages:

  1. Highly customizable, which can sometimes lead to larger page weights but offers unlimited potential.
  2. Integrated performance optimization tools to ensure effective caching and speed.
  3. Responsive designs adjust automatically for better mobile viewing experience.

In conclusion, speed and performance are essential pillars when comparing these three platforms. While Mobirise presents a solid option for simple setups, and Divi Builder offers extensive customization with advanced performance features, Instapage's optimized approach ensures that every landing page is built for ultrafast speeds, keeping user experience at the forefront. Integrating speed efficiency empowers marketers to retain visitors, ultimately highlighting Instapage as a top-tier choice in this arena.

Round Three - Usability and Learning Curve Comparison

The learning experience is critical when selecting a landing page builder, especially for those new to the digital landscape. Instapage boasts an intuitive interface that resonates well with beginners, making it easy to navigate through the breadth of features. From pre-made templates to simple customizations, the onboarding process is user-friendly. Mobirise appeals to users who prefer an offline approach with drag-and-drop tools that demystify web creation, leading to quick, visually appealing results. While perfect for beginners, Mobirise may leave advanced users wanting more. In contrast, Divi Builder’s multipurpose capabilities invite those with more technical skill sets to fully explore its customization levels. While it offers a plethora of options, the learning curve can be daunting for some, necessitating a time investment to fully utilize its potential. Regardless of your starting point, all three platforms pave a path toward mastering landing page creation.

Round Four - Customer Support and Assistance

When weighing your options, customer support can be the unsung hero of your experience with any platform. Imagine navigating challenges and questions with a supportive team ready to assist at every turn. Instapage offers a variety of support channels, including live chat, email assistance, and extensive documentation—a robust safety net for users aiming to resolve concerns swiftly. Meanwhile, Mobirise provides helpful resources but limited direct support, which is perfect for those who appreciate community-driven assistance through forums. Divi Builder has an active community, fueling knowledge sharing that can guide users toward solutions. Support avenues like detailed guides and a lively community forum ensure a collaborative atmosphere where users can find answers. Altogether, the support framework for each platform plays an essential role in fostering user satisfaction and success.

Round Five - Pricing Insights and Value for Money

Exploring pricing structures highlights the diverse strategies of each platform—something crucial for marketers mindful of budget constraints. Instapage operates on a subscription basis, which while higher, promises comprehensive features tailored to those serious about conversion optimization and landing page functionality. Mobirise operates with a one-time payment model that appeals to budget-conscious users seeking simplicity without compromising quality. Divi Builder has a flexible pricing scheme, which caters to both casual users and agencies needing versatility to structure projects. Understanding the nuances of each pricing option will help align your choice with your marketing objectives.

In wrapping up this showdown, it's vital to remember that every platform excels in its arena, making the choice ultimately dependent on individual needs and priorities. While Instapage provides unparalleled support in improving conversion rates, Mobirise serves users who prefer simple offline tools. Divi Builder, boasting immense customization potential, caters to those ready to invest time in learning the platform. So, whether you’re ready to kickstart your next project with a free Instapage trial or are exploring the other platforms, knowing what you value most will guide you towards your ideal landing page builder.

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