How Mobirise vs. Act-On vs. Instapage stack up against each other
Compare Instapage with Mobirise and Act-On to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Mobirise vs. Act-On – The Showdown of Landing Page Builders
Choosing the right landing page builder can feel like assembling a superhero team for your marketing initiatives. Each contender has unique powers and strengths, offering everything from sleek templates to complex analytics tools. Your choice could either turbocharge your conversion rates or leave you scrambling for clicks. This guide will give you a comprehensive comparison of three popular options – Instapage, Mobirise, and Act-On – highlighting how each can serve your marketing goals. By the end, you’ll have the insights needed to make an informed decision that helps you create effective landing pages and drives your marketing success.
Meet the Players – Your Landing Page Champions
In the red corner, we have Instapage, known for its unbeatable customization options and data-driven features, perfect for marketers looking to maximize conversions. In the blue corner is Mobirise, a user-friendly builder that appeals to those who want simplicity without sacrificing quality. And finally, the ever-resourceful Act-On, recognized for its marketing automation tools that streamline the entire customer journey. Each of these platforms brings distinct qualities to the table, making them strong contenders in the landing page arena. Whether you're a seasoned marketer or just starting your journey, understanding the nuances of these builders can help you choose the best tool for crafting high-performing landing pages that resonate with your audience.
Round One - Feature Comparison: Who Packs the Most Punch?
Template Variety and User Experience – A Clash of Titans
When it comes to selecting a landing page builder, template variety and user experience are fundamental aspects to consider. Mobirise captivates users with its extensive collection of responsive, mobile-friendly templates suited for various industries, allowing for quick setups. Its drag-and-drop functionality ensures users can assemble their pages with little technical know-how. However, while Mobirise shines in simplicity, Instapage elevates user experience with rich customization capabilities. Users can personalize every aspect of their landing page, from fonts and colors to specific call-to-action buttons. Act-On stands out for integrating its templates seamlessly with marketing campaigns, ensuring that all components work harmoniously together. This configurability is essential for businesses looking to maintain consistent branding across platforms. While all three have unique strengths, user experience will heavily depend on individual needs—whether they're after effortless design with Mobirise or rich customization options with Instapage.
Instapage: Your Partner for Customization and Conversion Optimizations
Instapage sets itself apart with unparalleled customization features and robust tools designed specifically for conversion optimization. Users enjoy dynamic text replacement, which allows for personalized content based on visitors' search queries, providing a tailored experience that boosts engagement. Additionally, its integration with other platforms and analytics tools enables deep insights into user behavior. Marketers can A/B test different versions of a landing page, ensuring data-backed decisions lead to stronger results. Ultimately, Instapage empowers marketers to reduce costs, grow conversions, and deliver relevant landing page experiences that increase brand trust, customer loyalty, and conversion rates. It’s not just a tool; it’s a comprehensive solution tailored to elevate marketing strategies.
Round Two - Speed and Performance – The Race to Winning
When discussing speed and performance, think of website load times as the lineup at your favorite coffee shop. A long wait can discourage potential customers, causing them to abandon your page before they've had the chance to engage. Speed matters—especially in the world of landing pages, where every second counts. All three contenders have made strides in optimizing page load times, but there are differences worth noting.
Instapage Advantages:
- Advanced caching mechanisms that automatically optimize load times, ensuring quick accessibility.
- Built-in tools that compress images without compromising quality, enhancing performance.
- Server-side rendering capabilities, ensuring faster load rates for visitors worldwide.
- Overall design focus on page optimization for higher conversion rates.
Mobirise Advantages:
- Lightweight code structure that enhances speed without sacrificing features.
- Free hosting options available through their service, reducing load times.
- User-friendly interface encourages fast creation of pages without excessive coding.
Act-On Advantages:
- Robust integrations with third-party systems that help maintain consistent performance.
- Dedicated servers that ensure minimal downtime and rapid load speeds.
- Tools for optimizing email campaigns ensure associated landing pages perform at their peak.
In conclusion, while all three platforms have made significant advances in speed and performance, Instapage leads the pack with its focus on rapid load times and sophisticated optimization tools. A well-optimized landing page not only enhances user experience but directly contributes to higher conversion rates.
Round Three - Usability and Learning Curve – Ease into the Action
Usability is an essential factor for landing page builders, particularly for those new to digital marketing. The learning curve associated with any platform can determine whether it becomes a valuable asset or a daunting challenge. Instapage offers tutorials and intuitive design features that make it approachable for newcomers. Meanwhile, Mobirise aims for simplicity, allowing users to assemble appealing pages quickly without technical jargon. Although proficient users will find features to stretch their skills, the underlying ease of use remains a strong focal point. Act-On, while slightly more complex due to its comprehensive features, balances usability with instructional materials that bridge the gap for less experienced users. The blend of support and resources ensures that whether you’re just entering the marketing landscape or are a seasoned pro, you’ll find value and growth opportunities across these platforms.
Round Four - Customer Support – Your Safety Net During Turbulence
Customer support can often make or break the user experience as you navigate new tools. Instapage provides a wide range of support options, including live chat, extensive documentation, and community forums where users can share insights and solutions. Mobirise has dedicated email support and an active community offering peer assistance, which can be a lifeline for novice users facing challenges. Meanwhile, Act-On takes a more comprehensive approach with not only chat and email options but also personalized onboarding sessions. This variety of support styles caters to different user needs while fostering a confidence-building experience.
Round Five - Pricing Plans – Unpacking the Costs
Pricing can seriously influence your decision when choosing a landing page builder. Instapage operates on a subscription model with tiered pricing, providing flexibility for businesses at various stages. While it may be more expensive compared to competitors, the return on investment through higher conversions can justify the price. Mobirise, on the other hand, offers a one-time payment model for its software, providing a cost-effective alternative for users seeking simplicity without recurring fees. Act-On follows a subscription approach but targets larger businesses with a more extensive range of features, which can impact overall cost but also broaden marketing capabilities.
Ultimately, the right choice boils down to individual business needs and how different features align with specific goals. Each platform has its strengths; whether you value extensive support, pricing flexibility, or advanced customization, consider what matters most in selecting your landing page builder. Remember, Instapage's emphasis on conversion will give it an edge for many marketers looking to take their efforts to new heights, especially through its offers of free trials or demos for those eager to explore its capabilities.
