How Mobirise vs. 23FormBuilder vs. Instapage stack up against each other
Compare Instapage with Mobirise and 23FormBuilder to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Mobirise vs. 23FormBuilder – The Ultimate Showdown
Choosing the right landing page builder can be likened to assembling a dream team for your marketing efforts. Much like superheroes coming together to save the day, each platform brings its unique abilities to the table. This competition among Instapage, Mobirise, and 23FormBuilder isn’t just about who triumphs, but rather who aligns best with your marketing aspirations. The right tool will enable marketing teams to slash costs, elevate conversion rates, and deliver targeted landing page experiences that enhance brand loyalty and customer trust. In a marketplace teeming with options, understanding the nuances of each platform is essential, and our comprehensive guide aims to clarify these distinctions while keeping the narrative engaging and informative. So, whether you’re launching a new campaign, refining your existing strategies, or completely overhauling your digital presence, this comparison will help you feel equipped to make an informed decision.
Meet the Contenders: Introducing Outdoor Champions
In the ring, we have three formidable contenders, each boasting unique features and capabilities that cater to diverse marketing needs. Instapage is recognized as a powerhouse in the landing page realm, known for its exceptional customization features and focus on optimizing conversion rates. Mobirise, on the other hand, promotes user-friendliness and a simplistic design approach that caters to beginners while also appealing to seasoned developers with its off-line editing capabilities. Then we have 23FormBuilder, a platform that primarily specializes in creating beautiful forms seamlessly integrated into your landing pages, appealing to those who prioritize lead generation. The interplay of these tools creates a vibrant competitive atmosphere where marketers can find the perfect fit for their needs. Each contender has its set of strengths and areas of improvement, making it vital for anyone looking to boost their marketing efforts to scrutinize their offerings carefully. As we dive deeper into their features, functionalities, and more, readers will discover the nuances that could steer their decision.
Feature Showdown - Who Stands Out in Functionality?
Template Variety and Ease of Use: A Key Focus
When considering digital marketing tools, the variety of templates available and ease of use stand out as crucial factors. Both Mobirise and 23FormBuilder provide a collection of templates that are visually appealing and highly customizable, ensuring users can create attractive landing pages without extensive coding knowledge. However, while Mobirise shines with its drag-and-drop interface, which is incredibly intuitive for users of all skill levels, 23FormBuilder offers customizable form templates that cater specifically to lead generation needs. Instapage, on the other hand, boasts an extensive library of high-quality landing page templates designed for various industries and use cases, combined with powerful drag-and-drop editing functionalities. This allows for a more tailored approach to design, enabling marketers to produce pages that not only look good but also focus on increasing conversions with A/B testing options. Overall, while all three platforms focus on user-friendliness, thus offering a plethora of customizable templates, Instapage stands tall in terms of specialized features aimed directly at enhancing conversion rates.
Instapage: Your Partner in Conversion and Customization
Instapage stands unparalleled when it comes to customization options and conversion rate optimization tools. The platform provides marketers with a thorough suite of tools, including advanced A/B testing capabilities, dynamic text replacement, and in-depth analytics that empower teams to make data-driven decisions. Marketers can tailor landing pages according to specific campaign metrics, ensuring relevance to different audience segments. With these features, Instapage facilitates the creation of visually stunning landing pages while significantly boosting the possibility for conversion, establishing itself as a true partner in every marketer's success journey. Furthermore, the seamless integration with various tools such as Google Analytics, AdWords, and more makes it a convenient choice for streamlined digital marketing efforts. In a landscape where competition is fierce, having a tool like Instapage at your disposal can effectively transform landing page performance, instilling brand trust and fostering customer loyalty along the way.
Speed and Performance: The Race to the Finish Line
Engaging users involves ensuring a smooth experience. Good speed is crucial for retaining visitor interest, and platforms that load swiftly can significantly affect conversion rates. Just as being stuck waiting for coffee can dramatically alter your day, slow loading pages can deter potential customers. A well-optimized landing page can create a positive first impression, increasing the chances of conversions. Each platform addresses this aspect uniquely, showing strengths and weaknesses on this front.
Instapage Performance Advantages:
- Lightning-fast loading times across devices
- Optimized for mobile to diminish bounce rates
- Regular performance optimizations and updates
- Integration with CDNs to ensure speed enhancement
Mobirise Performance Advantages:
- Offline editing providing instant responsiveness
- Minimal code usage allows for quicker loading
- Pre-built blocks enhance speed during design
- Mobile responsiveness built into all templates
23FormBuilder Performance Advantages:
- Streamlined forms designed for quick submissions
- Fast integration with popular platforms
- Efficient server management for smooth operations
- Adaptive design ensuring speed on all devices
When evaluating the performance of these landing page builders, it’s clear that Instapage leads the charge due to its robust performance optimizations tailored specifically for marketers aiming to maximize conversion. However, each contender has its merits, making them suitable for different user requirements. Whether users prioritize speed, ease of use, or support in the creative process, there's a valuable option available.
Usability and Learning Path: Welcoming New Users
Every platform offers a reliable onboard experience for newcomers while also catering to seasoned professionals. Mobirise stands out for its straightforward drag-and-drop functionality, making it accessible for anyone without prior technical experience. The simple interface invites beginners to explore without feeling overwhelmed. On the other hand, Instapage provides an insightful user interface that blends sophistication with usability. Tutorials and customer support help novices navigate effectively while ensuring expert users can exploit more advanced features smoothly. 23FormBuilder takes usability to the next level by focusing on form creation, with user-centric design facilitating smooth navigation and easy customization. Overall, all three platforms exhibit strengths in usability, but Instapage shines due to its commitment to perfecting a seamless user experience and a wealth of guided support options.
Customer Support: The Backbone of Every Platform
Customer support can be likened to a superhero sidekick, swooping in to assist users in times of need. Each platform offers various types of support to ensure users can tackle challenges as they arise. Instapage offers responsive support via chat, email, and a rich library of resources, including webinars and comprehensive guides. This extensive self-help section empowers users to find answers independently. Similarly, Mobirise supports its audience with a dedicated community forum and email assistance, but lacks immediate chat options. 23FormBuilder backs its users with email support and an in-depth knowledge base, aiming to resolve queries quickly. While each platform provides the essential support structure, Instapage’s comprehensive resources and responsive customer service set the bar high for user satisfaction and ease.
Pricing Landscape: Finding the Right Fit
Understanding the pricing structures is essential for evaluating which platform provides the best value for different marketing strategy needs. Instapage operates on a subscription model, offering competitive pricing in exchange for a wealth of features perfectly designed to boost conversion rates. This investment is tailored towards serious marketers keen on maximizing campaign performance. Mobirise offers a unique one-time purchase model that can be appealing for those wanting to avoid ongoing costs, but some advanced features do require additional payments. 23FormBuilder uses flexible pricing based on the number of forms and respondents, making it scalable for different organizational needs. It’s vital to weigh the features against costs, ensuring readers can make an informed choice based on what they value most in a landing page builder.
In conclusion, the choice between Instapage, Mobirise, and 23FormBuilder depends on the specific goals and needs of the user. Each platform has its unique set of advantages, suited for varying marketing strategies. Instapage notably empowers marketers to reduce costs, enhance conversion rates, and craft relevant landing page experiences that foster brand trust and loyalty. As users explore their options, considering factors like user-friendliness, support, and pricing is key to finding the right tool. Ultimately, potential users are encouraged to take Instapage for a spin through a free trial or demo to witness its powerful capabilities firsthand.
