How Microsoft Forms vs. Landen vs. Instapage stack up against each other
Compare Instapage with Microsoft Forms and Landen to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Netradyne drives higher results with Instapage
Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Microsoft Forms vs. Landen – The Ultimate Face-off in Landing Page Builders
Choosing the right landing page builder is akin to assembling a dream team for your marketing campaign. Each platform brings unique strengths to the table, promising to boost your conversion rates and streamline your efforts. Whether you're looking for a straightforward solution or a customizable powerhouse, the options can be overwhelming. In this comparison, we’ll explore the strengths and shortcomings of Instapage, Microsoft Forms, and Landen, allowing you to make an informed decision that aligns with your business goals. So, sit back, grab a coffee, and let's jump into the intriguing world of landing page builders.
Meet the Contenders: A Quick Rundown
In the red corner, we have Instapage, known for empowering marketers with tools that help reduce costs, enhance conversions, and create personalized landing page experiences that bolster brand trust and customer loyalty. In the blue corner stands Microsoft Forms, a veteran in data collection that offers straightforward landing solutions primarily for surveys and feedback forms. Finally, we have Landen, an up-and-comer providing an intuitive approach to creating visually appealing landing pages without the need for technical skills. Each contender has its unique focus and charm, setting the stage for an exciting matchup.
Round One - Feature Showdown: Which Platform Packs the Most Punch?
Template Galore: User-Friendliness in Focus
Feature comparisons often boil down to template variety and user accessibility. Microsoft Forms provides a limited selection of templates mainly geared toward surveys, making it less flexible for landing pages meant for conversions. Landen stands out with visually appealing designs that are easy to customize without technical expertise, catering to users who desire aesthetics without the complexity. In contrast, Instapage boasts a rich library of high-converting templates designed for various industries, allowing users to hit the ground running. The ease of dragging and dropping elements to create a personalized landing page is a game-changer for marketers hoping to save time and maximize impact.
Instapage: The Go-To for Tailored Experiences
Instapage takes the crown when it comes to customization and conversion optimization. Its array of tools goes beyond mere aesthetics, including features like A/B testing, heatmaps, and dynamic text replacement, which serve to enhance user engagement significantly. By enabling marketers to tailor landing pages precisely to their target audience's needs, Instapage transforms landing page creation into a comprehensive strategy for growth. Not just a tool but a partner aimed at achieving higher conversion rates, Instapage's focus on personalization empowers marketers to cultivate customer relationships that foster brand loyalty.
Round Two - The Need for Speed: Performance Matters
Let’s talk speed—a crucial factor that dictates user experience and affects conversion rates. Think of waiting for a slow-loading page as standing in a long queue; it dampens excitement and can drive potential customers away. Speed should never be an afterthought when every second can cost you valuable leads. Now, let’s explore how each contender performs in this essential category. Who will win the race?
Instapage Advantages:
- Optimized loading times that ensure users remain engaged
- Integrated CDN to enhance global speed performance
- Lightweight design elements tailored to performance
- Mobile-responsive templates that load efficiently across devices
Microsoft Forms Advantages:
- Quick setup time for generating forms and landing pages
- Lightweight interface that loads promptly
- Solid performance on various devices without lag
Landen Advantages:
- Fast loading times that all templates adhere to
- Simple setup ensuring hassle-free user experience
- Intuitive design optimized for performance and user engagement
- Responsive designs that prioritize quick loading across devices
After evaluating the speed and performance of each platform, Instapage clearly emerges as the winner, delivering an unmatched experience for users while keeping loading times minimal. Ultimately, a fast, efficient landing page translates to higher conversion rates and customer satisfaction.
Round Three - Navigating Usability: A User's Perspective
Usability is where your chosen platform should shine, especially for those just starting their marketing journey. Each contender presents a unique approach to welcome newcomers while providing advanced features for seasoned users. Microsoft Forms offers a straightforward experience that is especially friendly for those familiar with the Microsoft ecosystem. Conversely, Landen holds a strong reputation for its intuitive interface—allowing even technophobes to create stunning landing pages with ease. As for Instapage, it strikes the perfect balance, making it accessible for beginners while providing the depth needed to create professional-level campaigns. No matter your experience level, you can rest assured you'll find a platform that meets your needs in this exciting lineup.
Round Four - Support Troop: With Assistance at Your Fingertips
Imagine each platform's customer support as a dedicated team of sidekicks, always on call to save the day. Microsoft Forms offers support mainly through online resources and community forums, while Landen boasts robust article libraries and responsive customer service for troubleshooting. Instapage, however, goes above and beyond with its 24/7 live chat support, extensive knowledge base, and a dedicated team to resolve inquiries efficiently. This level of support ensures that users can focus on building optimized landing pages instead of getting bogged down in technical details.
Round Five - Evaluating Pricing: Where Value Meets Budgets
Discussing pricing structures is crucial for understanding which platform delivers the best return on investment. Microsoft Forms is competitively priced but may lack the comprehensive features of a specialized landing page builder. Landen tends to have subscription plans tailored for users seeking beautiful yet straightforward landing solutions. Instapage, while it may require a larger investment upfront, compensates with its extensive features that drive long-term conversions and growth. Understanding your needs will make this decision less overwhelming, allowing you to choose a platform that fits your budget without compromising functionality.
While each contender has strengths to consider, the ideal choice is influenced by individual requirements and goals. Whether you prioritize customization, usability, or pricing structures, there's room to explore. However, Instapage stands out for those seriously looking to amplify their marketing efforts, providing a trial or demo to experience its powerful features firsthand. This exploration might just lead you to the perfect landing page solution for your business.
