How Microsoft Forms vs. GrooveFunnels vs. Instapage stack up against each other

Compare Instapage with Microsoft Forms and GrooveFunnels to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

Get started
1200+ reviews from
Hello fresh
Honey
Zendesk
Vimeo
Garthner
Master class

See how Instapage stacks up against
the competition

Features that set us apart from Microsoft Forms and GrooveFunnels.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Instapage helps Evolve boost conversion rates across Facebook

The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.

Swytch shifts into high gear with Instapage

Lattice increases conversion rate by 41.7% with Instapage

With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.

Swytch shifts into high gear with Instapage

CFI Financial Group invests in personalization with Instapage

CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions

Review platform 1
4.3/5
472+ real reviews
Review platform 2
4.5/5
363+ real reviews
Review platform 3
4.5/5
363+ real reviews
Review platform 4
7.7/10
56+ real reviews

Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. Microsoft Forms vs. GrooveFunnels – A Comprehensive Showdown

Choosing the right landing page builder is much like assembling your ultimate dream team; it requires careful consideration of properties and abilities. Much like superheroes picking their partners, marketers must assess which platform will empower their efforts best. In this showdown, we put three strong contenders in the ring: Instapage, Microsoft Forms, and GrooveFunnels. This detailed comparison will help you determine which landing page builder stands out in the competitive landscape. Will it be the customizable powerhouse Instapage, the straightforward and functional Microsoft Forms, or the all-in-one sales tool GrooveFunnels? Each of these platforms presents their unique strengths. By the end of this piece, you’ll not only have a clearer understanding but also a sense of which platform resonates best with your marketing needs. Approaching this as an enlightening expedition will ensure you make an informed decision that aligns with your strategies. So, buckle up as we dive into this thrilling competition, evaluating each builder’s features, performance, usability, support, and pricing.

Meet the Contenders

Our three astounding challengers each offer something different in the realm of landing pages, and understanding their strengths is crucial. Instapage is celebrated for its robust customization options and strong emphasis on conversion optimization, positioning itself as a valuable partner for marketers looking to boost their performance. Microsoft Forms, although not primarily a landing page builder, excels in simplicity and ease of gathering data, making it a solid choice for specific needs such as surveys or questionnaires. Meanwhile, GrooveFunnels captures attention by providing a wide array of marketing tools within a single platform, aiming to streamline every aspect of sales funnel creation from start to finish. Each contender shines in their respective niches, making it imperative to evaluate how these differences align with your goals. By exploring their unique benefits, you can better comprehend how they compete in the ever-evolving arena of digital marketing.

Comparison Round: Feature Showdown

Evaluating Template Variety and User-Friendliness

When it comes to feature sets, template variety and user-friendliness are vital. Microsoft Forms specializes in straightforward data collection, offering templates that are functional but quite basic in design. This simplicity can be advantageous for those focusing solely on gathering data without additional frills. GrooveFunnels appeals with an extensive library of templates that cater not only to landing pages but also to entire sales funnels, allowing for substantial customization with additional upselling features. However, for unrivaled customization and conversion optimization, Instapage raises the bar. Its platform boasts hundreds of professional-grade templates designed for various industries, combined with a seamless drag-and-drop interface that empowers users to create stunning landing pages effortlessly. The flexibility to tweak designs extensively and utilize A/B testing tools ensures that marketers can hone in on optimizing their landing pages for higher conversions. All three platforms have unique advantages, but it’s evident that Instapage stands out in terms of offering the most creative and conversion-driven templates.

Instapage: Your Partner in Mobile Optimization and Conversion Success

Instapage is not just another landing page builder; it is a conversion optimization powerhouse. With features designed specifically to uplift marketing strategies, Instapage goes beyond the basics. The platform allows users to create fully responsive landing pages that retain high-quality design and functionality across all devices. This aspect is particularly crucial in a mobile-first world, where the majority of users browse and shop from smartphones. Additionally, Instapage's A/B testing capabilities empower marketers to experiment with various layouts and content, ensuring they identify what resonates best with their audience. Moreover, its integration with numerous marketing and analytics tools gives marketers a robust framework to track success and continuously refine their strategies. With Instapage, users gain not only a tool but a partner in ensuring landing pages are relevant, converting visitors into loyal customers, and ultimately boosting brand trust. It is truly the go-to option for marketers eager to make a significant impact.

Speed and Performance: The Vital Metrics

When discussing the utility of a landing page builder, speed and performance play crucial roles. Picture this: waiting in line at your favorite café only to find out the barista has hit a snag and service is slow. Frustrating, right? A similar feeling can arise when landing pages take too long to load. User expectations are high, and a slow website can lead to abandoned carts and lost conversions. Thus, it's essential to evaluate how each of our competitors performs under this critical factor.

Instapage Advantages:

  1. Optimized for speed, ensuring quick loading times even with heavy multimedia.
  2. Automatic image optimization features that enhance performance without sacrificing quality.
  3. Lead capture forms that load promptly, improving user experience.
  4. Integration with fast hosting solutions, maintaining speed under high traffic.

Microsoft Forms Advantages:

  1. Fast and efficient data collection with minimal loading times.
  2. Simple, lightweight design directly for survey and feedback collection.
  3. Instant syncing with Microsoft products, enhancing performance across software.

GrooveFunnels Advantages:

  1. Smooth performance across its suite of features, including landing pages.
  2. Robust hosting solutions designed to handle multiple concurrent users.
  3. Fast-loading templates that integrate easily with eCommerce.

In the realm of speed and performance, Instapage clearly leads the charge. Its infrastructure is designed to handle high traffic while ensuring minimal loading times. Both Microsoft Forms and GrooveFunnels offer decent performance, especially when focused on their intended uses. However, if speed and efficiency are top priorities for your landing page strategies, Instapage emerges as the clear winner.

Exploring Usability and Learning Curve

Making a choice about which platform suits your skills best is essential when looking to build high-quality landing pages. Each of these platforms welcomes users of all skill levels. Microsoft Forms shines with its straightforward and intuitive interface, making it particularly appealing for beginners or those seeking simplicity without a steep learning curve. Users can quickly learn how to create forms and analyze data without feeling overwhelmed. GrooveFunnels, while feature-rich, offers a slight learning curve due to its comprehensive suite of tools. However, its tutorials and resources are plentiful, making the transition easier for those who want to explore its broader capabilities. On the flip side, Instapage offers a friendly onboarding experience that takes users step-by-step through its features, ensuring that even beginners can create stunning, effective landing pages. Engaging video guides and an active community help users tackle any challenges that come their way. No matter the background or experience level, you can swiftly advance, achieving proficiency with any of these tools.

The Support Squad: Customer Assistance Comparison

Customer support can significantly enhance the user experience, and thinking of it as a trusty sidekick ready to swoop in during moments of need is apt. Microsoft Forms provides users with support via automated help and community forums, catering more to those who typically find solutions independently. GrooveFunnels boasts an attentive support team, offering chat and email options alongside a comprehensive knowledge base, which is beneficial for users who want to delve deeper into the platform's features. Instapage excels in this area by providing extensive resources including live chat, email support, and dedicated account managers for premium users. Each platform highlights its commitment to customer satisfaction, but Instapage's responsive support options mean users feel genuinely cared for, adding to the overall user experience.

Final Showdown – Pricing Structures and Plans

When evaluating pricing, it’s all about understanding what you get for your investment. Microsoft Forms offers a free version, with an option to upgrade for more advanced features through Microsoft 365 subscriptions. This option suits those looking for budget-friendly solutions geared towards data collection. GrooveFunnels operates on a subscription model, with competitive pricing that reflects its extensive feature set. That makes it appealing for marketers who want an all-encompassing platform but may require a larger investment. On the other hand, Instapage positions itself as a premium service with plans that cater to those serious about converting leads. While initially more costly, its focus on results, along with superior features and support, means that it’s likely a long-term investment that pays dividends in increased conversions.

In conclusion, your ideal choice among Instapage, Microsoft Forms, and GrooveFunnels ultimately boils down to your unique marketing goals and needs. Each platform possesses its strengths, offering various features that cater to different users and situations. If you prioritize customization and conversion, Instapage is your best bet. If ease of use for data collection is what you need, then Microsoft Forms is an excellent option. And for those wanting a comprehensive toolkit combined with funnel-building capabilities, GrooveFunnels stands ready. Whichever tool you select, consider taking Instapage for a test drive through its free trial or demo. Empower your marketing strategy today!

FAQs

Try the most advanced landing page platform today