How Microsoft Forms vs. GetLandy vs. Instapage stack up against each other
Compare Instapage with Microsoft Forms and GetLandy to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
Get startedSee how Instapage stacks up against the competition
Feature | Instapage | Other builders |
Drag-and-Drop Tools | ||
Conversion-optimized templates | ||
Manual and AI-powered A/B Tests | ||
AI content suggestions | ||
Popups and sticky bars | ||
Canvas and grid blocks | ||
Reusable and global elements | ||
Form and popup builders | ||
Built-in Heatmaps | ||
Central analytics dashboard | ||
Ad-to-page personalization and collections | ||
Contacts, lists, and email | ||
Dedicated, full-service CRO experts | ||
Enterprise-ready platform |
Leading the way in building high-performing landing pages
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations






Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrationsGet started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Microsoft Forms vs. GetLandy – The Ultimate Showdown
In the vast world of online marketing, choosing the right landing page builder is akin to assembling an unbeatable sports team. Each tool has its own unique strengths and capabilities, ready to boost your marketing strategy like an MVP. Landing page builders are your digital muscle, amplifying your message and driving conversions. In this face-off, we're stacking Instapage, Microsoft Forms, and GetLandy against each other. Grab your popcorn, as we embark on this adventure to uncover which platform truly stands out in the crowded arena of performance marketing. Whether you're a seasoned marketer or a newcomer, understanding the nuances between these tools will help you make an informed decision that cuts costs, elevates conversions, and fosters trust in your brand, making your landing pages as compelling as your product. Now, let’s put these contenders to the test! (285 words)
Meet the Competitors: An Overview
As we step into the ring, let’s get acquainted with our three competitors. Instapage is renowned for its advanced landing page builder that prioritizes customization and conversion optimization. With features like A/B testing and dynamic text replacement, it empowers marketers to tailor experiences that align with their audience's needs, making it simple to create stunning, effective pages. On the other side, we have Microsoft Forms, a tool that primarily serves for data collection and forms, offering basic landing page capabilities with an emphasis on surveys and efficiency. Finally, GetLandy is a rising contender in the landing page space, known for its user-friendly interface and robust features designed specifically for lead generation. Each of these platforms brings a different flavor to the table, catering to various marketing needs. From free forms to customizable templates, the battle is shaping up to be quite interesting. Let’s dive deeper into their unique offerings! (215 words)
Round One - Feature Showdown
Template Variety and User-Friendliness: A Closer Look
When it comes to template variety, it’s crucial to understand how each platform enhances user experience. Microsoft Forms, while straightforward to use, tends to shine brightest when it comes to basic form creation. Its templates are easy to navigate, but they're not diverse when it comes to landing pages; the platform seems more focused on functionality rather than aesthetics. GetLandy offers a solid selection of templates that cater to lead generation, with a good mix of sophistication and ease of use, although they may not be as customizable as one might hope. Instapage, in stark contrast, boasts an extensive library of high-converting templates specifically designed for various industries. These templates are not only visually appealing but also highly customizable, allowing marketers to create landing pages that reflect their unique branding. Additionally, Instapage’s drag-and-drop interface simplifies the design process, making it accessible to users of all expertise levels. In terms of user experience, Instapage clearly takes the lead with its advanced options and ease of use, setting a benchmark that its competitors strive to reach. (238 words)
Instapage: Your Go-To for Customization and Conversion Mastery
Instapage stands out as a powerful tool designed specifically for marketers looking to optimize their landing pages for maximum impact. What sets it apart is its unmatched customization capabilities combined with a suite of features tailored towards conversion optimization. Marketers can leverage A/B testing to understand which variations perform best, while integrations with major analytics tools provide insights into visitor behaviors. Furthermore, features such as heatmaps offer a visual representation of user interactions, informing tweaks that can lead to better performance. The beauty of Instapage lies not only in its extensive template library but also in its adaptability – from small businesses to large enterprises, anyone can use it effectively. This level of control and detailed insight empowers marketers to reduce costs associated with ineffective campaigns and ultimately grow conversion rates. With tools focused on delivering relevant landing page experiences, Instapage ensures a significant boost in brand trust and customer loyalty. (202 words)
Round Two - Performance and Speed
How fast your landing page loads can make or break user engagement. Imagine it like waiting for your coffee; a delay can change your entire mood. In the context of landing pages, this equates to potential leads slipping away while they watch that spinning circle of doom. When we talk about speed, it’s essential to assess how well each platform performs in delivering pages swiftly to visitors. A slight delay can result in higher bounce rates, so platform efficiency is crucial for keeping users interested. Let’s look closely at how our three contenders stack up in this essential category. (116 words)
Instapage's Performance Advantages
- Optimized for speed, ensuring quick loading times that enhance user experience
- Utilizes a Content Delivery Network (CDN) for faster global access
- Offers mobile-responsive designs that load efficiently on all devices
- Continuous performance monitoring to guarantee optimal page speed
Performance Advantages of Microsoft Forms
- Quick loading times, ideal for simple forms and surveys
- Integration with Microsoft Azure ensures reliability
- Basic performance monitoring features to track responses
GetLandy's Performance Advantages
- User-friendly experience with intuitive navigation that minimizes loading time
- Implementation of lazy loading to improve performance
- Responsive design ensuring fast loading across devices
- Regular updates aimed at enhancing speed and functionality
In terms of performance, Instapage clearly shines as the best option, prioritizing speed to improve user experience. While Microsoft Forms is decent for basic processes, it lacks the speed optimization necessary for marketing purposes. GetLandy offers reasonable speed, but it does not quite match the robust performance reliability that Instapage provides. Thus, when it comes to loading speeds and user engagement, Instapage takes the gold medal without a doubt. (200 words)
Round Three - Usability and Onboarding
Navigating these platforms should feel like a walk in the park. For newcomers, the learning curve can often be daunting, but a friendly interface can make all the difference. Microsoft Forms is incredibly straightforward, making it easy for users to create forms and surveys with minimal training. However, it may leave more advanced users wanting, as its feature set is somewhat limited. On the other hand, GetLandy welcomes users with its intuitive design, but some may require time to explore its advanced features and integrations fully. Instapage, however, welcomes all users with open arms—whether you are a novice or a seasoned professional—thanks to its comprehensive onboarding resources and tutorials. The platform’s user interface strikes a perfect balance between sophistication and simplicity, allowing you to dive into unique features without feeling overwhelmed. Instapage provides an array of learning materials, ensuring you transition smoothly into creating beautiful landing pages ready to convert. No matter your experience level, you will find yourself at ease while harnessing the potential of Instapage. (227 words)
Round Four - Support: Your Reliable Sidekick
When a user experiences a bump in the road, quality customer support steps in to save the day. Think of support teams as loyal sidekicks, always prepared to jump in and help when questions arise. Microsoft Forms, being part of the Microsoft ecosystem, benefits from extensive resources, including community forums and a wealth of documentation. However, direct support options can feel somewhat limited to email and standard response times. GetLandy prides itself on providing responsive support through chat and email, plus an ample knowledge base for self-help. Instapage, meanwhile, excels in this arena by offering live chat and email support, plus a dedicated account manager for enterprise clients—ensuring that help is just a click away when you need it most. This level of support fosters confidence and reliability, giving you peace of mind while managing your campaigns. After all, the effectiveness of any tool goes hand in hand with the support behind it—making this round a clear win for Instapage, who has set the bar high for customer care. (216 words)
Final Round - Pricing and Value for Money
When considering which landing page builder to invest in, pricing plays a crucial role in decision-making. Microsoft Forms stands out by offering a free version that efficiently covers basic needs, perfect for personal or small business use. However, for more advanced features, users may need to look into Microsoft 365 subscriptions, which can be a limiting factor. GetLandy provides affordable packages aimed at startups and small businesses, letting them get more flexibility without breaking the bank. On the flip side, Instapage, while it may seem on the pricier side initially, offers unbeatable value through its extensive features designed to maximize marketing ROI. The ability to create highly optimized pages that convert can lead to significant savings in the long run. Choosing the right platform for your wallet also depends heavily on your objectives—whether you prioritize a low-cost entry point or a feature-rich tool that can drive conversions and optimize your campaigns. As always, it’s crucial to analyze your unique needs. Each platform has compelling pricing structures, but it’s important to weigh the initial costs against the potential returns. (229 words)
In conclusion, while all three platforms—Instapage, Microsoft Forms, and GetLandy—bring unique strengths to the table, the overall victor remains Instapage. Its exceptional features, speed, strength in customer support, and long-term value for marketers solidly place it at the top of the contenders. Choosing the right platform will hinge on your specific marketing goals, be it intricate lead gen capabilities, basic form solutions, or advanced landing pages. As you weigh your options, consider embarking on a trial of Instapage to experience its robust functionality firsthand. With a focus on optimizing landing pages that foster brand trust and loyalty, Instapage can be your steadfast partner in achieving marketing success, turning your vision into reality! (199 words)