How Microsoft Forms vs. Freshmarketer vs. Instapage stack up against each other
Compare Instapage with Microsoft Forms and Freshmarketer to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Microsoft Forms vs. Freshmarketer – The Ultimate Showdown
Imagine choosing a landing page builder as picking the right tools for a big DIY project. Each option has its own strengths and specialties, and the best choice can transform your marketing efforts from mundane to magnificent. Just like a finely tuned machine, your landing pages can drive conversions, reduce costs, and create experiences that resonate with your audience. In this article, we’ll explore the key features of Instapage, Microsoft Forms, and Freshmarketer – giving you the insights you need to make an informed decision. We've all faced the dilemma of selecting the best among a set of entrenched contenders, and in this friendly rivalry, we aim to unveil the winner. So, buckle up as we compare these platforms to discover which one can elevate your marketing strategy.
Introducing the Heavyweights
In this corner, we have Instapage, known for its outstanding ability to empower marketers by crafting relevant landing page experiences that enhance brand trust and customer loyalty. On the other hand, Microsoft Forms enters the fight with its simplicity and integration capabilities, proving popular with users seeking basic forms and surveys. Last but not least, Freshmarketer makes a grand appearance, equipped with robust marketing automation tools that appeal to a broad range of digital marketers. Each of these tools has carved out its niche, and while they may overlap in certain functionalities, their core offerings make them unique in the digital landscape. By comparing these three rivals, we can identify their strengths and weaknesses, helping marketers choose the optimal platform for their specific needs.
Round One - Features Face-Off
Template Richness and User-Friendliness
When it comes to landing pages, the template library and ease of use can significantly influence a marketer's choice. Microsoft Forms offers straightforward web-based forms, which, while functional, might be too basic for marketing applications requiring flair and adaptation. Its templates cater primarily to surveys and simple data collection without much creative latitude. Freshmarketer provides a wider array of templates suited for marketing strategies that lean into automation and consumer engagement, enabling users to design captivating experiences but lacks the depth of customization provided by a specialized tool. Instapage, on the other hand, sets a high bar with its extensive range of highly customizable templates engineered for conversion. Its user-friendly drag-and-drop interface allows marketers to swiftly create beautiful, high-performance landing pages tailored to their unique branding needs.
Instapage: Your Dedicated Partner for Customization and Optimization
Instapage stands out as the ultimate tool for businesses that prioritize customization and conversion rate optimization. With features such as advanced A/B testing, heatmaps, and analytics, it allows brands to refine their landing strategies continuously. Unlike its competitors, Instapage provides a wealth of integrations, enabling marketers to connect seamlessly with their preferred CRM and email service providers. Its focus on delivering relevant landing page experiences ensures that businesses can build deeper trust with their customers. Each landing page is designed to maximize customer engagement and drive conversions, making the platform not just a tool but rather a strategic partner in a marketer's success.
Second Round - Fast and Efficient Performance
Imagine browsing a website that takes ages to load – stressful, right? Speed is crucial in today’s fast-paced online world. Waiting for a webpage to load can lead to frustration and potential loss of customers. Hence, how each of our contestants performs in this area holds significant weight in the comparison. Efficient performance signifies high conversion potential and customer satisfaction; it’s what everyone is battling for in the digital arena. Let’s see how these platforms fare.
Instapage Benefits:
- Optimized for quick loading speeds, ensuring minimal wait times.
- Uses advanced caching techniques to enhance performance.
- Offers responsive designs that work seamlessly across devices.
- Compatibility with major hosting services to improve page speed.
Microsoft Forms Benefits:
- Quick setup process allows for faster form deployment.
- Integrates well with other Microsoft services for improved functionality.
- Less resource-intensive, resulting in quick load times under basic uses.
Freshmarketer Benefits:
- Built-in speed optimization tools for landing pages.
- Offers responsive design to ensure usability on various devices.
- Utilizes fast-loading templates that minimize user wait times.
- Effective in handling large amounts of data without performance lags.
In conclusion, while all three platforms showcase commendable speed and performance, Instapage emerges as the go-to choice due to its extensive optimization capabilities, ensuring that marketers can deliver a seamless and engajing user experience. It's no surprise that many businesses favor Instapage for maximizing conversion opportunities.
Round Three - User Experience and Adaptability
When it comes to user experience, selecting a platform that supports both novices and seasoned marketers is paramount. Each tool welcomes newcomers with easy setup processes and guiding resources. However, they differ in how effectively they facilitate a smooth learning path. Instapage offers detailed tutorials and a supportive community that empowers individuals to master the platform. Microsoft Forms, known for its straightforward interface, provides guidance but lacks interactive learning options. Freshmarketer combines powerful automation features while remaining accessible, allowing users to grow their expertise over time through a combination of pre-built workflows and templates. This friendly competition among the platforms illustrates that user experience directly impacts how successfully a marketer can leverage these tools.
Round Four - Support Services
A well-functioning support team can be likened to the trusty sidekick in any heroic journey. As our three contenders step into the spotlight, let’s examine how they provide help to their users. Instapage shines with excellent support, offering live chat, comprehensive documentation, and an active user community. Users can quickly access the resources they need to troubleshoot issues effectively. Microsoft Forms, while less specialized, provides basic email support and access to a limited knowledge base that caters primarily to issues related to their forms. Freshmarketer rounds out the trio with a respectable range of support options, including live chat and community forums, allowing users to seek advice from experienced marketers within the ecosystem. Each platform shows commitment, but in the realm of customer support, Instapage stands tall.
Final Round - Cost and Accessibility
When it comes to pricing, the landscape gets nuanced. Each platform adopts a different pricing model that aligns with its intended use—Instapage excels at delivering high-quality landing pages but does come with a premium price point, reflecting its extensive feature set and customization options. Microsoft Forms maintains a competitive edge with its inclusion in Office 365 licenses, presenting budget-conscious users with an excellent no-cost option for basic forms and surveys. In contrast, Freshmarketer provides an array of competitive pricing tiers, catering to businesses of varying sizes while incorporating valuable automation features. As we sum up this round, it’s essential for marketers to weigh their budget against the features offered to determine which platform maximizes value for their efforts.
In closing, while Instapage, Microsoft Forms, and Freshmarketer each present unique advantages, your choice ultimately hinges on your specific needs and objectives. Whether you prioritize advanced features for landing pages, fundamental forms, or robust marketing automation, the right platform hinges on your desired outcomes. We encourage readers to take a closer look at Instapage, where you can experience the premium feature set through a free trial or demo that would help in evaluating its fit for your marketing strategy.
