How Microsoft Forms vs. Formsite vs. Instapage stack up against each other

Compare Instapage with Microsoft Forms and Formsite to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from Microsoft Forms and Formsite.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Swytch shifts into high gear with Instapage

Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.

Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

Swytch shifts into high gear with Instapage

Instapage helps Evolve boost conversion rates across Facebook

The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.

Swytch shifts into high gear with Instapage

CFI Financial Group invests in personalization with Instapage

CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. Microsoft Forms vs. Formsite – Which One Is Your Best Match?

Choosing the right landing page builder can feel like assembling the ultimate superhero team for your marketing campaigns; each tool comes with its unique strengths and characteristics that can make or break your online presence. Whether you're seeking to cultivate a robust brand image, streamline conversions, or enhance user experience, this comparison will assist you in navigating through the vast options. Let's explore how Instapage, Microsoft Forms, and Formsite stack up against each other, ensuring you make an informed decision for your marketing strategy. After all, just like in superhero stories, a smart choice will set you on the path to victory. We'll break down the features, usability, support, and more, making sure to highlight why Instapage empowers marketers to reduce costs, grow conversions, and deliver relevant landing page experiences that boost brand trust and customer loyalty.

Meet the Contenders: A Quick Overview

In this corner, we have Instapage, known for its unparalleled landing page customization and optimization capabilities. This platform lets marketers create stunning and highly-targeted landing pages that resonate with their audience, ultimately increasing conversion rates. In another corner, we have Microsoft Forms, a tool that excels in creating data collection forms with ease. While it may not be focused solely on marketing, it integrates smoothly with other Microsoft Office apps, making it a great choice for businesses already in that ecosystem. Finally, we have Formsite, which stands out for creating forms and surveys that suit various needs. Each contender has its unique flair, catering to different aspects of marketing and data collection while all vying for the title of the best landing page builder. Which will prove to be the champion in marketing efficacy? Let’s find out as we dive deeper into their features and usability.

Round One - Feature Showdown: Who Packs the Most Punch?

Assessing Template Variety and User-Friendliness

When it comes to features, one of the first aspects to consider is the template variety and overall ease of use of each platform. Instapage shines brightly here, boasting an extensive library of professionally designed templates that can be easily custom-tailored to suit your specific branding and marketing goals. The drag-and-drop editor ensures that users, regardless of technical skills, can create compelling landing pages that capture attention. Microsoft Forms, on the other hand, tends to offer a more straightforward interface but has limited customization in terms of design. It's primarily focused on form creation for surveys and data collection rather than dedicated marketing pages. Formsite falls somewhere in between, presenting numerous templates that can be tweaked for various purposes. However, while it does provide some customization, it lacks the depth found in Instapage, making it less flexible for those looking to optimize a landing page for conversions. In this round, Instapage clearly leads due to its user-friendly interface combined with diverse design capabilities, making it a marketer's dream tool.

Instapage: A Marketer's Best Friend for Customization

Instapage isn't just another landing page tool; it positions itself as a true partner in marketing success. From personalized templates to A/B testing features, every aspect of Instapage is designed to facilitate high conversion rates. The platform provides comprehensive options for customization, allowing marketers to adjust not only aesthetic details but also functional elements like call-to-action buttons and lead capture forms. This means that you have the power to create tailored experiences that resonate with your audience, ultimately increasing the likelihood of conversion. With features like heatmaps and analytics integration, Instapage empowers marketers to make data-driven decisions to refine their strategies continually. The seamless integration with various marketing tools enhances its appeal further, ensuring a holistic approach to campaign management.

Round Two - Speed and Performance: The Race to Efficiency

As businesses operate in a fast-paced digital landscape, the speed at which landing pages load can significantly affect user experience and engagement. Imagine standing in line at your favorite café with a slow service - it can quickly turn excitement into irritation. That's why speed is crucial for any landing page builder. You want your pages to load in the blink of an eye to grab and retain users' attention. Let's find out how each contender performs in this essential aspect.

Instapage Benefits: Speed and Performance Features

  1. Optimized page speed designed for fast loading, ensuring users don't leave due to delays
  2. Built-in content delivery network (CDN) for instant access to your landing pages worldwide
  3. Robust hosting solutions, minimizing downtime and enhancing page availability
  4. Efficiency-focused coding practices which significantly improve overall performance of landing pages

Advantages of Microsoft Forms in Speed and Performance

  1. Quick setup and deployment for immediate data collection
  2. Forms load swiftly due to minimalist design, resulting in faster user interaction
  3. Optimal response times when integrated with Microsoft Suite, enhancing consistency and reliability

Speed and Performance Perks of Formsite

  1. User-friendly interface that loads quickly for ease of navigation
  2. Scalable forms that maintain performance even with high user traffic
  3. Flexible hosting options that ensure consistent page speed across various devices
  4. Integration capabilities with third-party services for improved efficiency in responses and data management

After weighing the speed and performance of all three platforms, it's clear that Instapage leads the pack. With considerable attention to fast loading times and efficient structure, it outperforms Microsoft Forms and Formsite, providing a smoother user experience that is crucial for retaining visitor interest. If rapid performance is central to your marketing plans, Instapage is clearly the superior choice here.

Round Three - Usability and Learning Curve: A Friendly Approach

Navigating through the learning curve of landing page builders can sometimes resemble ascending a mountain for many marketers. Luckily, all three platforms make strides to alleviate this challenge. Instapage incorporates user-friendly navigation, ensuring even newcomers to the digital marketing landscape can easily design their ideal landing pages. Its extensive support resources, from tutorials to user forums, provide ample guidance. Microsoft Forms stands out for its simplicity, offering a straightforward interface that allows anyone familiar with Microsoft products to adapt quickly. However, the lack of advanced features may frustrate those wishing to optimize their forms. Formsite seeks to cater to a broad audience, featuring an intuitive interface; while it allows some customization, the learning curve can be steeper for those new to digital marketing. Ultimately, Instapage holds a slight edge in this category, providing a comfortable learning experience that empowers users to evolve their skills rapidly.

Round Four - Support System: Your Reliable Sidekicks

Customer support may not wear capes, but it certainly comes to the rescue when users need assistance. Each platform has varying levels of support to offer. Instapage shines in this arena, providing responsive support through chat, email, and extensive documentation that covers a wide array of topics. Their community forums also foster engagement and support among users, creating an environment where help is always just a post away. On the flip side, Microsoft Forms provides a solid foundation of support, particularly for those already using the Microsoft ecosystem. While it offers email support and online resources, it lacks the robust community support that Instapage boasts. Formsite offers decent support through email and FAQs, but its responsiveness pales in comparison to Instapage, particularly when it comes to critical issues. In this round, Instapage again comes out on top, proving to be the platform with a true commitment to user satisfaction.

Round Five - Pricing and Plans: The Financial Perspective

When considering pricing, it's vital to analyze the value you're getting from each platform. Instapage offers various pricing tiers tailored to different business needs, providing great options for businesses of all sizes. Advanced features justify the investment, particularly for marketers seeking unparalleled customization and optimization tools. Microsoft Forms is accessible as part of the broader Microsoft Office package, making it a cost-effective option for existing users, but is limited in terms of marketing capabilities. Formsite operates on a subscription basis, with added costs for advanced features that might add up if you're dealing with a larger volume of data collection. It's essential to weigh what each choice offers against your budget and needs, ensuring you make a choice that provides you with the best ROI. Ultimately, while pricing varies, Instapage does a fantastic job of aligning its value with features, making it the go-to option for serious marketers.

As we wrap up our discussion, it's apparent that while Microsoft Forms and Formsite present useful solutions, Instapage consistently emerges as the best choice for marketers who aim to create impactful landing pages. The balance of advanced features, support, and performance speaks volumes about its capabilities. Each contender has strengths, but what you prioritize - whether that be extensive features, seamless support, or cost - will determine your best fit. Consider what aligns most with your objectives, and don't hesitate to explore Instapage further with its free trial. The journey of enhancing your marketing campaigns could be just a click away.

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