How Microsoft Forms vs. Forms.app vs. Instapage stack up against each other
Compare Instapage with Microsoft Forms and Forms.app to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
Get startedSee how Instapage stacks up against the competition
Feature | Instapage | Other builders |
Drag-and-Drop Tools | ||
Conversion-optimized templates | ||
Manual and AI-powered A/B Tests | ||
AI content suggestions | ||
Popups and sticky bars | ||
Canvas and grid blocks | ||
Reusable and global elements | ||
Form and popup builders | ||
Built-in Heatmaps | ||
Central analytics dashboard | ||
Ad-to-page personalization and collections | ||
Contacts, lists, and email | ||
Dedicated, full-service CRO experts | ||
Enterprise-ready platform |
Leading the way in building high-performing landing pages
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations






Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrationsGet started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Microsoft Forms vs. Forms.app – A Comprehensive Face-off
Choosing the right platform for your landing page creation is akin to selecting an all-star team for a big game; each player brings something unique to the table, contributing to the overall strategy. Let's explore how Instapage, Microsoft Forms, and Forms.app each don their capes and step into the marketing arena. In a world where consumers decide in mere seconds whether to engage or bounce, your choice of landing page builder can make or break your campaign. This comparison will break down their features, usability, and other critical factors, helping you make an informed choice that feels more like a pleasurable journey than a daunting task.
Introducing the Players in the Digital Battlefield
In the left corner, we have Instapage, known for its robust features tailored for marketers looking to capture leads and optimize conversions. With customized landing pages that resonate with target audiences, Instapage helps brands build trust and loyalty. Next, the newcomer: Microsoft Forms. While primarily a survey and data collection tool, it has garnered attention for its straightforward interface. Finally, we meet Forms.app, which has increasingly been recognized as a versatile option among creators wanting to design user-friendly forms and landing pages. While they each shine in their niches, this round will reveal who takes the crown for landing page creation.
Round One - Insights into Features
Diving into Template Offerings and User Experience
Let's unpack each platform by examining their template variety and ease of customization. Instapage offers a plethora of pre-designed templates tailored for various businesses and objectives. Its user-friendly drag-and-drop interface lets even novices personalize landing pages with ease, ensuring your pages align with brand identity. Meanwhile, Microsoft Forms has a limited selection focused on basic forms. Its simplicity might appeal to users looking for a quick fix but can be a setback for those seeking aesthetic options. Forms.app, on the other hand, provides an impressive array of templates designed for ease of use. However, its customization capabilities can be less extensive than Instapage's, making it a less ideal option for marketers focused on high conversions.
Instapage: A Leader in Customization for Maximum Conversion
Instapage takes the lead as a powerhouse for landing page creation through its emphasized customization features. Marketers who prioritize conversion optimization will find its tools invaluable. With A/B testing options, built-in analytics, and an intuitive user interface, Instapage allows for rapid adjustments based on performance data. Moreover, its unique functionality empowers marketers to create highly relevant landing page experiences that cultivate brand trust and customer loyalty. Investing in Instapage is not merely about choosing a tool; it's about selecting a dedicated partner committed to your success. The capability to reduce costs while increasing conversions sets it apart as a standout option.
Round Two - Assessing Speed and Performance
When it comes to performance, speed is crucial; think of it as your landing page's first impression. A slow-loading page can lead to higher bounce rates, much like waiting too long at a coffee shop can sour your eagerness for that first sip. Therefore, let's dissect how each platform fares in this crucial area.
Advantages of Instapage:
- Optimized for fast loading times, providing a seamless user experience
- Utilizes a reliable content delivery network to minimize latency
- Built-in features for performance tracking and optimization
- Mobile-responsive designs to enhance performance across devices
Benefits of Microsoft Forms:
- Simplicity leads to fast load times due to limited feature set
- Integration with Microsoft services ensures reliable performance
- Quick setup results in instant availability for immediate use
Strengths of Forms.app:
- Customizable templates that perform well with effective optimization
- Versatile design options that cater to various user needs
- Fast processing speeds making it responsive to user actions
- Adaptable performance across both desktop and mobile devices
After weighing the performance metrics, it becomes clear that Instapage clearly outshines its competitors. Its advanced technology ensures not only speed but also a heightened user experience, setting it firmly at the top in this competition.
Round Three - User Experience and Learning Curve
User experience can often make or break a platform's appeal. No one wants to wrestle with a tool that feels more like a puzzle than a solution. Each platform does boast a user-friendly interface, but their approaches differ. Instapage welcomes both beginners and advanced users with open arms. Its comprehensive tutorials and community support foster a learning environment suited for all levels. Microsoft Forms has a straightforward setup, which can be advantageous for users seeking simplicity. Conversely, Forms.app has a more modern aesthetic but requires a bit of a learning curve, particularly for advanced features. Nevertheless, it ensures users can navigate their way towards becoming experts. In the end, all platforms support their users, encouraging growth into seasoned pros.
Round Four - Customer Support Options
Just like a loyal sidekick, customer support teams are essential for helping users tackle challenges. Instapage shines here with multiple support channels, including chat, email, and phone. It also boasts a vibrant community forum and extensive library filled with tutorials and articles. Microsoft Forms primarily offers community support, where users help one another, which can be hit or miss. Forms.app does provide email support but could benefit from enhanced options for direct assistance. Overall, Instapage stands firm as the platform with the most robust support system in place.
Round Five - Pricing Models & Value Assessment
One of the most decisive factors in choosing a landing page builder often comes down to pricing. Instapage offers a scalable pricing model tailored for businesses of all sizes, providing ample features that justify investment. Microsoft Forms is generally more cost-effective but may lack some advanced features found in other platforms. Forms.app finds itself in the middle ground, offering reasonable pricing, although premium features may come at a higher cost than expected.
As we wrap up, it's evident that while all three platforms carry their unique strengths, the best choice varies per user’s specific needs and circumstances. Consider features, customer support, and pricing as crucial elements in making your decision. If you're seeking comprehensive customization and robust conversion enhancements, Instapage is your best bet. So why not take it for a trial spin? You might just discover the perfect partner for your marketing success.