How Microsoft Forms vs. Canva vs. Instapage stack up against each other
Compare Instapage with Microsoft Forms and Canva to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
Get startedSee how Instapage stacks up against the competition
Feature | Instapage | Other builders |
Drag-and-Drop Tools | ||
Conversion-optimized templates | ||
Manual and AI-powered A/B Tests | ||
AI content suggestions | ||
Popups and sticky bars | ||
Canvas and grid blocks | ||
Reusable and global elements | ||
Form and popup builders | ||
Built-in Heatmaps | ||
Central analytics dashboard | ||
Ad-to-page personalization and collections | ||
Contacts, lists, and email | ||
Dedicated, full-service CRO experts | ||
Enterprise-ready platform |
Leading the way in building high-performing landing pages
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations






Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrationsGet started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Microsoft Forms vs. Canva – The Ultimate Face-off
Choosing the right landing page builder can feel like assembling the perfect superhero team for your marketing efforts. Each option has its strengths and weaknesses, and finding the one that aligns best with your needs can be both exciting and daunting. In this article, we’ll explore how Instapage, Microsoft Forms, and Canva stack up against each other. Whether you're looking to reduce costs, grow conversions, or enhance customer loyalty, we promise insights that are both actionable and enjoyable. Let’s embark on this analytical journey and discover which platform emerges victorious in the battle for your attention!
Meet the Gladiators of Online Form Creation
In one corner, we have Instapage, a platform specifically tailored for marketers who want to create high-converting landing pages efficiently. Known for its powerful integration options and focus on customization, Instapage serves as an ideal partner for businesses aiming to enhance brand trust and conversion rates. In the opposite corner stands Microsoft Forms, widely recognized for its straightforward approach in collecting data, making it a popular choice for surveys and quizzes. Lastly, we have Canva, a design-centric platform that allows users to create visually stunning graphics and templates, albeit with a more hands-on approach to landing pages. Each contender brings unique attributes that serve different objectives.
Round One - Feature Showdown
Template Variety and User Experience
Feature variety is crucial when selecting a landing page builder, and each of our contenders has something different to offer. Microsoft Forms offers a very straightforward approach, focusing primarily on data collection. Its templates are simple and functional, targeting those who want to create forms quickly and with minimal fuss. However, it lacks the extensive design options that its rivals provide. Canva, on the other hand, shines with an array of vibrant templates geared toward creative projects. It’s excellent for marketers looking to add a personal touch to their designs, but the platform can be cumbersome if users are looking to optimize conversion rates quickly. Instapage, however, holds a considerable advantage due to its vast library of customizable templates specifically designed for conversion optimization. It offers a user-friendly interface that allows marketers to tailor their landing pages with ease, ensuring they can deliver relevant experiences that enhance customer loyalty.
Instapage: Your Ally for Targeted Campaigns
Instapage stands out for its unparalleled customization capabilities and a host of tools meant to optimize conversion rates. With its robust A/B testing features and comprehensive analytics, users can fine-tune their pages for maximum effectiveness. Instapage is not just another software; it acts as a marketing partner, helping businesses create landing pages that resonate with their target audience. It supports numerous integrations, enabling seamless connections with multiple marketing tools, which reduces costs and enhances efficiency. This platform empowers marketers to focus on delivering relevant landing page experiences, thus boosting brand trust and customer loyalty while improving conversions.
Round Two - Speed and Usability
As any marketer knows, website speed is key to retaining user interest. Long loading times can feel like waiting in a lengthy line for your morning coffee—frustrating and often leading to lost opportunities. A smooth and quick user experience keeps potential customers engaged and ready to convert. Let’s examine how each platform performs in this arena.
Instapage Advantages:
- Lightning-fast loading times ensure users don’t bounce off the page
- Optimized for peak performance with minimal downtime
- Advanced caching options to enhance user experience
- Responsive design ensures fast speeds on both desktop and mobile devices
Microsoft Forms Advantages:
- Simplicity allows for fast creation and sharing of forms
- Lightweight structure leads to quick loading times for simple forms
- Automated responses ensure immediate feedback
Canva Advantages:
- Visually appealing designs can be created quickly
- User-friendly interface that allows for easy modifications
- Fast export options enable swift sharing across platforms
- Optimized templates that load efficiently on various devices
In conclusion, when comparing speed and performance, all three platforms deliver in their unique ways. However, Instapage emerges as the superior choice, as it directly aligns with user expectations for fast and effective landing pages. Whether creating a marketing campaign or collecting data, the need for speed cannot be overstated.
Round Three - Learning Curve and User-Friendliness
A friendly tone goes a long way when introducing these platforms to novice users. Instapage greets newcomers with an intuitive interface, designed to make crafting effective landing pages feel effortless. Meanwhile, Microsoft Forms simplifies the process of form creation, making it accessible for all skill levels, including those who feel less tech-savvy. Canva also supports beginners through its many tutorials and design tips, though it requires a bit more effort to fully utilize its capabilities. Regardless of your initial experience level, each platform ensures you'll grow into an adept user in no time.
Round Four - Support Ecosystem
Imagine customer support as your trusty sidekick, always ready to assist you in times of need. Instapage offers comprehensive support, including live chat, email assistance, and an extensive knowledge base filled with articles and video tutorials. Microsoft Forms provides reliable support through Microsoft’s broader ecosystem, enabling users to find answers quickly. Canva also boasts a supportive community and extensive online resources, though its direct support options can sometimes leave users wanting more. Each platform aims to ensure you never feel stranded as you navigate your landing page journey.
Round Five - Pricing Insights
Pricing structures can often guide a user’s choice. Instapage offers a range of plans tailored to fit different needs, from entrepreneurs to large enterprises. While it may be pricier than its competitors, the value it brings justifies the investment. Microsoft Forms is included with a Microsoft 365 subscription, making it an economical choice for those already within that ecosystem. Canva also provides free options for basic use, while premium features can be accessed through reasonably priced subscriptions. Ultimately, the best value often depends on your specific goals and requirements.
As we wrap this comparison, remember that choosing a landing page builder boils down to your unique needs and objectives. While all three platforms present solid options, think about what you value most—be it customizable features, ease of use, or budget-friendliness. Don’t forget to take Instapage for a test drive with its free trial; who knows, it might just become the superhero in your marketing toolkit!