How Microsoft Forms vs. Benchmark Email vs. Instapage stack up against each other
Compare Instapage with Microsoft Forms and Benchmark Email to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Microsoft Forms vs. Benchmark Email – Unraveling the Better Choice for Your Marketing Needs
Choosing a landing page builder can feel like gearing up for a thrilling heist film, where every tool you select impacts the mission's success. Likewise, selecting the right platform for your marketing goals holds the potential to revolutionize your digital strategy. In our showdown today, we spotlight three prominent players: Instapage, Microsoft Forms, and Benchmark Email. Each promises to enhance your marketing journey, but understanding their distinct strengths and capabilities will ensure you make an informed decision. Join us as we dissect each contender's offerings, comparing their features, usability, and support to help you identify the ultimate champion for your needs.
Meet the Competitors
Let's introduce our key players! Instapage is renowned for transforming the way marketers create landing pages with its powerful customization features. Microsoft Forms has carved out a niche with its simplicity in form-building and data collection, perfect for quick surveys and feedback. Meanwhile, Benchmark Email brings a focus on email marketing combined with effective landing page options, creating a robust all-in-one solution. Each competitor boasts unique qualities, serving various niches across the digital landscape, and together they present a vibrant array of choices for marketing professionals seeking to enhance their outreach and engagement.
Round One - Assessing Features and Functionality
Template Selection and User-Friendliness
When it comes to features, template selection and ease of use play a crucial role in the decision-making process. Microsoft Forms is exceptionally user-friendly, with a straightforward interface that allows users to create forms quickly, making it ideal for beginners and non-technical users. However, its design options are limited; templates may lack the aesthetic appeal marketers desire. On the other hand, Benchmark Email offers a nice collection of templates but can be cumbersome in terms of navigation for those unfamiliar with its interface. Instapage shines brightly here with its vast selection of customizable templates designed for high conversion rates. Users appreciate the drag-and-drop functionality, enabling even novice marketers to design captivating landing pages effortlessly.
Instapage: Your Go-To for Unmatched Customization and Conversion Strategies
Instapage excels in providing marketers with tools specifically designed for customization and conversion optimization. With advanced features such as dynamic text replacement, A/B testing, and integrations with various marketing tools, it allows businesses to create highly tailored landing page experiences. These capabilities empower marketers to reduce costs effectively while driving growth in conversions. As a result, brands benefit not only from increased customer engagement but also from enhanced trust and loyalty as they deliver relevant landing page experiences. Instapage doesn't just serve as a tool but as a strategic ally, pivotal in achieving marketing success.
Round Two - Performance and Speed Insights
Engaging readers through a playful narrative, consider how website speed resembles the embrace of your favorite cozy chair versus navigating a bustling train station. When landing pages load slowly, it feels akin to waiting in line for a lukewarm cup of coffee – frustrating and likely leading to drop-offs. Hence, speed and performance can make or break user experience. An immediate, responsive landing page not only retains traffic but also boosts conversion rates significantly.
Instapage Pros for Speed and Performance
- Pages load with lightning speed due to optimized hosting.
- Built-in AMP support for faster mobile page loading.
- Extensive caching mechanisms enhance performance.
- Real-time analytics provide insights for improvement.
Benefits of Microsoft Forms for Speed and Performance
- Quick data collection capabilities for instant results.
- Simple interface ensures minimal loading times.
- Forms load efficiently on multiple devices.
Advantages of Benchmark Email for Speed and Performance
- Optimized landing pages that load quickly.
- Integrated solutions streamline the emailing process.
- User-friendly templates ensure minimal lag time.
- Performance tracking allows for immediate improvements.
In conclusion, while each platform shines in its own right regarding speed and performance, it's clear that Instapage offers unparalleled advantages that can lead to superior user experience and, ultimately, higher conversion rates. It stands out not only for its technical capabilities but also for its focus on delivering relevant landing page experiences.
Round Three - Evaluating User Experience and Learning Curve
As we discuss usability, it's essential to reassure users that all three platforms welcome novices and provide valuable resources for experienced marketers. Microsoft Forms is particularly inviting, ensuring that even the most inexperienced users can collect data efficiently. It fosters an environment where users quickly learn the ropes, allowing them to leverage the tool's features effectively. Benchmark Email has ramped up its learning resources significantly, helping users to navigate its platform with ease. Instapage complements its more complex features with extensive tutorials and customer support to ensure that all users feel comfortable using its tools despite the rich depth of customization available.
Round Four - Evaluating Customer Support
Now let's examine the customer support for each platform as if they were trusty sidekicks. Microsoft Forms thrives on its integration with Office 365, providing stellar support through Microsoft channels. However, personal support options may sometimes be limited. Benchmark Email offers live chat, email, and an extensive knowledge base, creating a supportive atmosphere for users. But when it comes to responsiveness, Instapage consistently receives high marks, with 24/7 support through various channels, ensuring marketers can get assistance whenever they need it. Its community forums further provide a nurturing environment where users can share experiences and seek advice.
Round Five - Crunching Numbers on Pricing
Pricing models vary significantly across our contenders. Microsoft Forms comes included with Office 365, offering great value to users already within the Microsoft ecosystem. Benchmark Email features a tiered approach, providing affordable packages that cater to small startups through larger organizations. Whereas Instapage's pricing may appear higher upfront, it underpins its value with conversion-optimized features and resources designed to enhance ROI. Ultimately, understanding the pricing landscape helps users make informed choices aligned with their marketing budgets and goals.
In wrapping up our comparison, it's clear that while each platform excels in particular areas, the ideal choice depends on your specific needs. Evaluating factors such as features, customer support, and pricing will guide you toward what truly matters for your marketing strategy. If you're eager to witness an exceptional landing page experience, consider taking Instapage for a test drive through their free trial or demo, as it serves as a powerful ally in achieving marketing success.
