How Microsoft Forms vs. Beaver Builder vs. Instapage stack up against each other
Compare Instapage with Microsoft Forms and Beaver Builder to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Microsoft Forms vs. Beaver Builder – The Ultimate Showdown
Selecting the right platform for creating landing pages can feel like assembling an all-star sports team. Each player brings a unique set of skills to the game, and choosing the best fit is crucial for success. In this extensive comparison, we will evaluate three contenders: Instapage, Microsoft Forms, and Beaver Builder. As we navigate through their strengths, we will uncover which platform empowers marketers to reduce costs, grow conversions, and deliver relevant landing page experiences that increase brand trust and customer loyalty. So, let’s get ready to explore the features, performance, usability, and pricing of these platforms, assisting you in making an informed choice for your landing page needs.
Introducing the Competitors: A Rivalry in the Digital Arena
Meet our three formidable opponents in the realm of landing page creation. Instapage is a powerhouse known for its focus on customizable and conversion-optimized landing pages. Microsoft Forms, originally designed for surveys and data collection, has introduced features that allow for basic landing page creation, appealing to users looking for functionality without the fuss. On the other hand, Beaver Builder stands out as a popular WordPress plugin that offers a user-friendly interface and extensive customization options for those invested in the WordPress ecosystem. With distinct backgrounds and functionalities, let's see how they compete on various fronts, and determine which one emerges victorious.
Round One: Feature Showdown – A Deep Dive into Offerings
Template Selection and User-Friendliness
When it comes to template variety and ease of use, these platforms present different advantages. Instapage shines with its vast library of professionally designed templates that cater to various industries and marketing goals. Each template is fully customizable, allowing marketers to tailor their landing pages to fit their brand's voice and style seamlessly. In contrast, Microsoft Forms provides basic templates that are quick to set up but lack in-depth customization options. This may be sufficient for simple forms but limits marketing effectiveness. Beaver Builder offers flexibility and an intuitive drag-and-drop interface that appeals to both beginners and experienced developers. Users can easily customize templates to create unique pages, but it requires a WordPress installation to access its full potential, which may not appeal to everyone seeking a straightforward landing page solution.
Instapage: A Champion in Customization and Conversion Tactics
Instapage stands out with its unwavering commitment to conversion rate optimization tools. The platform offers A/B testing features, heatmaps to track user engagement, and a variety of integrations with CRM and email marketing platforms. Armed with these tools, marketers can analyze data-driven insights to craft high-performing landing pages that resonate with their audience. Unlike Microsoft Forms, which is more limited in functionality, Instapage acts not just as a landing page builder but as a strategic partner in marketers' success stories. This focus translates into higher conversion rates, increased brand trust, and lasting customer loyalty.
Round Two: Speed and Performance – How Fast is Your Landing Page?
Have you ever been stuck waiting for a slow website to load? It can feel like waiting in line for a coffee—frustrating and often leading to abandoned transactions. In the world of landing pages, speed matters. With each platform encouraging marketers to create quick, responsive pages, speed and performance must be a priority. However, how do these tools stack up against each other in terms of speed?
Instapage Advantages in Speed and Performance
- Instapage delivers optimized landing pages that load quickly, even under heavy traffic.
- The platform employs adaptive optimization to ensure best performance across devices and screen sizes.
- Instapage’s hosting on fast servers contributes to minimal loading times.
- Advanced features like AMP (Accelerated Mobile Pages) are supported, enhancing mobile user experiences.
Microsoft Forms Advantages in Speed and Performance
- Microsoft Forms loads quickly since it's simple and lightweight, ideal for basic forms.
- Since it is integrated within the Microsoft ecosystem, response times are efficient with minimal delays.
- Does well on mobile devices due to its straightforward structure, ensuring easy access for users.
Beaver Builder Advantages in Speed and Performance
- Beaver Builder is generally fast since it operates within WordPress and benefits from its caching systems.
- Customizable codes and scripts help optimize performance based on user requirements.
- An easy-to-use interface enhances the user experience, thus improving workflow speed.
- Regular updates ensure ongoing performance improvements and compatibility with the latest technologies.
In conclusion, each platform excels in different ways when it comes to speed and performance. While Microsoft Forms handles simple tasks efficiently, Instapage appears to be the overall winner with its robust optimization features designed to boost loading speeds and enhance user engagement. Beaver Builder holds its own, particularly for WordPress users, but when it comes to landing pages specifically, Instapage reigns supreme.
Round Three: Usability – Navigating Each Platform's Interface
As we journey into usability, every marketer wants to use tools that are not only powerful but also easy to navigate. All three platforms adopt friendly approaches, allowing users of varying skill levels to create pages with confidence. Instapage’s clean, straightforward interface offers easy access to a wealth of features while guiding users through the design process. Likewise, Microsoft Forms keeps it simple and direct, appealing to those who prefer minimalism or who only require basic functions. Beaver Builder uniquely combines ease of use with advanced functionality; it beckons users to dive deeper as they become familiar with WordPress customization. Overall, each platform presents a welcoming atmosphere, ensuring even novices can achieve expert-like results over time.
Round Four: Customer Support – Your Safety Net
In every superhero tale, having loyal sidekicks is crucial for overcoming challenges. Customer support acts as this invaluable safety net for users of each platform. Instapage stands out with its extensive resources, offering 24/7 live chat, email support, and a comprehensive knowledge base filled with tutorials and guides. Microsoft Forms, part of the larger Microsoft ecosystem, provides customer support through forums and community help, although it lacks personalized assistance options. Beaver Builder users benefit from a supportive community, alongside email and chat support, reinforcing their journey as they navigate through challenges. With responsive support teams and active forums, each platform assures users that help is readily available, enabling them to focus on their marketing endeavors with greater confidence.
Round Five: Pricing Structures – Finding Your Perfect Fit
Exploring pricing structures is vital in understanding which platform offers the best return on your investment. Instapage’s pricing is reflective of its robust features, positioning it as a premium solution for serious marketers looking to maximize their conversions. Microsoft Forms is a budget-friendly choice for users already subscribed to Office 365, making it a go-to for individuals needing basic capabilities. Meanwhile, Beaver Builder offers a variety of plans tailored to developers and website owners, ensuring they can select a option that fits their budget and needs. By evaluating the pricing and core features offered, users can make informed choices based on their specific goals and financial considerations.
In summary, while all three platforms have distinct strengths, the ultimate choice depends on your unique needs and marketing goals. Whether your priority is advanced features, pricing flexibility, or customer support, assessing what you value most will guide your decision-making process. We encourage you to explore Instapage with a free trial or demo to see firsthand how it can transform your landing page strategy into a powerful conversion machine.
