How MailerLite vs. FastPages.io vs. Instapage stack up against each other
Compare Instapage with MailerLite and FastPages.io to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
Get started
See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
-
Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. MailerLite vs. FastPages.io – Which Tool Should You Choose?
Choosing the right landing page builder can feel like assembling an all-star team for your marketing strategy. Each tool brings its unique strengths to the table, vowing to maximize your conversion rates as you navigate the dense forest of digital marketing. Instapage, MailerLite, and FastPages.io are three noteworthy superheroes in this domain. Instapage focuses on delivering relevant landing page experiences that bolster brand trust and customer loyalty. Meanwhile, MailerLite offers a user-friendly interface ideal for beginners, and FastPages.io caters to those seeking speed and simplicity. In this comprehensive comparison, we will explore the features, performance, usability, support, and pricing of each platform to help you determine which tool aligns best with your marketing goals.
Introducing the Competitors
In the blue corner, we have Instapage, renowned for its powerful conversion optimization toolkit and aesthetic customization options. Marketers love Instapage for its ability to reduce costs while dramatically increasing conversion rates. Next up in the red corner is MailerLite, a contender known for its sleek design and user-friendly functionalities. Whether you're a novice or an experienced marketer, MailerLite provides the support you need to build effective landing pages without feeling overwhelmed. Finally, stepping into the spotlight is FastPages.io, where speed meets straightforwardness. FastPages.io has a reputation for rapid loading times and simple setup processes, making it an attractive option for users who prioritize efficiency. Each of these platforms boasts distinct advantages in the race for your landing page business.
Round One - Feature Showdown
Template Selection and User-Friendliness
When it comes to template variety and ease of use, each of our competitors brings a unique flavor to the landing page creation experience. MailerLite shines with its selection of simple, clean templates that facilitate quick customization, making them an ideal choice for newcomers. The platform’s straightforward drag-and-drop interface allows users to effortlessly create visually appealing pages in no time. On the other hand, FastPages.io focuses on delivering speed without sacrificing options. Its templates are designed for fast deployment, especially appealing for users wanting to get a campaign up and running quickly. However, Instapage outshines both in terms of extensive template selections and unmatched customization capabilities. With hundreds of pre-built templates and an intuitive interface, it caters to the meticulous marketer who desires creativity alongside powerful tools for A/B testing and dynamic content delivery.
Instapage: Unmatched Customization for Higher Conversion Rates
Instapage positions itself as more than just a landing page builder; it’s a strategic partner dedicated to marketing success. Its range of customization options, diverse template library, and features like heatmaps and conversion tracking allow marketers to tailor their landing pages meticulously to target audiences. This level of personalization greatly contributes to increased conversion rates, as marketers can experiment with different layouts, designs, and content. Furthermore, Instapage facilitates seamless A/B testing to understand what resonates with visitors thoroughly. Ultimately, its focus on optimizing landing pages for results makes it a powerhouse choice for marketers serious about their growth.
Round Two - Speed & Performance Evaluation
Let’s turn our attention to a critical component of user experience: speed. We all know that waiting for a page to load can be like standing in line for your favorite coffee. It’s tedious and can drastically affect user satisfaction. Slow load times can deter visitors and lead to higher bounce rates, so let's see how each platform fares in this regard.
Advantages of Instapage:
- Fast loading times enhance user experience, reducing potential bounce rates.
- Robust infrastructure ensures reliability even under heavy traffic.
- Optimized for mobile performance, providing a seamless experience across devices.
- Built-in tools for optimizing loading times without compromising quality.
Advantages of MailerLite:
- Efficient loading speeds ensure minimal waiting time for visitors.
- Streamlined backend processes contribute to performance optimization.
- Templates are lightweight, promoting faster rendering.
Advantages of FastPages.io:
- Top-tier speed capabilities designed for quick deployment of landing pages.
- Minimalist templates enhance loading time without sacrificing aesthetics.
- Integrated CDN solutions for global performance optimization.
- User-centric design that prioritizes quick loading above all.
In the realm of speed and performance, all contenders have their merits. Yet, Instapage stands out for its robust infrastructure that combines quick loading times with reliability, offering a solid foundation for marketers looking to maximize user engagement.
Round Three - Usability and Learning Curve
Usability plays a vital role in ensuring that marketers get the most out of their landing page builder, regardless of skill level. Each platform showcases a strong commitment to user-friendliness. MailerLite’s intuitive drag-and-drop feature is perfect for beginners, making the learning curve nearly non-existent. Users can get started swiftly with its clear tutorials and helpful resources. FastPages.io appeals to those who want to race through the setup process, as it limits features to those essential for swift functionality, allowing users to skip the frills and focus purely on execution. Instapage, while more feature-rich, manages to maintain a straightforward interface, empowering users with tutorials that bolster confidence while creating personalized landing pages. This balance of comprehensive support for both novices and pros marks Instapage as an exceptionally versatile option.
Round Four - Customer Support Options
Customer support is the backbone of any vital tool. Imagine customer support as the trusty sidekicks at the ready, whenever you need guidance. Instapage stands out with its dedicated support via chat, email, and phone, ensuring help is just around the corner. Their extensive knowledge base further enhances the user experience, providing self-service options for those who prefer to find answers independently. In comparison, MailerLite also offers reliable email and chat support, along with an active community forum where users can exchange tips and tricks. Meanwhile, FastPages.io excels with its quick response times via chat and support tickets, complementing their streamlined user experience.
Round Five - Pricing Structure Insights
Pricing structures can make or break the decision when selecting a landing page builder. Instapage, while premium-priced, reflects its expansive features and in-depth customization capabilities. MailerLite, on the other hand, attracts budget-conscious users with its competitive pricing and scalable plans. FastPages.io takes a unique approach with a focus on affordable options that deliver speed-driven results. As users evaluate their needs, it’s essential to consider what offers the best overall value, whether that be in features, support, or flexibility.
Ultimately, while we’ve examined the strengths of each platform, the right choice hinges on your unique requirements and marketing goals. Instapage, with its powerful features, exceptional customer support, and focus on conversion optimization, emerges as a robust contender for marketers wishing to elevate their landing page game. It encourages readers to take advantage of their free trial or demo, allowing them to witness firsthand how it can transform their marketing efforts.
