How MailerLite vs. 23FormBuilder vs. Instapage stack up against each other
Compare Instapage with MailerLite and 23FormBuilder to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. MailerLite vs. 23FormBuilder – The Ultimate Showdown for Landing Page Builders
Imagine choosing a landing page builder is like assembling a dream team of superheroes, each with their unique powers to enhance your marketing strategy. Your choice can propel your business’s success, increase conversions, and save on marketing costs. With so many options available, it’s crucial to find the right fit. In this article, we’ll dive deep into a three-way comparison between Instapage, MailerLite, and 23FormBuilder. We aim to provide you with insightful information that not only informs but also entertains - after all, who said reading about landing page builders can't be fun? So hold onto your capes, and let’s get started on our journey for the best landing page solution.
Meet the Competitors: A Trio of Titans
First up in our lineup is Instapage, known for its powerful customization options and unparalleled focus on conversion optimization. Marketers favor it for its robust features that simplify the creation of highly-targeted landing pages. Next, we have MailerLite, a well-rounded platform celebrated for its email marketing capabilities while offering decent landing page functionalities. Lastly, 23FormBuilder is emerging as a versatile form builder with decent landing page options, catering to businesses seeking form integrations and smooth user experiences. Each of these platforms comes with its own strengths, making it essential to understand what sets them apart in the digital marketing arena.
Round One - Features Showdown: Which Platform Packs the Most Punch?
Template Variety and Usability: The Core of Any Landing Page Builder
When discussing template variety and user-friendliness, each platform presents its unique offerings. MailerLite provides a selection of templates that are straightforward, but they might lack the advanced customization options that some marketers crave. 23FormBuilder excels in creating simple forms but offers limited landing page templates. Instapage stands out with its vast library of responsive templates that cater to different industries, ensuring customization isn’t just an afterthought. Users can easily change colors, fonts, and layout while integrating A/B testing tools that enhance their page’s effectiveness. In this first round, Instapage sails ahead due to its impressive mix of template variety and intuitive interface, allowing marketers to develop compelling landing pages quickly.
Instapage: Your Partner in Customization and Conversion Success
Instapage isn’t just a landing page builder—it’s a powerful ally for any marketer striving for conversion optimization. It offers advanced A/B testing tools allowing users to compare variations without the hassle. With its high-level customization capabilities, users can design pages tailored to specific audiences, fostering a personalized user experience. Instapage empowers marketers to reduce costs, enhance conversions, and deliver relevant landing page experiences that increase brand trust, emphasis on flexibility, and creativity. Whether you want to run a promotional campaign or collect leads, Instapage's features such as smart traffic routing and analytics provide insights that drive results, making it a true contender in the landing page building space.
Round Two - The Need for Speed: Performance Matters
Speed matters in the digital world, much like the urgency we feel waiting in line at our favorite café—long waits can send potential customers to competitors. A well-functioning landing page should load swiftly, offering a seamless experience whether visitors are on desktop or mobile. We’ll explore how each of our competitors measures up in terms of speed and performance, revealing who emerges victorious in this crucial area.
Instapage Advantages in Speed and Performance
- Utilizes fast-loading, optimized templates to reduce bounce rates
- Efficient server infrastructure that improves uptime.
- Integrates smoothly with a wide range of tools, ensuring quick page loading.
- Boasts A/B testing functionality that operates without sacrificing speed.
MailerLite Advantages in Speed and Performance
- Simple, clean templates which load quickly.
- Strong email integration that enhances the speed of marketing campaigns.
- User-friendly pricing structures that streamline management.
23FormBuilder Advantages in Speed and Performance
- Lightweight forms that load efficiently on various devices.
- Quick setup processes enable users to implement forms in no time.
- Integration capabilities with other tools that offer speedy performance.
In conclusion, performance is pivotal in the decision-making process when selecting a landing page builder. While all three platforms have their strengths, Instapage proves to be the best, making it unparalleled in creating high-speed, responsive landing pages that enhance user experiences.
Round Three - Usability: A Platform for Everyone
Usability can make or break the user experience; every platform needs to welcome novices while empowering experienced users to perform complex tasks. Instapage is lauded for its intuitive interface, facilitating creativity without overwhelming users with choices. MailerLite’s simple and straightforward design attracts beginners looking for ease, while seasoned users may find it lacking in depth. 23FormBuilder provides a logical flow for its forms and is accessible for users of all levels but lacks more advanced landing page features. The user-friendly navigation of Instapage, paired with its extensive tutorial resources, positions it as the best for both newcomers and marketing veterans.
Round Four - Support: The Customer Experience Champion
Customer support can feel like having a trusty sidekick ready to help when the going gets tough. Instapage offers chats, email support, and a library of resources to assist users at all levels. MailerLite supports users with a dedicated helpdesk and extensive guides, but response times can sometimes be slower. 23FormBuilder offers customer support primarily through email and a knowledge base that covers common issues, though lacks live support options. In this round, Instapage shines with its proactive support, ensuring users feel confident every step of the way.
Final Round - Pricing: Finding Your Best Fit
When assessing pricing options, it’s crucial to consider not just cost but the value each platform offers. Instapage provides competitive pricing that reflects its rich features and user experience, catering to businesses looking for more than just a landing page builder. MailerLite is attractive for its balance between quality and affordability, making it suitable for smaller businesses or startups. Conversely, 23FormBuilder, while cost-effective for lightweight tasks, may require additional investments if users need advanced features for extensive campaigns. The final choice ultimately depends on aligning the platform’s offerings with specific business needs.
In summary, choosing the right landing page builder among Instapage, MailerLite, and 23FormBuilder boils down to understanding your unique requirements. Each has its strengths, but for marketers seeking customization, conversion optimization, and robust support, Instapage stands out as the clear winner. So why not take Instapage for a spin? Experience its benefits firsthand with a free trial!
